Networking Doesn’t Have to Feel Gross | Daniel Hallak | TED

49,595 views ・ 2024-11-01

TED


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譯者: Lilian Chiu 審譯者: 麗玲 辛
00:04
When I was in graduate school,
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我在讀研究所時,
00:06
there was a student who I looked up to.
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很敬佩一個學生。
00:09
His name was Peter.
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他叫彼得。
00:11
Peter was the type of person you wanted to be like.
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彼得就是你會想成為的那種人。
00:15
He was smart, articulate and winsome.
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他很聰明、口才好,又很迷人。
00:19
One day I saw Peter in the library.
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有一天,我在圖書館看到彼得。
00:21
It was his final quarter in our program and he was about to graduate.
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這是他在我們這個學程的 最後一季,他快要畢業了。
00:26
"Peter, congratulations.
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「彼得,恭喜。
00:29
You must be so excited."
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你一定很期待吧。」
00:32
His response surprised me.
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他的回應讓我很驚訝。
00:34
"I am, but I haven't built my network like I should have,
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「是沒錯,但我還沒 建立我該建立的人脈,
00:39
so I don't have any jobs lined up yet."
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所以還沒有任何工作在等著我。」
00:42
His answer terrified me.
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他的回答讓我很害怕。
00:45
If someone as impressive as Peter didn't have a job lined up,
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如果連彼得這麼不簡單的人, 都沒有工作在等著他,
00:50
then what was I to do?
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那我該怎麼辦?
00:52
As the son of two immigrants,
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我的父母都是移民,
00:54
education was the key to success.
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教育是我成功與否的關鍵。
00:58
I could not afford to waste this opportunity.
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這個機會是我浪費不起的。
01:03
I found myself feeling anxious and fearful.
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我開始感到焦慮和恐懼。
01:06
I had to find a way to protect my career.
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我得設法守護我的職涯。
01:10
The stakes were too high for me to finish school
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對我而言,畢業後沒有工作 等著我的賭注實在太高。
01:13
without having a job lined up.
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接著我想起了我聽過無數次的建言。
01:17
Then I remembered the advice I'd been given countless times.
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01:21
Go network.
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去拓展人脈,建立關係。
01:22
Build relationships.
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01:24
After all, it's all about who you know,
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畢竟,你的人脈 比你的知識來得重要。
01:26
not what you know.
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01:28
They were right.
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人們說的沒錯。
01:30
Education wasn't the highway of opportunity.
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教育並不是通往機會的高速公路。
01:33
It was merely an on ramp.
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它只是個匝道。
01:35
The highway of opportunity was social capital.
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通往機會的高速公路是社會資本,
01:38
Your network,
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你的人脈,
01:39
the people you know,
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你認識的人,
01:41
and more importantly, the people who know you.
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更重要的是認識你的人。
01:44
I was determined.
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我下定決心。
01:45
I set off to build a network that would guarantee my success.
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我開始建立能確保我成功的人脈。
01:49
I spent as much time as I could building relationships with people
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我盡可能花時間
去和我畢業後有可能 僱用我的人建立關係,
01:53
who could hire me when I graduated.
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01:56
The process worked.
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過程是行得通。
01:58
But it didn't feel right.
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但感覺不對。
02:00
I was having the right conversations,
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我進行了對的談話,
02:02
I was meeting the right people.
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我見到了對的人,
02:04
Internship and job opportunities began to open up,
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實習和工作機會陸續出現,
02:08
but networking and building relationships
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但拓展人脈和建立關係
02:12
began to feel gross.
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開始讓我覺得反感。
02:15
I was approaching people as a transactional consumer,
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我以交易型消費者的身分去接觸人,
02:19
not as a relational investor.
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而非關係型投資者的身分。
02:22
My driving question was focused on what can I get from this person?
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我的焦點都是在問: 我能從這個人身上得到什麼?
02:27
How can they help me?
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他們對我有什麼助益?
02:29
I was asking the wrong questions.
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我沒有問對問題。
02:32
Networking was a necessary evil.
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我以為拓展人脈是種必要的惡。
02:35
It felt gross.
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我覺得很反感。
02:38
Then one day, the tables were turned.
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接著有一天,情況轉變了。
02:41
I saw a childhood acquaintance at a coffee shop.
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我在咖啡廳碰到一位兒時的熟人。
02:44
We started a conversation.
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我們開始談話。
02:46
He then spent the entire time trying to convince me
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接著,整段時間,他都在試圖說服我
加入他參與的金字塔式行銷計畫。
02:50
to join the multi-level marketing scheme that he was a part of.
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02:53
(Laughter)
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(笑聲)
02:55
You see, the more people he signed up underneath him,
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要知道,他招募的下線越多,
他會賺的錢就越多。
02:59
the more money he would make.
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03:00
But that's not all.
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但不只如此。
03:02
He'd help me build an empire as well.
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他也會協助我建立帝國。
03:05
In fact, I could make so much money, I would never need to work again.
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事實上,我可以賺到超多錢, 多到我永遠不必再工作。
03:09
I could give to my parents for all that they had given to me,
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我可以回報我的父母, 感謝他們為我做的一切,
03:12
and all by simply helping people change their spending habits
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我只需要去協助別人 改變他們花錢的習慣
03:16
and just begin to buy products from us,
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開始向我們買產品即可,
03:18
products that they were already going to buy on their own anyways.
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反正這些產品,他們 本來就會花錢去買。
03:24
It was at that moment that I began to realize,
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在那一刻,我開始意識到,
03:27
if networking ever feels gross,
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如果拓展人脈讓你很反感,
03:30
you're doing it wrong.
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那就是你做錯了。
03:34
It turns out that social scientists had studied what I've experienced.
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結果發現,社會科學家已經 研究過我經歷到的狀況。
03:39
In 2014, researchers from the University of Toronto,
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多倫多大學、哈佛大學, 和東北大學的研究者在 2014 年
03:43
Harvard and Northeastern teamed up to investigate
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組成團隊來探究
03:47
the impact of building social capital on people's sense of morality.
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建立社會資本對人的 道德感有什麼影響。
03:53
What they discovered across their work was that when people built relationships
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他們在研究中發現,當人 是為了自私的目的建立關係,
03:57
for selfish pursuits,
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03:59
it left them feeling psychologically dirty
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他們在心理上會感到不堪,
04:01
and even morally stained.
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甚至覺得自己道德有瑕疵。
04:04
Decades of research confirms the common advice about networking.
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數十年的研究證實了 關於拓展人脈的常見建議。
04:10
Building social capital leads to a host of positive outcomes: job performance,
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建立社會資本會帶來 許多正面的結果:
工作表現、
04:15
salary levels, employability and so much more.
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薪資水平、就業能力,
還有很多其他的。
04:20
If you want to build your career or your business,
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如果你想建立自己的職涯或事業,
04:24
then networking is a good strategy.
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拓展人脈是項好策略。
04:27
But here's the dilemma.
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但有個兩難:
04:30
When people built relationships for selfish gain,
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當人為了自私的利益 去建立人際關係,
04:34
it left them feeling dirty.
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他們會感到不堪。
04:36
And when they felt dirty,
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當他們感到污穢,
04:38
they were even less likely to engage with those people
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他們就更不可能和那些人互動、
04:41
and to build those relationships.
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去建立關係。
04:44
Even though that might be exactly what they needed
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即使那可能正是他們 職涯成功所需要的。
04:47
for their success in their careers.
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04:50
There's a reason that I felt gross
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當我以交易型消費者的身分
04:53
when I was approaching people as a transactional consumer,
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而非關係型投資者的身分去接觸人, 我會覺得反感是有原因的。
04:57
instead of as a relational investor.
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05:00
How do you do relationships in a way
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要如何建立人際關係
05:03
that you don't feel like you need to rinse off after every coffee meeting?
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才不會讓你在每次咖啡聚會後 就會有想要洗刷什麼的感覺?
05:08
I began to ask a different question.
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我開始問不同的問題。
05:10
Instead of "What can I get from this person?"
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我不再問「我可以從 這個人身上得到什麼?」
05:13
I began to ask, "What can I give to this person?"
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我開始問「我可以給這個人什麼?」
05:17
Everything changed.
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一切都改變了。
我發現了一些慷慨的關係型投資者, 他們給了我不同的示範,
05:20
I discovered generous relational investors
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05:22
who introduced me to a different paradigm,
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05:24
a new way of doing relationships.
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一種建立優質關係的新方式。
05:26
Jeff, a business leader in Seattle, was one of them.
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其中一位是傑夫, 他是西雅圖的企業主,
05:30
If you ever sit with him for coffee,
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如果你坐下來跟他喝咖啡, 你馬上就會知道,
05:31
you quickly realize his goal is to understand how he can serve you,
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他的目標是要了解 他能如何為你服務,
05:36
not how you can serve him.
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而不是你能如何為他服務。
05:39
This new mindset moved me from being a greedy,
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這種新的心態讓我從 貪心的交易型消費者轉變成
05:42
transactional consumer
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05:44
to being a generous relational investor.
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慷慨的關係型投資者。
05:48
Relational investors leave people better than they found them.
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關係型投資者會讓人變得 比他們初見面時更好。
05:51
The goal isn’t giving to gain
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目標並不是為了取得而付出,
05:54
or even about paying it forward
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或甚至回饋他人,
05:56
so that positive things circle back around for you one day.
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以期望正面的事物 有一天能輪轉回到你身上。
06:01
Relational investors give out of the overflow of who they are
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關係型投資者會從他們自身的豐盈 和先前受贈的資源中付出。
06:04
and what they've already been given.
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06:07
They bring generosity beyond reciprocity.
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他們的慷慨不只是為了互惠。
06:11
They ask a different question.
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他們問的是不同的問題。
06:13
Instead of "What can I get from this person?"
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不是「我能從這個人身上得到什麼?」
06:16
They ask, "What can I give to this person?"
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而是「我可以給這個人什麼?」
06:20
It represents a mindset shift from fixating on pathology
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這代表一種心態轉變,
從專注於問題轉換到著重於潛力。
06:25
to focusing on potential.
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06:28
The human default is pathology.
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人類原本就是問題導向,
06:32
Pathology is all about the barriers, the obstacles, the brokenness,
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重點放在障礙、困難、 破碎,出問題的部分。
06:37
the things that are going wrong.
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06:40
My PhD is in industrial and organizational psychology.
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我的博士學位是工業與組織心理學。
06:44
For decades,
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數十年來,
06:46
psychology and many other human-centered disciplines
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心理學和許多其他以人為中心的學科
06:50
have focused on pathology.
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都把焦點放在問題意識上。
06:53
What's broken?
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什麼地方壞了?我們如何修復它?
06:54
How do we fix it?
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06:56
Over the last 30 years,
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不過,在過去三十年中, 出現了一場反問題意識的變革,
06:57
there's been a revolution that's pushed against pathology, though,
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07:01
and begun to look for potential.
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開始尋找潛力。
07:03
What's working?
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什麼行得通?什麼進行很順利?
07:05
What's going well?
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07:06
How do we make things even better?
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我們如何讓事情變得更好?
07:10
It's a shift from scarcity to abundance.
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這是從稀缺轉為豐饒的轉變。
07:13
And it starts with the assumption that there is possibility,
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它的啟始假設是有可能性存在,
07:17
and there is potential to be realized.
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且有潛力可以實現這個可能性。
兩者都很重要。
07:21
Both are important.
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07:22
We have to pay attention to barriers and limitations,
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我們是得要留意障礙和限制,
07:25
but we also need to recognize possibility and potential.
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但我們也得認可可能性和潛力。
07:31
But our baseline
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但我們的底限
07:34
is self-preservation.
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是自我保護。
07:36
Protect my career.
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保護我的職涯。
07:38
Position myself for success.
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為我的成功做好定位。
07:41
When I became free from the fear of finding a job,
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當我不再對找工作感到恐懼時,
07:45
I was able to move from protecting my pathology
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我便能從守護我的障礙、問題轉向
07:49
to looking for potential.
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尋找潛力。
07:53
As the old saying goes,
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有句老諺語:
07:54
it's even better to give than it is to receive.
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施比受更有福。
07:59
And you don't have to be wealthy to be a relational investor.
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並不是要有財富 才能成為關係型投資者。
08:04
I was a poor student.
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我之前是個窮學生。
08:06
I discovered that generous relational investors give their time,
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我發現慷慨的關係型投資者 付出的是他們的時間、
08:10
their treasure and their talent.
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他們的珍寶,和他們的才華。
08:13
Generosity looks different in different seasons of life.
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在人生的不同時期, 慷慨有不同的樣貌。
08:17
It could be as simple as the gift of your undivided attention.
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慷慨可以很簡單, 比如全神灌注傾聽對方。
08:22
The next time you're meeting with somebody.
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你下次和某人見面時,可以試試。
08:24
Or maybe it's a heartfelt thank-you note,
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或者是一張窩心的感謝紙條,
08:27
letting someone know you've appreciated how they have invested in you.
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讓對方知道你很感激 他們對你所做的投資。
08:32
Perhaps it's a timely introduction.
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也許是適時的引介。
08:35
You've built a relationship with somebody
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你已經與某人建立了關係,
08:37
and you know somebody else who would be mutually beneficial for them to meet.
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而你又認識另一個人, 你知道他們若能相見必能互惠,
於是你幫這兩個人搭上線。
08:41
So you make that connection.
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08:43
Generosity could even look like helping a coworker who's behind on a deadline.
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慷慨甚至可能是協助 快要趕不上截止日期的同事。
08:48
Taking a little extra time to help them get caught up.
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花些額外的時間幫助他們趕上進度。
08:52
It could even be as simple as the offer to review someone's resume for them.
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甚至可能是像主動提出可以 幫某人看看履歷那麼簡單的事。
08:58
The possibilities for generosity are only limited by your imagination.
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慷慨的可能性無限, 你想像得到的都是。
09:04
Because people aren't a process.
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因為人不是過程。
09:07
People are the purpose.
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人是目的。
09:09
And business is all about people.
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事業的核心就是人。
09:11
It's not about extracting value or leveraging relationships.
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重點不是榨取價值或利用關係。
09:15
It’s about building meaningful, generous and mutually beneficial relationships,
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重點是要建立有意義、 慷慨,且互惠的關係,
09:21
looking for ways to serve other people,
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想辦法服務他人,
09:24
even if they are the ones who are helping you.
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即使其實是對方在幫助你。
09:28
You might not get anything back right away,
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你可能無法立即得到任何回報, 甚至可能完全不會得到回報。
09:31
or even at all.
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09:33
But there's still value in the relationship
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但這種關係仍然是有價值的,
09:36
because every person has inherent dignity, value and worth,
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因為每個人都具有與生俱來的 尊嚴、價值,和意義,
09:41
regardless of the outcome.
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無論結果如何。
09:46
Years after my conversation with Peter in the library,
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我在圖書館與彼得談話的數年後,
09:50
I found myself working in a university helping lead a graduate business program.
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我在一所大學工作,協助帶領 研究所的一個商業學程。
09:55
I was meeting with a prospective student to learn about his goals.
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我與一位來申請的學生 會面,以了解他的目標。
10:00
He was a great candidate
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他是個很棒的候選人,我真的 很希望他來讀我們的學程。
10:01
and I really wanted him in our program.
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10:05
But over the course of the conversation,
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但在談話的過程中,
10:07
I began to realize what he was looking for
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我開始意識到他想要的東西
10:10
wasn't quite what I had to offer.
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和我能提供的東西不盡相同。
10:14
Reluctantly, I pointed him in a different direction.
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我很不情願地指引了他另一個方向。
10:18
A year later, I had another similar conversation
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一年後,我又進行了類似的談話,
10:21
with a young woman who was also exploring our program.
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對象是名年輕女子, 她也在探索我們的學程。
10:24
She was incredible.
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她真的很棒。
10:26
Her goals aligned with our training and she became one of our best students.
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她的目標與我們的培訓一致, 她成了我們最好的學生之一。
10:31
But it wasn't until after she started
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但,直到她開始修讀學程,
10:33
when I discovered she had found out about our program
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我才得知她從哪裡 聽說我們學程的資訊:
10:37
from the young man I'd met over a year before.
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我一年多前面談過的那位年輕人。
10:41
He had told her if she met with me,
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他告訴她,如果她面談遇到的是我,
10:43
I'd put her interests first.
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我會把她的利益放在首位。
10:47
And that if she wasn't the right fit,
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如果她和學程沒有吻合,
10:49
I'd point her in the right direction.
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我會指引她正確的方向。
10:53
Focusing on the interests of other people
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把焦點放在他人的利益上,
10:55
can absolutely pay off for the long term.
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長期絕對會有所回報。
11:00
But that's not the point.
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但那不是重點。
11:03
There is nothing more rewarding than giving to other people.
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沒有什麼比幫助他人更讓人滿足了。
11:10
My parents, they impressed the value of education on me,
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我的父母讓我深刻體會 教育的重要性,
11:13
but they also demonstrated the value of generosity.
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但他們也示範了慷慨的價值。
11:18
They have been avid suburban gardeners
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四十多年來,他們一直 都是酷愛園藝的郊區農夫。
11:21
for over 40 years.
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11:24
They started composting in Seattle before composting was the thing to do.
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早在堆肥還沒成為潮流之前, 他們就在西雅圖開始堆肥了。
11:29
Every year I have watched them till the ground, fertilize,
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每年,我都看著他們翻土、施肥、
11:33
prepare and plant seeds, water them
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準備種子和播種、給種子澆水,
11:36
and care for their garden with great intent.
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並用心照顧他們的園子。
11:40
They do such an excellent job
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他們做得相當出色, 因此每年都收穫大量的農產品,
11:42
that every year, they harvest so much produce,
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11:45
there's absolutely no way they can possibly consume it all themselves.
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這些農產品他們絕對 無法自己全部吃完。
11:51
They have so much that it will go to spoil.
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他們的收成多到會腐壞,
會浪費掉。
11:55
It will go to waste.
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11:58
So what do they do?
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所以他們怎麼辦?
他們沒有讓收成腐壞,
12:00
Instead of letting it go to spoil,
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12:02
they spoil their friends.
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而是去寵壞他們的朋友。
12:04
They take all the excess.
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他們把所有多餘的收成 放到袋子和籃子裡,
12:06
They put it in bags and baskets,
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12:08
and they generously share it with all of their friends and neighbors.
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接著慷慨地與每一位 朋友和鄰居分享。
12:13
Most years,
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有很多年,他們甚至 會把多出的種子拿去
12:14
they even take their extra seeds
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12:17
to help friends start their own gardens for the following year.
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協助他們的朋友在次年 開始在自己的園子裡種植。
12:23
Looking back, I realize, my parents didn't garden just for themselves.
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後來回頭看,我了解到我父母 並不是為了自己而種植那些東西。
12:28
Don't get me wrong,
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別誤會我,他們確實很喜歡 新鮮的水果和農產品,
12:29
they enjoyed the fresh fruit and produce,
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12:31
but they had equal, if not greater, joy in giving to the people around them.
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但送給身邊的人讓他們 得到同等、甚至更大的樂趣。
12:37
The relationships in their lives represented a place for giving,
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他們生活中的人際關係 代表的是施予的空間,
12:41
not a vehicle for getting.
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而不是索取的工具。
12:45
They showed me that you can get more than you give
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他們讓我看到, 當你付出的比得到的更多,
12:48
by giving more than you get.
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你反而會得到比你付出的更多。
12:53
Our networks, our relationships
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我們的人脈,我們的人際關係
12:57
are also like a garden.
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就如同一個園子。
12:59
If we tend them well, they will grow and they will produce fruit.
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如果我們好好照顧這些關係, 它們會成長並產出果實。
13:03
So much, in fact,
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事實上,產量會多到我們自己 絕對不可能用得完。
13:04
there's absolutely no way we can possibly consume it all ourselves.
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13:09
Instead of letting relationships go to waste,
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與其讓人際關係浪費掉,
13:12
we can invest in them,
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不如投資它們、
13:13
give to them, serve them, connect them with each other.
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施予它們、服務它們、 幫它們彼此牽線。
13:18
When we give social capital,
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當我們施予社會資本時,
13:20
we don't lose it.
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我們不會失去它。
13:21
It doesn't decrease.
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它不會減少,它會增加。
13:23
It increases.
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13:25
Who knows,
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誰知道呢,
13:27
we might even help someone start their own garden.
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我們甚至有可能協助某人 開始經營自己的園子。
13:33
Becoming a generous relational investor, it's a lifestyle.
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成為慷慨的關係型投資者 是一種生活方式。
13:37
It's a different paradigm of relationships.
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它是一種不同的人際關係範式。
13:41
So what's your relational posture?
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所以,你的關係姿態是什麼?
13:44
Are you a greedy, transactional consumer
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你是個貪心的交易型消費者,
13:47
or a generous relational investor?
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還是慷慨的關係型投資者?
13:50
Are you protecting your pathology
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你是在守護自己的問題或障礙,
13:52
or pushing for potential?
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還是在追求潛力?
13:55
It's never too late to begin to ask a different question
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沒有所謂的太遲,隨時 都可以開始,問不同的問題,
13:59
and to start to look for what can I give,
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開始尋找我能給予什麼,
14:02
not what can I get?
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而非我能得到什麼。
14:06
(Applause)
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(掌聲)
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