Must Know Business English Vocabulary | 1 HOUR ENGLISH LESSON

Welcome back to JForrest English.

I'm Jennifer and today I have  an amazing lesson for you.

You are going to learn mas no vocabulary business,  

English vocabulary to sound smart to sound  professional to sound advanced at work.

Let's get started.

First, you're.

Going to learn 50 English phrases to help you  sound professional at your next job interview.

Now pay close attention because  all of these phrases will really  

impress the interviewer and help  you make sure that you get the job.

Let's get started with the first  question that you're going to be asked.

Tell me about yourself when  you're asked this question.

You absolutely must use the expression.

I have more than over or  almost 10 years of experience.

And then you can add as.

A.

And your job title as a project  manager, as an accountant.

Don't forget that article.

It's very important that it's  there before your job title.

Now you can also talk about your  experience in a particular field.

I have.

Almost 20 years of experience in  the project management industry.

I have more than 15 years of experience.

In the IT sector, so you can  use field, industry or sector.

Now notice you have more than or over.

That's when the number is greater  than and then you have almost,  

that's when the number is less than.

So if you actually have 13 or  14 years of experience, well,  

it sounds better to use a round Number like 15.

So you can say almost 15 years of  experience, if you have 13 or 14  

now you can add to this and tell us more  about your responsibilities in that role.

So you can say in this role, which is your  role as a financial analyst in this role.

You can also say in that role.

It doesn't matter in this that  role I was responsible for.

Or you can say I am responsible for was if  you're viewing the role as complete and I  

am responsible for if you're currently  doing that role I was responsible for.

Now after this, we need a gerund verb.

So you can use many, many different  verbs to talk about your experience.

These are the most common  verbs you can use In this role.

I was responsible.

For managing, overseeing, leading,  coordinating, creating, developing,  

reviewing, improving, streamlining and analyzing.

Of course you can use other verbs,  but these are the most common now.

Streamlining this means improving  the efficiency or effectiveness.

So as a financial analyst, you  could say I have over 20 years  

of experience as a financial  analyst in the IT industry.

In this role, I'm responsible  for overseeing a team of 15.

People, and I'm responsible for or  streamlining our operations now.

In a job interview, you absolutely want  to use more academic or formal adjectives.

You don't want to say I have a lot of experience.

That doesn't sound very strong or convincing it.

Sounds a lot more impressive.

If you say I have extensive experience,  I have significant experience.

So those are two must know adjectives  that you should use in job interviews.

Extensive and significant, which simply  is a more formal way of saying a lot of.

I have significant experience, and  again after this you need a gerund verb.

You can use any of the verbs I've  already shared, and of course.

You'll have specific verbs for your  industry and your specific job title.

I have extensive experience creating international  marketing campaigns for a variety of industries.

Now, after this expression, I have  significant extensive experience.

You could also use a noun.

I have significant project management experience.

I have significant financial analysis experience.

So you don't have to use a gerund verb.

You could also use a noun.

If you're asked about your  education or your credentials,  

you can simply say I have a Bachelor of.

I have a Bachelor of Science, a Bachelor of Arts,  a Bachelor of Engineering, whatever that may be.

Now you can end it there, but you  may also choose to identify the.

School and the year you graduated.

Those aren't requirements, but if you went  to a prestigious or well known school,  

or you recently graduated, those  might be useful details to include.

I have a Bachelor of Science from Cornell.

I graduated in 2020.

You could also use the verbs received or obtained.

Which are more formal than have.

However, it's extremely  common to use the verb have.

I have a bachelor.

I have a master, but you can absolutely  

use received or obtained to  use the more formal version.

I received my Master of Education from Cornell  

IN2020I obtained my Master of  Engineering from MIT in 2019.

If your credential is a certification, you can use  the verbs I received, I completed or I obtained.

I completed my PMP in 2019.

Now notice here I use an acronym PMP if  

I'm applying for a job in the  project management industry.

They.

Know what a PMP is.

It's the most prestigious  certification in the industry.

It stands for Project Management  Professional, so there's no need  

to identify an acronym if that acronym  is well known in your specific industry.

Let's talk about your personal strengths.

The interviewer is likely going to  ask you what are your strengths?

What would you say are your three best qualities?

So here you can use a transition word.

As for my strengths As for my strengths,  that's just to introduce the point.

As for my strengths, I'm  extremely and then you can list.

The quality.

Now notice here I use the adjective extremely.

This is a more convincing  adjective than I'm really or very.

You want to avoid those common  adjectives because they don't stand out,  

and it's way more convincing to use a  stronger adjective in a job interview.

Like, extremely.

I'm extremely hardworking, which sounds  stronger than I'm really hardworking.

Let's review some common adjectives that you're  going to use, and for all of these adjectives,  

you're going to use the verb to  be and then list the adjective.

I'm extremely hardworking, committed, trustworthy,  honest, focused, methodical, proactive.

A team player.

For a team player, you can't use an adjective.

You're simply going to say I'm a?

Team player You're not going to  say I'm extremely team player.

That doesn't work.

I'm.

A team player.

Now let's talk about some specific skills  you should highlight in your interview.

Now the following skills are rated as the top 10.

Skills that employers want, of course.

The.

Skills are specific to your industry,  but you can take this as a general.

List of skills that would be useful to  highlight during the interview and to talk.

About these skills you can say I have  

and for an adjective you can say  I have advanced, I have superior.

I have excellent and then you list the skill.

I have excellent time management skills.

I have superior communication skills.

I have advanced adaptability skills.

The other top ten skills are Problem Solving,  Teamwork, Creativity, Leadership, Interpersonal.

Skills, Attention to detail and work ethic.

For work ethic, we have a very  specific adjective, and that's strong.

I have a strong work ethic.

So this is the specific expression for work ethic.

I have a strong work ethic.

So let's say you want to show  off your communication skills.

I have superior communication skills.

Now let's say the interviewer wants to know why  you're interested in this specific position.

You could say I'm looking for an  opportunity to further or to develop.

My X skills.

So your project management  skills, your teamwork skills,  

your financial analysis skills,  whatever the specific skill is.

You could also say I'm looking for an  opportunity to gain experience in and  

then you can talk about a specific field  industry or sector in the IT industry,  

in the project management  field, in the marketing sector.

You should absolutely have a conclusion.

Don't just say thank you for your time,  

you should leave them with a really  strong impression of your skills and.

Your ability to complete the job  and be an asset to the organization.

So you can say I believe that.

I know that.

I'm confident that my extensive  project management skills.

Would make me a valuable asset  to your company, your team,  

your organization, and I look forward to  the opportunity to contribute to your goals.

Of course you should take this and adapt  it to your specific industry or role,  

but you absolutely want a strong conclusion  statement to impress the interviewer.

Now let's move on and you're going to learn how  a native speaker records their voicemail message.

A voicemail message is so important because what  if the person is calling you to offer you the job?

You don't answer.

They hear your voicemail message  and it sounds really unprofessional.

That could cause them to not offer you the job.

Or a client to not do business with you.

So this next section will make sure you have  a professional and natural voicemail message.

So here we have Sophia.

Let's take a look at her voicemail message  to see what information we should include.

So here's her message.

Hello, you've reached Sophia Sanchez,  senior project manager at Google.

I'm sorry I missed your call.

Please leave me a message and I'll  get back to you as soon as possible.

Thank you.

Now let's look at this message line by line to  see what kind of information we should provide.

OK, so our first line.

Hello, you've reached Sophia Sanchez,  Senior project Manager at Google Now.

Notice I started with hello.

You can of course start with hi.

We definitely are not going to start with hey  no, that is too informal for this situation.

Now both of these are acceptable.

Keep in mind Hello is slightly more professional,  

however high is slightly  more friendly and welcoming.

So the choice is yours, depending  on what tone you want to convey.

But both of them are professional  okay and then we have you've reached.

So this is the standard.

It will always be in the present perfect.

By now you're well aware of the  present perfect you've reached,  

and this is the standard verb as  well to reach someone you've reached.

So this doesn't change.

Now you have the option if you  want to say you have reached.

And like I said, you may notice that English  

speakers in their voicemail message  will choose to not use contractions.

So whether you want to use you have or you've  either is fine, but it's going to be with  

the verb reach, so you've reached and then I  recommend giving both your first and last name.

If it was your personal voicemail,  you might only give your first name.

But in a professional context,  

I would include your first and last  name, but not your middle name.

So only first and last, not your middle name.

OK, and then notice we have our job title.

Now I separate it here with  a comma because a comma tells  

me to take a pause, which I'm going to do.

So notice how I would read this.

You've reached Sophia Sanchez,  Senior Project Manager at Google,  

So I take a brief pause between  my name and my job title.

So here, whatever your job title may be,  graphic designer, software developer,  

receptionist, whatever your job title is, it would  go after your name, separated by a brief pause,  

and then at with your company, so here at Google.

But whatever your company is,  you would just put your name.

OK, I'll read this one more time.

Hello, you've reached Sophia Sanchez,  Senior Project Manager at Google.

So that's how I would say it.

That's what I mean by a  warm but professional tone.

Now, in everyday English, if  I'm speaking with my friends,  

I would be a little more enthusiastic,  which I'm not going to do.

So I'll give you an example  of being very enthusiastic,  

which I don't want you to do if I said hello.

You've reached Sophia Sanchez,  senior project manager at Google.

That's too enthusiastic.

We want warm and professional in our tone.

OK, now let's look at the next line.

I'm sorry I missed your call.

Now here the verb to be.

We generally always put it in a contraction,  so it would sound a little awkward to say.

I am sorry.

I am sorry simply because native English speakers  always put the verb to be in a contraction.

So here I would stick to the contraction.

I'm sorry, I missed your call.

So this is a pleasantry that we include.

There's alternatives.

You could say I can't take your call at the  moment, I can't take your call at the moment.

So this is an alternative.

So this could be you know, option A,  option B, but you can also include this.

I'm sorry for this one as well.

So you could say I'm sorry I can't take  your call at the moment, that's another one.

And notice here just at the moment.

So that means at the present time, an  expression of time or we can have a option C  

And again you could include I'm sorry in  front, I can't answer your call at the moment.

So here, what's the difference between these two?

Yeah, just the verb.

So take or answer.

Either one of them is acceptable  or we can have an option.

DI can't come to the phone right now.

I can't come to the phone right now.

And this right now.

These two could be interchanged.

So I could say I can't come to the phone at  the moment or I can't answer your call right  

now so those can be exchanged and then you  can put, I'm sorry, in front of all of them.

Now why do we put?

I'm sorry, it's.

Just a pleasantry.

It's to express that you wish you  were there to talk to the person,  

so it's just a polite thing that we  generally include in our message.

OK, the next line,  

Please leave me a message and I'll  get back to you as soon as possible.

So here's our standard information.

Please leave me a message.

That's just a polite thing to say and all.

So here I'm using a contraction.

Of course, this is I will.

And why am I using the future simple here?

Yeah, because I'm making a commitment.

That's why I have it in the future.

Simple for a commitment and all get  back to you as soon as possible.

So hear this as soon as possible.

This is an expression of time reference and there  could be alternatives you could include here.

OK, but this get back to you.

That's a pretty standard expression.

Now let's look at some alternatives.

So notice it starts the same.

Please leave me a message and I'll  return your call as soon as possible.

So here and saying instead of saying get  back to you is just return your call.

Now I wouldn't say that one  is more formal than the other.

You might be thinking return is a  more formal verb than get back to you,  

but I wouldn't say that because get back to you  is just a very common expression in English.

OK, so we can have our option A.

Our option B and let's see Okay.

So instead of as soon as possible, you  could say as soon as I can for example.

So you have this different  option here that you could change  

and another time reference within 24 hours.

So within it's giving the final deadline.

So if this is 24 hours later, later,  so it's from the moment you called and  

then you count 24 hours and within is  anytime from now until 24 hours later.

So that's within.

And why might I say within 24 hours?

Well, you're giving the expectation that  the person can hear from you shortly.

And certain industries might have  standards for how quickly they  

respond to client requests or how  quickly they respond to customers.

And because of that, you might want  to give the person calling the idea  

that they can expect to hear from you  within a certain time frame, Okay.

So different alternatives here and the next line.

So notice how I end with just thank you.

I don't say goodbye.

It is not common in voicemail  messages to end with goodbye.

We generally end with just thank you,  

but it would be possible to say have a  nice day or have a great day for example.

Just a pleasantry, if you'd like.

Now let's cover a topic that  many students get confused with,  

and that's the difference  between revenue and income.

Both of these are terms that are used in every  business environment and you need to know them.

Let's do that now.

So what's the difference  between revenue and income?

First of all, you only need to know this if  

you own a business or if you're  interested in business topics.

Because if you're an individual who  works for a company, if you're an.

Employee.

You're employed by a company.

All you need to be concerned about is income.

Revenue does not apply to you.

OK, but you might be interested to know about  the revenue that your company generates.

But an individual does not generate revenue.

A company generates revenue.

So just keep that in mine.

So for an individual, let's say you work for a  

company and you're just concerned  about the money in your pocket.

As an employee, what is income?

Income is how much money  you make from all sources.

All sources.

OK, So what does that mean?

All sources?

Well, let's say that you are a fulltime employee.

OK, And let's say you have a  salary and you make $75,000 a year.

But in addition to your fulltime  employment, you're also an artist.

And you like to paint in your spare time.

And people want to buy them.

But twice a year you go to art shows  on weekends and you sell your art.

You don't consider this a job  because you love painting.

It's just a hobby of yours.

But your paintings are really.

So you go to these art shows and you  sell your paintings twice a year,  

and from those art shows you  make $20,000 from your art.

So your income is not just the  money you get from your employer.

Your income is all sources  of money that you receive,  

so of course your employer is probably going to  be the most important income source I imagine.

But if you have any sort of hobbies that  you generate money from, even if you have a.

Garage sale and you make $1000.

Technically that's still your income.

You sell a bike and you make 100 bucks.

You would include that in your total income.

So your total income is the  money you make from all sources.

Now let's go back to the concept  of revenue versus income.

But remember, this is something that only applies  to businesses, small businesses, large businesses.

It doesn't matter any type of business.

So in a business, revenue is the  money generated from all sales.

So let's say a company has  five different products,  

and each of those products generate some money.

And then you Add all of those together and  that company generates $25 million that year.

That's the revenue, the money  generated from all sales.

Now what's income in a company income  is the revenue, which we just learned,  

the revenue minus the expenses.

That leaves you with the income.

So let's say you generate that $25 million,  

but to do that you needed to spend  $10 million in advertisement.

So your revenue is $25 million, but your  income is your revenue minus your expenses.

So your income is $15 million.

Now, just in case you're wondering,  that is also referred to as net profit.

That's just a little bonus expression for you.

You have already learned so much  vocabulary in this lesson and.

You're going to keep learning because I have a  

news article about Mark Zuckerberg  that focuses on a business topic.

Now you are going to learn a lot of advanced  

business vocabulary naturally in context  as we review this news article together.

Let's do that now.

First, I'll read the headline  Meta surges as Ads Bounce Back.

There are two things I want to  teach you in this short headline.

First, let's talk about surges.

This is a verb.

It's conjugated in the present simple with Meta.

Meta is the company that Mark Zuckerberg owns,  

the company that owns Facebook,  Instagram, WhatsApp, among others.

Now, as a company, it would be  conjugated as a subject as it  

And that's why you see this as on the  verb in the present simple, it surges.

Meta surges as ads bounce back.

Now the verb to surge.

What does this mean to surge?

This is a sudden and great increase.

So when it says meta surges is talking about its  profitability, the money that the company earns.

So meta surges.

There's a sudden and great increase.

So sudden it happened in a short period of  time and then obviously great in the quantity.

Meta surges as ads, ads.

This is the short form for  the word advertisements.

Native speakers almost always use the short form  ads, which stands for Advertisements bounce back.

This is a very useful phrasal verb to bounce back.

This means to start to be successful  again after a difficult period.

Now we use this in different contexts.

In this case it's used in a business context.

So you can imagine that Meta was  successful but then there was a difficult.

So for a business that's when there  are profits, the money they earn falls.

So their profit was here, then it fell to some  lower point, but then the company bounced back  

which means their profit increased to  the same level or greater bounce back.

So we use it with businesses.

We also use this with health.

So if someone is sick,  

we can say, oh, I hope you bounce back  soon, which means recover, recover soon.

So you can use it in this business context,  or you can also use it in a health context.

Don't worry about writing this down,  because I've created a free lesson PDF  

that summarizes everything  you're learning right now,  

so you can look in the description for  the link to download the free lesson PDF.

Let's continue.

As I predicted before earnings came out.

A prediction is when you you make a a gas or a  

statement about a future situation  based on the facts you know now.

So this person is making a prediction, a  guess about the future, about Meta's earnings.

Earnings means financial.

The money that the company earns,  you can refer to that as earnings.

My earnings.

So this right here is a noun.

This is a noun.

Now, of course, we have earned as a verb,  

so Meta earned a lot of money,  to use a very simple sentence.

So you could say Meta's earnings  to use the noun phone form.

Meta's earnings were very high,  or Meta's earnings surged.

To use the verb that you now know, as I predicted  before earnings came out, Meta not only had its  

second straight quarter of positive revenue  growth, but it also exceeded expectations.

OK, before we continue, let's talk  about this word here, quarter,  

quarter, because as you can see  we have it here quarter Q4Q2.

So you'll see this a lot in this  article and any business related  

financial related article or  news story, you will see this.

So the calendar year is 12 years.

So you can divide that into quarters  and you will have four quarters.

In each quarter there are three months.

So we have Q1 which is quarter one, quarter one or  the first quarter and this is January, February,  

March.

Now I won't repeat this, but this repeats for  Q2Q3Q4 and it's just a period of three months.

So that is how a business divides the  calendar year to measure their performance  

and analyze their earnings And Q1, this is  the short form, it represents quarter one.

Now notice here when you say the longer form first  quarter, you have to use the article the the first  

quarter because first is an ordinal number and  we always use articles with ordinal numbers.

So I'll make a star here.

Don't forget the this is required grammatically.

So now let's go back.

Meta not only had its second straight  quarter, a positive revenue growth.

So what does this mean?

It's second straight quarter  when you have straight.

When you're talking about  quantity, it means continuous.

So I could say I have worked for 10 days straight.

I have worked for 10 days straight means  that I've worked for eight days continuously.

So I have not taken a break in 10 days.

So you can say I've worked, I've worked for  10 days straight, and again here straight.

This means continuous.

You can also put the word straight.

I've worked for 10 straight days  and it means exactly the same thing.

There's just a little bit  of flexibility in placement.

And again, that means 10 days in a row,  which means continuous 10 continuous days.

So second quarter straight.

So that means Q1 and Q2 or Q2 and Q3 or  Q3 and Q4 of positive revenue growth.

So the revenue is the money that they earn  

and revenue is the money that they  earn before they pay expenses.

OK.

So revenue is the money that comes  in but before they pay expenses.

But it also exceeded expectations.

So an expectation, this is a prediction  of how well you think you'll do.

So maybe Meta expected to earn $100 million  because it's a massive company, $100 million.

That was their expectation, but if they exceeded  it, it means they earned more than they expected.

So they earned 110 or $200 million,  

but it also exceeded expectations with its first  quarter of double digit growth since Q 4/20/21.

This is saying in Q 4/20/21 which remember  is the last three months of the year.

So October, November, December, that's  Q4, October, November, December.

In Q 4/20/21 it had double digit growth.

So single digit growth would be 1 to 9%.

Gross is single digit growth  because there's only one digit.

So what is double digit growth?

I'm sure this is pretty easy for you.

10 to 99% is double digit growth is  obviously possible to have triple  

digit growth or quadruple digit growth possible.

It would be great, I'm sure if you're a business.

So this is double digit growth.

So it's saying in Q 4/20/21  it had double digit growth  

and now it has also had double digit growth.

But the period between these two times  it didn't have double digit growth.

Let's continue.

Here's my quick take on Metas Q2.

So let's take a look at this,  someone's take on something.

This is a very useful expression.

The expression is ones take on something and this  means one's opinion about a situation or idea.

So your take is your opinion or your idea.

So for example, it's very common to  ask someone what's your take on that?

You might share an idea.

Oh, we should go on vacation to Germany this year.

What's your take on that?

You're asking them, well, what do you think  about the idea I just shared with you?

What's your opinion?

What's your take on?

And then that being whatever I just said,  

of course you can actually provide what  you just said instead of saying that.

For example, what's your take on  the threads versus Twitter debate?

Because this article is about meta.

Meta just created this new social  media platform called Threads,  

which is a direct competitor to Twitter.

So I asking you, what's your opinion on  Facebook meta now competing against Twitter?

What's your take on that?

What's your take on threads versus Twitter?

So feel free if you have a take on that, feel  free to share your take in the comments below.

Okay, let's continue with two straight quarters,  

a positive revenue growth and the first quarter  of double digit revenue growth since late 2021.

This is very repetitive of  what we just learned, so you  

can review the explanation, I won't explain it.

Again, Meta's year of efficiency  is off to a strong start.

This is a great expression as well.

But notice when you're learning  new expressions, you have to learn  

the entire grammatical structure.

So here the expression is to be our verb to be.

Of course, our verb to be needs to be conjugated.

In this case, the verb to be is being  conjugated with Meta's year of efficiency.

Which as a subject, what subject would that be?

Well, it's it, and I know it's it  because my verb is to be as is,  

and that's the conjugation with it.

It is off to a strong start.

So here the expression is  

to be off to a X start, and then in  this expression, X equals an adjective.

It can be a positive or a negative adjective,  

and this just describes the performance  of the beginning of something.

So let's say you're in a new class.

You're learning how to play guitar.

You might say I'm off to a  great start, great start.

I already know three songs.

So you're describing the  performance of the beginning.

And in this case, it's the  beginning of learning guitar.

It can be the beginning of anything.

Our vacation is off to a rough start.

A rough start would be negative.

Our vacation is off to a rough start because  

our flight was delayed for five  hours and then they lost our bags.

So that's the start of your vacation  and it's not going very well.

So you can say off to a rough start.

Let me write this for you.

Here it is.

Our vacation is off to a rough start and and  then you can explain why our flight was delayed.

They lost our bags, our hotel was terrible.

You can explain all the reasons why.

Hopefully that is not the real situation.

Obviously you want to be off to a great start.

Amazing start, wonderful start.

Remember you can choose any  adjective you want to replace X.

So Metas year of efficiency  is off to a strong start.

If the company can continue this momentum  into the next two quarters, that being Q2  

and Q3 or Q3 and Q4, it will exit 2023 in a  much better position than it entered the year.

And that's how it's bouncing back.

Remember, it was here, but then  it went down, but now it's back.

It bounced back.

Let's continue.

There's a lot of feel good about  when it comes to meta right now.

Oh, sorry, there's a lot.

To feel good about, I was  thinking, that doesn't sound right.

There's a lot to feel good about  when it comes to meta right now.

So if you feel good about something, it  means that there's positive feelings.

And obviously because they are doing very well,  

because they're off to a strong start,  there's a lot to feel good about.

When it comes to meta right now, it has  been able to maintain decent growth.

Decent.

This is an adjective that  means good but not amazing.

So if I say the food is decent at a restaurant,  you know it's good but it's not amazing.

So if you ask me, oh how was how was the  movie, how was the food, how was the hotel?

And I say decent, good but not necessarily great.

Good but not great.

Decent good but not great  to maintain decent growth in  

monthly and daily active users across  both Facebook and its family of apps.

And it has seen strong performance from advantage.

It's AI driven suite of ad automation tools.

Remember ad is short for advertisement.

Native speakers almost always  shorten this word Advertisement  

automation tools as well as good  momentum for advertiser demand on reels.

While it's competitor Snap,  I've never heard of Snap.

Have you heard of Snap?

I haven't.

If you have share in the comments.

Clearly a competitor to Meta,  

while his competitor Snap has yet to  emerge from its own advertising slump.

Notice I said ad is short for advertisement,  

but here we have advertiser,  who is the person advertising?

And then advertising is the verb.

But for advertisement.

This is the one we shorten us emerge  from its own advertising slump.

A slump.

This is when there's a decline.

So slump, visualize going down and it goes  down in terms of price, sales or volume.

In this case, it's advertising slump.

It's most likely the volume, the number of.

People who want to advertise  on this platform on Snap  

Mehta has been able to successfully  turn around its business.

This is a great phrasal verb as well.

When you turn something around, it means you  take a situation from negative to positive.

I wrote that definition here.

Now this could be a great one to combine with the  expression off to a adjective start, especially  

when it's negative because this expression is  when you take something from negative to positive.

So remember the example I gave was  our vacation was off to a rough start.

And remember you have your verb  to be that you have to conjugate.

In this case is conjugated with the subject our  vacation it and the time reference is the past.

So this is the past.

Simple.

Our vacation was off to a rough start.

Not good.

So a negative situation, but we turned it around.

So we took our vacation from negative to positive.

And of course you can provide more information on  why it was negative and how you turned it around.

So how you got it from negative to positive.

So excellent expression that you can  combine with the other one you learned.

Let's continue.

Meta still faces several challenges, however.

It gets nearly all of its  revenue from advertising,  

and we estimate that its  share of the worldwide digital  

ad market advertisement market will fall to  20.1% this year from his 2021 peak of 22.7%.

Okay, its peak of 22.7.

When you describe something as its peak.

We'll just think of a mountain and the  top of a mountain is the peak, right?

And the the top of the  mountain is the highest point.

So when you say the prices peaked at X number,  then that means that's the highest the prices  

are expected to go and then  after that they they might fall.

So here the market will fall to 20.1.

So at this time in 2021, the market was at 22.7.

By saying it's the peak is  saying this was the highest  

point and they don't expect it to go higher.

This was the peak.

So from this you have no place to go cut down  because you're at the top of the mountain.

So just visualize the top of the  mountain when you think of peak.

So the highest it's facing significant  competition from TikTok, and Amazon.

And while Meta may be talking less about the  Metaverse these days, it is still determined  

to make the Metaverse a reality and the  massive losses in its Reality Labs division.

So I guess this is the name of  the group within the company that  

works on the Metaverse, the Reality Labs division.

They work on Metaverse are adding up.

So the losses, the obviously financial  losses, they're adding up, so adding up,  

this is a phrasal verb that  means accumulating, accumulating.

So you might you had this loss here,  this loss, this loss, this loss.

And then if you add them up,  

you have a total amount that is obviously  a lot bigger than the individual amounts.

The company also faces incredibly  tough competition in generative  

A I I'm not too sure what generative A I is.

I'm sure there are students watching this who do  

know a lot of probably people in the  software development engineer world.

So feel free.

Let me know what generative A I is.

Artificial intelligence, That's a I,  

but I don't know what generative A I  is, including from Open AI and Google.

4 These things will weigh on meta  in the second-half of the year.

So remember the first half of the year would  

be Q1Q2 and the second-half  of the year would be Q3Q4.

Let's take a look on way on  when something these things,  

the things the article previously mentioned, when  something weighs on someone, meta is a company.

So someone or something a company.

It simply means that whatever those things  are are making you worried or unhappy.

So to weigh, just imagine something  physically is weighing on you.

It's bringing you down in terms of your emotions.

For example, my upcoming IELTS exam is weighing on  me is another way of saying is making me worried,  

making me unhappy because you have a  lot of nervousness around that exam.

Hopefully not just an example, but  that is something you could say.

And I know a lot of students have told me that  

these things will weigh on meta  in the second-half of the year.

And remember that second-half is Q3 and  Q4 combined, but thanks to the momentum  

of a better than expected Q2, it will be in  a stronger position to face those challenges.

So there the company expects to have  challenges in Q3 and Q4 because of  

this competition from other companies and how  the losses of the Metaverse are now adding up.

But because it has such a great  Q2, it was off to a strong start.

It won't be as severe.

The consequences of these losses and  the competition won't be as severe.

So that's why it's in a better, stronger  position to face those challenges.

And that's the end of our article.

So what I'll do now is I'll go to  the top and I'll read the article  

from start to finish and this time  you can focus on my pronunciation.

Meta surges as ads bounce back.

As I predicted before earnings came out,  

Meta not only had its second straight  quarter of positive revenue growth,  

but it also exceeded expectations with its first  quarter of double digit growth since Q 4/20/21.

Here's my quick take on Meta's Q2 one.

With two straight quarters a positive revenue  growth and the first quarter of double digit  

revenue growth since late 2021, Meta's year  of efficiency is off to a strong start.

If the company can continue this  momentum into the next two quarters,  

it will exit 2023 in a much better  position than it entered the year 2.

There's a lot of feel good about  when it comes to meta right now.

It has been able to maintain decent growth  in monthly and daily active users across  

both Facebook and its family of apps, and it  has seen strong performance from advantage.

It's a I driven suite of ad  automation tools as well as  

good momentum for advertiser demand on reals.

While its competitor Snap has yet to  emerge from its own advertising slump,  

Meta has been able to successfully  turn around its business 3.

Meta still faces several challenges, however.

It gets nearly all of its revenue from  advertising, and we estimate that its  

share of the worldwide digital ad market will fall  to 20.1% this year from his 2021 peak of 22.7%.

It's facing significant competition from  TikTok, and Amazon, and while Meta may  

be talking less about the Metaverse these  days, it is still determined to make the  

Metaverse a reality, and the massive losses  in its Reality Labs division are adding up.

The company also faces incredibly  tough competition in generative A I,  

including from Open A I and Google  

for these things, will weigh on meta in the  second-half of the year, but thanks to the  

momentum of a better than expected Q2, it will be  in a stronger position to face those challenges.

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