Are you pronouncing these company names correctly?

26,428 views ・ 2019-08-15

Accent's Way English with Hadar


Please double-click on the English subtitles below to play the video.

00:00
Hey, it's Hadar and this is the Accent's Way
0
240
1970
00:02
and today we are going to talk about
1
2210
2669
00:04
how to pronounce the names of 10
2
4879
2470
00:07
of the largest tech companies in the world.
3
7349
6321
00:13
The reason why you want to learn
4
13670
1289
00:14
how to pronounce those names properly
5
14959
1721
00:16
is because you just want to be clear
6
16680
1660
00:18
and not to have to repeat yourself
7
18340
1929
00:20
when speaking to native speakers
8
20269
2020
00:22
because if they don't hear it the way
9
22289
1431
00:23
they're used to hearing it,
10
23720
1979
00:25
then they may not understand you.
11
25699
1711
00:27
And you want to be in a place of power
12
27410
1480
00:28
where you know that you pronounce things clearly
13
28890
3360
00:32
depending on who you are speaking with.
14
32250
2820
00:35
Let's get started.
15
35070
1310
00:36
Apple.
16
36380
1000
00:37
We begin with the a as in cat.
17
37380
2440
00:39
Drop your jaw, pull your lips to the sides
18
39820
2370
00:42
and push your tongue forward
19
42190
1500
00:43
so it doesn't sound like uh, upple,
20
43690
3160
00:46
but ah, ah.
21
46850
2300
00:49
Also make sure that you open your mouth
22
49150
1260
00:50
so it doesn't sound like eh, epple.
23
50410
3370
00:53
It's right there in-between.
24
53780
1000
00:54
Ah, ah.
25
54780
2390
00:57
The second syllable is pl.
26
57170
2270
00:59
A P sound, a reduced vowel, and the dark L.
27
59440
3520
01:02
For the dark L you really don't have
28
62960
1409
01:04
to bring the tip of the tongue
29
64369
1320
01:05
to touch the roof of the mouth.
30
65689
1631
01:07
You can just pull it in
31
67320
1000
01:08
and create that weird sound in the back.
32
68320
2509
01:10
Pl.
33
70829
1000
01:11
Pl.
34
71829
1000
01:12
If that's hard for you,
35
72829
1000
01:13
think as if you're adding an o sound,
36
73829
2051
01:15
a neutral o sound between the P and the L.
37
75880
3460
01:19
A-pol.
38
79340
1349
01:20
Pol.
39
80689
1350
01:22
Apple.
40
82039
1351
01:23
Amazon.
41
83390
1360
01:24
The first syllable is the a as in cat.
42
84750
3490
01:28
A as in apple,
43
88240
2659
01:30
and you already know how to pronounce that.
44
90899
2051
01:32
Ah.
45
92950
1000
01:33
That's the primary stress so it's going
46
93950
1800
01:35
to be longer, louder and higher in pitch
47
95750
2329
01:38
than the rest of the syllables.
48
98079
1851
01:39
The next syllable is muh, muh.
49
99930
2700
01:42
So, close your lips and then release it
50
102630
2449
01:45
to a very neutral vowel sound, uh, the schwa.
51
105079
5140
01:50
Muh, muh, muh.
52
110219
2320
01:52
A-muh.
53
112539
1000
01:53
A-muh.
54
113539
1000
01:54
So, these two vowels are not pronounced
55
114539
2451
01:56
the same way.
56
116990
1350
01:58
A-muh, right?
57
118340
1459
01:59
Even though they are both spelled with an A,
58
119799
2420
02:02
one is the a as in cat,
59
122219
1481
02:03
and the other one is a reduced vowel.
60
123700
2369
02:06
A-muh.
61
126069
1000
02:07
The last syllable is zaan.
62
127069
2800
02:09
It's a Z sound and then the O
63
129869
1281
02:11
is actually a back open aa sound.
64
131150
3170
02:14
Aa, as in office and job.
65
134320
3590
02:17
Zaa.
66
137910
1050
02:18
You close it with an N,
67
138960
1250
02:20
bring the tip of the tongue up
68
140210
1140
02:21
and make sure your lips are apart.
69
141350
2180
02:23
Zaan.
70
143530
1090
02:24
Zaan.
71
144620
1090
02:25
Amazon.
72
145710
1100
02:26
Not Ama-zon.
73
146810
1240
02:28
Then we have Alphabet,
74
148050
1780
02:29
which is the parent company of Google.
75
149830
2890
02:32
So let's talk about how to pronounce both of them.
76
152720
2220
02:34
Alphabet.
77
154940
1000
02:35
Guess what, we begin with the ah
78
155940
1440
02:37
as in cat here as well.
79
157380
1890
02:39
Ah.
80
159270
1000
02:40
But then we move on to the dark L.
81
160270
2880
02:43
Al.
82
163150
1000
02:44
Remember you don't have to lift
83
164150
1000
02:45
the tip of the tongue up
84
165150
1000
02:46
to touch the roof of the mouth,
85
166150
1000
02:47
you can just create a lot of tension
86
167150
1290
02:48
in the back of your mouth.
87
168440
2930
02:51
Al.
88
171370
1480
02:52
Al.
89
172850
1000
02:53
And then fuh, fuh.
90
173850
1640
02:55
An F sound and a schwa.
91
175490
2330
02:57
Al-fuh, fuh, all right?
92
177820
2480
03:00
It's not fah.
93
180300
1390
03:01
Don't open your mouth too much,
94
181690
1340
03:03
it's not al-fah, but al-fuh,
95
183030
3140
03:06
and then end it with bet.
96
186170
1610
03:07
Bet.
97
187780
1000
03:08
A B sound, the eh as in red,
98
188780
2950
03:11
and a T that is usually a held T
99
191730
2420
03:14
so you don't really release it,
100
194150
1500
03:15
you just stop your voice abruptly.
101
195650
2800
03:18
Al-fuh-bet.
102
198450
1240
03:19
However, if you do choose
103
199690
1820
03:21
to pronounce the T at the end,
104
201510
1980
03:23
al-fuh-bet, it's totally fine.
105
203490
2230
03:25
Then of course we have Google.
106
205720
2150
03:27
You start with a g sound,
107
207870
1410
03:29
then it's the oo as in food.
108
209280
2210
03:31
The oo sound is a long, beautiful,
109
211490
2520
03:34
kind of like transitional sound.
110
214010
3500
03:37
Why transitional?
111
217510
1000
03:38
'Cause you hear the sound forming up
112
218510
1560
03:40
as you pronounce it.
113
220070
1410
03:41
Think as if you're starting from a neutral position
114
221480
1920
03:43
until you pronounce an oo sound at the end.
115
223400
4300
03:47
u
116
227700
2080
03:49
You actually hear the back of the tongue
117
229780
2280
03:52
coming up, u,
118
232060
1420
03:53
and the lips going forward for the u sound.
119
233480
3430
03:56
You can also think of it
120
236910
1000
03:57
as if you're adding a W at the end.
121
237910
2600
04:00
Guw-gl.
122
240510
1000
04:01
Make sure it's a long vowel
123
241510
1090
04:02
and you don't pronounce it like google,
124
242600
2080
04:04
google, but double it up.
125
244680
2600
04:07
Goo, goo.
126
247280
1640
04:08
The next syllable is gl.
127
248920
1690
04:10
Gl.
128
250610
1000
04:11
A g sound, a schwa and the dark L
129
251610
3320
04:14
which actually takes over the schwa.
130
254930
2369
04:17
Gl.
131
257299
1000
04:18
Just like with apple,
132
258299
2160
04:20
google is pronounced the same.
133
260459
1150
04:21
Imagine like you have an o sound
134
261609
1580
04:23
right there in the middle
135
263189
1000
04:24
between the g and the dark L.
136
264189
1820
04:26
Gol.
137
266009
1470
04:27
Google.
138
267479
1470
04:28
Google it and see that I'm right.
139
268949
1981
04:30
Microsoft.
140
270930
1000
04:31
Again, three syllables.
141
271930
1780
04:33
The first syllable is mai.
142
273710
2769
04:36
Mai as in my company.
143
276479
2321
04:38
Mai.
144
278800
1000
04:39
Then the next syllable is kruh.
145
279800
1899
04:41
Kruh.
146
281699
1000
04:42
Connect that k sound and the R, kr,
147
282699
2981
04:45
round your lips and pull the tongue in
148
285680
2639
04:48
so it doesn't touch anything.
149
288319
1820
04:50
So it's not kruh, kruh.
150
290139
2671
04:52
Kuruh.
151
292810
1079
04:53
And then you release it to a neutral vowel,
152
293889
2331
04:56
the schwa.
153
296220
1069
04:57
Kruh, kruh.
154
297289
2141
04:59
Mai-kruh.
155
299430
1079
05:00
And then soft.
156
300509
1620
05:02
An s sound, the aa as in father,
157
302129
3051
05:05
and then ft at the end.
158
305180
2000
05:07
Microsoft.
159
307180
1000
05:08
Soft.
160
308180
1000
05:09
Wait, wait, just a sec.
161
309180
1239
05:10
I just want to point out something
162
310419
1891
05:12
before we continue.
163
312310
1270
05:13
Notice how whenever we have names
164
313580
2470
05:16
that have three syllables
165
316050
1940
05:17
and the first syllable has a pure vowel in it,
166
317990
3130
05:21
the middle syllable is usually reduced to a schwa.
167
321120
2949
05:24
Amazon.
168
324069
1000
05:25
Alphabet.
169
325069
1911
05:26
Microsoft.
170
326980
1440
05:28
Right?
171
328880
1100
05:29
So, I want you to pay attention to it
172
329980
1580
05:31
as you're listening to words
173
331569
1801
05:33
with three syllables, especially
174
333370
2819
05:36
when the first syllable
175
336189
1320
05:37
has a pure vowel in it.
176
337509
2490
05:39
Just something to pay attention to
177
339999
1220
05:41
to develop your awareness.
178
341219
1720
05:42
Okay, let's continue 'cause we still have a few
179
342939
1850
05:44
to go through and I know you are busy.
180
344789
2611
05:47
Samsung Technologies.
181
347400
1629
05:49
Samsung.
182
349029
1211
05:50
You begin with an s sound,
183
350240
1750
05:51
then the a as in cat, sam.
184
351990
2800
05:54
When the a sound appears before an M,
185
354790
2619
05:57
then the a is a little milder.
186
357409
2620
06:00
Consider it to be an eh sound
187
360029
2510
06:02
that doesn't really want to get to that a sound.
188
362539
4220
06:06
Saaam.
189
366759
1000
06:07
It's like it's doing you a favor.
190
367759
3051
06:10
Saaam, right?
191
370810
1319
06:12
Rather than sam.
192
372129
1880
06:14
Saaam.
193
374009
1710
06:15
And then the second syllable is saang.
194
375719
2331
06:18
Saang, like sing a song.
195
378050
2980
06:21
Saang.
196
381030
1000
06:22
Notice that I don't pronounce a g sound at the end,
197
382030
2460
06:24
even though it's spelled with a G,
198
384490
2149
06:26
but I'm pronouncing an NG,
199
386639
1810
06:28
which is basically an N
200
388449
1530
06:29
that is produced in the back of the throat.
201
389979
2500
06:32
Sam-saang.
202
392480
1620
06:34
Ng-ng-ng.
203
394100
1460
06:35
Saang.
204
395560
1240
06:37
And if you want to find out more about the NG,
205
397220
1840
06:39
check out my video How to Pronounce the NG Sound.
206
399060
3460
06:42
Samsung.
207
402520
1000
06:43
Huawei.
208
403520
1000
06:44
This is a Chinese company,
209
404520
1359
06:45
therefore the name is originally in Chinese.
210
405879
3000
06:48
In Chinese it's pronounced Huawei.
211
408879
2680
06:51
Huawei.
212
411559
1521
06:53
Actually this sound does exist
213
413080
1920
06:55
in American English and it's the WH sound
214
415000
3490
06:58
that some people pronounce as hwa,
215
418490
3290
07:01
like hwhy, hwhere, and hwhat.
216
421780
3979
07:05
Since most people pronounce the hwha sound,
217
425759
2701
07:08
the WH sound as the W,
218
428460
2359
07:10
same thing here.
219
430819
1220
07:12
Instead of saying huawei
220
432039
1821
07:13
you pronounce it as waa, waa-wei.
221
433860
3250
07:17
Waa, so it's a W sound, then the aa as in father,
222
437110
4299
07:21
waa, and then wei, as in no way
223
441409
3641
07:25
you pronounce it that way.
224
445050
1390
07:26
Waa-wei.
225
446440
2000
07:28
Waa-wei.
226
448440
1600
07:30
Facebook.
227
450050
1000
07:31
Now, this seems to be like a really simple name
228
451050
2220
07:33
to pronounce, especially since we use it
229
453270
2079
07:35
all of the time.
230
455349
2191
07:37
Facebook.
231
457540
1640
07:39
But there is a trick here
232
459180
1120
07:40
and let me explain.
233
460300
1399
07:41
The first syllable is rather simple
234
461699
1651
07:43
for most speakers to pronounce
235
463350
2019
07:45
and that is fei.
236
465369
1020
07:46
Ei as in day, fei.
237
466389
2761
07:49
Make sure you don't pronounce it as eh,
238
469150
2460
07:51
fes-book, but fei.
239
471610
1720
07:53
So, add a little j sound at the end.
240
473330
3010
07:56
Feis.
241
476340
1120
07:57
Feis.
242
477460
1500
07:58
Then we have the word book.
243
478960
1929
08:00
Book.
244
480889
1071
08:01
Notice that it's not buuk.
245
481960
2580
08:04
But bʊk.
246
484540
1280
08:05
The sound there, the vowel there
247
485880
1080
08:06
is somewhere between u and and a and o.
248
486969
4600
08:11
bʊk
249
491569
1000
08:12
Drop your jaw, relax your lips,
250
492569
1750
08:14
create a lot of space in the back of your mouth,
251
494319
2220
08:16
be really chill, and say it with me.
252
496539
3560
08:20
Book.
253
500099
1160
08:21
Book.
254
501260
860
08:22
Facebook.
255
502120
1460
08:23
Facebook.
256
503580
1160
08:24
Adobe.
257
504740
1170
08:25
We begin with an uh sound.
258
505910
1330
08:27
So, it's a very small reduced vowel,
259
507240
2509
08:29
it's the schwa sound,
260
509749
1000
08:30
so don't open your mouth.
261
510749
1301
08:32
Uh, uh.
262
512050
1369
08:33
Then the second syllable is dow
263
513419
2680
08:36
as in don't do this.
264
516099
2391
08:38
Dow.
265
518490
1000
08:39
It's a d sound, then the ow as in go,
266
519490
2140
08:41
and since it's the primary stress,
267
521630
1480
08:43
you already know this,
268
523110
1000
08:44
it is longer, louder and higher in pitch, uh-dow.
269
524110
3930
08:48
And then you end it up with bee.
270
528040
2170
08:50
As in this is who I want to be.
271
530210
3650
08:53
A b sound and a high ee.
272
533860
2570
08:56
Adobe.
273
536430
1240
08:57
Adobe.
274
537670
1240
08:58
The next company is Salesforce.
275
538910
3130
09:02
The reason why this name may be challenging
276
542040
1780
09:03
for non-native speakers
277
543820
1680
09:05
is because of the two words
278
545500
1970
09:07
that have long vowels in them,
279
547470
2059
09:09
the rhythm of the word and the actual sounds
280
549529
2631
09:12
'cause we have both an L and an R in the word.
281
552160
4130
09:16
So, let's break it down.
282
556290
1549
09:17
The first word is sales.
283
557839
2131
09:19
Sales.
284
559970
1200
09:21
It's an s sound, then the ei as in day,
285
561170
2640
09:23
so make sure you have the j sound at the end
286
563810
2570
09:26
so it's not sels, sels,
287
566380
2420
09:28
but sei, sei.
288
568800
1430
09:30
Then the dark L.
289
570230
2590
09:32
Pull the tongue in, seil,
290
572820
2220
09:35
create that tension, you hear that dark sound,
291
575040
3849
09:38
seil-l-l.
292
578889
1291
09:40
That's the dark l,
293
580180
1000
09:41
you can even round the lips just a bit.
294
581180
2550
09:43
Seil.
295
583730
1020
09:44
Not if you're a Portuguese speaker.
296
584750
1610
09:46
For you bring the tip of the tongue up
297
586360
1770
09:48
to touch the upper palate.
298
588130
1590
09:49
Don't make it sound like a W.
299
589720
1080
09:50
Seils.
300
590800
1830
09:52
Then immediately we move on
301
592630
1340
09:53
to the next word or syllable,
302
593970
2660
09:56
and that is force.
303
596630
1390
09:58
Force.
304
598020
1080
09:59
The secret here is to make sure
305
599100
1820
10:00
that the vowel is pronounced clearly
306
600920
2830
10:03
before you bring the tongue up for the R.
307
603750
2110
10:05
Force.
308
605860
1500
10:07
The vowel is or as in four.
309
607360
2920
10:10
Four.
310
610280
2520
10:12
So, prounnce the or sound, round your lips,
311
612800
2099
10:14
keep the tongue down, four, count to three.
312
614899
3141
10:18
No, I'm kidding but keep it down
313
618040
2310
10:20
and only at the end, before you hit the S sound
314
620350
4239
10:24
then pronounce the R.
315
624589
1521
10:26
Fors, right?
316
626110
2339
10:28
The R is just a fragment of the word.
317
628449
2971
10:31
Don't let it take over.
318
631420
1130
10:32
So, it doesn't sound like furs.
319
632550
1940
10:34
Furs.
320
634490
1000
10:35
Salesfurs.
321
635490
1430
10:37
Salesforce.
322
637080
2440
10:39
So, you've got to control your tongue
323
639520
1020
10:40
and your articulation organs.
324
640540
2229
10:42
Sales-force.
325
642769
1841
10:44
Salesforce.
326
644610
1000
10:45
Okay, that's it.
327
645610
1000
10:46
I hope this was helpful.
328
646610
1399
10:48
If you like this video,
329
648009
1000
10:49
then do not forget to subscribe
330
649009
1270
10:50
to my YouTube channel and hit the bell
331
650279
2031
10:52
so that you get all the notifications.
332
652310
2240
10:54
You can also check out my website,
333
654550
1800
10:56
theaccentsway.com, where you'll find
334
656350
2039
10:58
a lot of free stuff, and you can sign up
335
658389
2380
11:00
for my email newsletter to get this lesson,
336
660769
3061
11:03
I mean, not this lesson but a different lesson,
337
663830
3530
11:07
every single week.
338
667360
1399
11:08
Have a beautiful week and I will see you
339
668760
1340
11:10
next week in the next video.
340
670340
2200
11:12
Bye.
341
672940
1240
About this website

This site will introduce you to YouTube videos that are useful for learning English. You will see English lessons taught by top-notch teachers from around the world. Double-click on the English subtitles displayed on each video page to play the video from there. The subtitles scroll in sync with the video playback. If you have any comments or requests, please contact us using this contact form.

https://forms.gle/WvT1wiN1qDtmnspy7