How we created our most popular program, Speak Business English Confidently

1,387 views ・ 2023-03-27

Business English with Christina


Please double-click on the English subtitles below to play the video.

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Hey everybody.
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Christina here.
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A little bit of a different video today
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and I'll explain to you why.
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If you're on my newsletter list
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you probably have seen that at the moment
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we are doing a special promotion for enrollments
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for one of our signature transformational programs
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called Speak Business English confidently
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which helps you to become more comfortable
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in your business English situations.
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Thanks especially to ultra personalized coaching
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and conversation practice, so
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that those enrollments are open until Wednesday, March 29th.
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I had to think about what month we are here.
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Just wanted to let you know that because I was talking
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to one of the clients who recently enrolled in this program
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and she mentioned to me, she, she said, you know
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like I know about this program
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because I've been following you for several years.
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I follow you on LinkedIn
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but on your YouTube videos, you know, you don't
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you don't talk a lot about the programs that you have
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and they could help a lot
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of people and you need to talk about them more.
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And I said, I said, okay, yeah, no, you're right.
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Not easy, but, but yeah, you're right.
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I have to have that courage to do it.
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And so I wanted to let you know about that program.
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Of course, you can go and get all
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of the details about the program with the link that's
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down below the video to the enrollment page
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which has all of the details, all of the information.
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That's not what I want to share
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with you today because you can read all of that.
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What I want to share with you today is a little bit
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about how this program came into existence.
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As you know, we work with companies
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we work with professionals, entrepreneurs
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and business owners to help them become more confident
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and more comfortable doing business in English
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and especially when they're working with Americans
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or trying to get investments for their startup
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from American investors, that kind of thing.
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And you know, what we noticed with my team is
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that often a lot of the clients, they need two things.
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They need, of course, help and guidance on how to work
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on their pitch, how to optimize their LinkedIn profile
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how to network, and, you know, make those business contacts
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so that they can build up their business.
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They need help with the business skills, they need help
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on how to do it in English, but also they just
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need the practice that is going to allow them to
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become comfortable and confident speaking in English
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so that it just feels natural.
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And that's not something
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That you can get if you're just doing like one session
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of lessons or one coaching session even per week
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which is kind of the standard offer at a lot of, you know
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training companies and things like that.
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It works for some situations, but if you need to work
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on your business skills and your English skills
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just doing once a week is not going to work for you
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I'll be honest.
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So, you know, we looked at what we do
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and we said, well, okay, well how can we do this?
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Well, we can increase, you know
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the number of individual sessions they have
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but that increases the price.
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Of course, you know, if you've got 100%
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personalized coaching several times a week
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sometimes that's a budget that people just don't have
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and I can understand that.
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And so we said, well, okay
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what can we offer that's going to give them the coaching
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that they need for their business?
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It's going to give them just the amount
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the quantity of practice that they need to become confident
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and comfortable speaking in English, which will carry
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over into those professional situations like pitching
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and presenting and networking and things like that.
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And how can we do it in a way that is, you know
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more cost effective than just more
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and more and more personal individual sessions.
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And we looked at what we were doing and we said, well
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we can combine two of our programs
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the Faster Fluency Conversation Club, which is, you know
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nine conversation sessions every week.
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And you can come to as many as you want.
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So tons of practice, tons of fun.
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Also, might I say lots of new vocabulary and combine that
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with a package of coaching sessions to work specifically
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on the business skills on maybe a little more
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personalized attention for the things in English
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working on maybe cultural difference as well.
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Whatever, you know, the client needs to be successful
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in their work or their business that's
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in those private sessions.
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And the confidence and the vocabulary in the fluency, that's
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in the conversation practice.
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And we've put the two together, and that's how
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this program was born.
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I don't remember how long ago that was.
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It was a long time ago.
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I think this is maybe, I don't know, I wanna say the third
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or fourth year that we, that we've run this program
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because it works for so many people, and every time
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we get feedback and we improve it a little more
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it's not a new program.
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But that's, I would say, what makes it such a great program
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is that we've had time to do it several times
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with so many different clients to
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get their feedback, to improve on it, to
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Tweak it a little more, to find out what our clients need
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and how we can put that into this program.
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And that's what we've done.
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And that's why I want to share this with you.
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You know, like I said, you can go
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and get the details about the program and everything.
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It's on the page down below.
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But to show you that you know, first of all
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how this program came into existence, why it is what it is
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and also just how it's going to help you really in a
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I wanna say, holistic, global way
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of becoming better at doing business
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in English with Americans, if that's your case.
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But of course, it also works
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if you're doing business with other nationalities.
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So that's it.
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That's, that's what we have put into this program.
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That's why we created this program.
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And that's why I'm, you know, now, now
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that this client told me I need to talk
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about it more, I'm like, ah, yeah, but I, you know
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I don't like selling it on my YouTube channel and whatnot.
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If you wanna go and look at the details, definitely do.
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But I just, I also want to take that occasion to share
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with you why we do what we do, how we do what we do.
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And this program is one, just one example, but
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it's an example that has helped so many clients in the past.
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And if you feel like you know
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English is holding you back in your career
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if you have projects coming up that involve English
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as a key factor, let's say in your success
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or if you're just tired of feeling frustrated
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and blocked and hesitant when you work in English
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then definitely go and check out this program
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because like I said, it's helped so many people.
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I'm sure it will help you as well.
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And we believe, and we've seen how much it
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can transform the clients who go through it.
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And I would love to see that transformation for you as well.
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So if you want more information about the program
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the link is down below.
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Otherwise, I hope you have a little bit
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of a better understanding about the way we work
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the values that go into our programs
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and why we do what we do at Business English with Christina.
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All right, that's it.
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You guys have a good one.
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And I will see you next week
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for a very special video all about, I'm just
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I'm gonna shoot this video right
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after this one, pitching to Americans.
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So that's coming up next week, and I will see you guys then.
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