How To Write A Powerful Branding Statement - CVs & Resumés in English

Let’s see…

To obtain a position in a company that allows me to develop my skills in project management.

No, you should already have those skills for this job.

Project leader with 17 years of experience, specializing in change management.

Highly motivated,

dedicated,

and looking for opportunities to grow.

Yeah, you and everybody else….These resumés are horrible.

Does the objective statement on your CV or resume sound like this?

I’m Christina and you’re watching Speak Better, Feel Great TV.

The place to boost your English and boost your career.

Today, you’ll learn how to get the recruiter’s immediate attention

in a good way with a personal branding statement. You ready?

Remember, your objective statement has one purpose: to grab the attention

The purpose of the objective statement is to grab the attention of the recruiter

and prevent them from eliminating your resumé.

Let’s jump right in and look at an example of a branding statement.

Try to decide if it’s good

or bad.

What do you think good or bad?

Feed this resumé to the lions!

No more Caesar, Christina is back.

But what’s wrong with it?

It’s generic.

It could describe anybody! It TELLS the recruiter you’re motivated & committed,

but you should SHOW them,

not just tell them.

A lot of people make the mistake of including too many adjectives,

like motivated, dynamic, excellent, complex, performance-driven,

with a track-record of success,

etc.

etc.

These are on everyone's resume. You can't stand out if your resume is like all the others.

To make a stellar statement, give examples.

Give details.

Write a statement that is unique to you!

Let’s transform that bad branding statement:

becomes

Much more specific.

Replace that collection of adjectives— “dynamic,

enthusiastic, and flexible”

by one well-chosen example from your career:

For example.

that shows your energy and enthusiasm!

Then, add another example that eliminates those

boring descriptions:

Maybe you could continue from your previous sentence

and trained local managers there.

Instead of empty buzzwords like

again give an example:

totally specific, totally you.

Put it all together and you’ve got a powerful, unique branding statement:

hoooo, that's a good branding statement.

You have just SHOWN the recruiter what you’re capable of doing,

what results you can bring to the company,

and why they need to call you for an interview.

Now, it’s your chance to practice.

In the comments section, write your branding statement.

Go on, give it a try and get feedback from The Speak Better, Feel Great Community.

I can’t wait to read your statements! because i know they are gonna be fantastic.

If you liked this video, help me boost the English level of French people everywhere!

Share this video with your colleagues on LinkedIn, Twitter, Facebook,

or send the link by email!

And if you want to boost your English and boost your career every week with me,

go to christinarebuffet.com and subscribe to receive email updates.

You’ll get a short English lesson,

vocabulary, and exclusive bonuses that I only share with my Speak Better, Feel Great Ambassadors.

Thank you so much for watching Speak Better, Feel Great TV

I’m Christina and I’ll see you next time.