Your English Coach: 2 keys to starting your pitch right.

2,309 views ・ 2022-11-04

Business English with Christina


Please double-click on the English subtitles below to play the video.

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All right,
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welcome back to part two in this very special series where you get help from an
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English coach. It's me, uh,
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to improve your English for work fast. Now,
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today you'll learn why you need a pitch in English,
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which is basically a way of introducing or promoting yourself,
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and you'll learn the first two things that you need to really
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start your pitch right in English. You ready? Let's go. Hi,
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I'm your English coach Christina,
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and welcome to Business English with Christina,
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where we basically solve your business English problems. Now,
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before we get into today's lesson,
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remember to go and sign up for my newsletter so that you can get the other
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videos in this special series,
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and you can also get an exclusive invitation to a free
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interactive workshop that I will do on, uh, November 18th.
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Um,
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I'll put the link to sign up down below this video. All
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right, first things first. Why an elevator pitch?
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Like why do I have, why, why, why? Well,
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because it's a very short way of introducing yourself
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or promoting yourself if you need to, uh,
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promoting yourself or your business, et cetera.
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And it's so short that it's ideally something
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that you could say to someone just the time that you would like ride
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the elevator up to, I don't know, the eighth floor or something like that.
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And, you know,
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this is something that we native speakers have to work on as well.
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It's not something that we just naturally do. Um,
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but if you work on it, it gives you a huge advantage in the business world.
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A good elevator pitch can help you find a new job,
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uh, find new opportunities, meet interesting business partners,
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um, you know, get money for your company, your startup,
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et cetera. So it really is something that is, I would say,
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absolutely necessary in your business English toolbox. All right,
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so now it's time to like roll up. Okay, I can't roll up my sleeves,
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but you know, you roll up your sleeves and let's get to work on this.
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Now remember the strategies here,
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you can use them to solve any business English problem that you have.
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The first thing that we're doing today is identifying a problem so
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that we can work on it.
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And the example that we're using in today's video is an,
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an introduction or an elevator pitch. But like I said,
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any business English problem that you have,
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use that strategy to start solving it step by step.
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And that will help you always to start your conversation with
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confidence. And.
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Then, then everything will be easier after that.
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So you can start simply with one of these expressions.
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Hi, I'm Christina. It's so nice to meet you. Okay,
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so that one is a little less formal, but if you want a more formal option,
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you can say, Hello, I'm Christina Rube.
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It's such a pleasure to meet you.
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And that option does sound slightly more formal,
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but like I said,
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choosing how you're going to start in advance of actually having to speak
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just makes everything a lot more comfortable for you and it makes you
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feel, you know, just like a, a lot more confident,
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a lot more comfortable. So pick the situation,
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pick the formality and start there.
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Then depending on the situation or the context,
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there are different ways that you can introduce yourself.
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So let's decide how you'll do that right now.
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So if you've got a specific job title,
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like maybe you work at a company,
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you can say something like this. I'm a human resources manager at
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ecor. I specialize in recruiting diverse teams for IT companies.
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And here's a slightly different way to introduce yourself.
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If you're looking for a job, if you're networking or you're in a job interview,
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I'm a human resources manager specializing in recruiting diverse teams for
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IT companies. And then here's another example.
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A way that you can introduce yourself and say what you do when you're like a
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freelancer or a consultant with a specific job title.
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I'm a marketing consultant who helps big brands with their public image.
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Or if you just want to mention like your job title and your company,
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and that's it. You can say it this way,
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I'm a marketing consultant with amazing core.
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Now maybe you're an entrepreneur or a small business,
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and in this case a very effective introduction is like I help
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your target audience and then to do the thing that they want
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to do. For example,
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I help small companies grow to midsize companies,
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or I help smart,
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competent business people have the confidence they need in English to do their
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jobs better. Okay? So that's like, that's what I do,
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but you get the idea. Now, in all of those examples,
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was there an introduction that works for you,
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like a structure of an introduction that works for you?
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And do you think that you could formulate your own
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introduction and then practice it and then learn it for
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before the next video? I hope you said yes,
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because you're going to need that first part before we get into.
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The next part of this special series where you'll also learn my unique
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method for solving your English problems.
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And we'll also work on the rest of your pitch.
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And if you wanna be sure to get that next lesson so that we can
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continue working together on your pitch, go ahead and sign up for my newsletter.
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The link is, uh, down below there. And like I said,
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you'll get the other parts,
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the other two parts in this special series and that invitation to
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my interactive workshop later this month. And like I said,
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the link is down below. I mean, you guys know how YouTube works.
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It's down there. You know, I mean, before we finish today,
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like you see how like step by step,
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it just really becomes a lot easier to maybe solve this
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like small thing that you do all the time in English,
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but that can really have a big impact on your life. And I mean,
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doesn't it feel great when you start breaking it down and you
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realize that this is something that you can do? Uh, I,
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I hope you're feeling like as excited as I am about that. Anyway,
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I can't wait to hear the first part of your pitch and then to help you
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continue in the next video. So as I always say,
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if you don't use it, you lose it.
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And I'm gonna ask you to put your homework, uh,
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this first part of your pitch,
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put it down in the comments below so that I can see that you've done your
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homework, um, and also see, you know,
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how your pitch is starting to look so that we can continue working on
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it in the next lesson. And that's all for today. Remember,
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sign up for the newsletter so you get those next lessons.
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You get the invitation to the masterclass later this month.
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And I just wanna say thank you for coming back for
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today's second video. Looking forward to part three next week.
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And yeah, I'll see you next.
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