English Addict 20 - Live Lesson - 50 Useful Business English Words & Phrases - FRI 20th Dec 2019

am i ready? I was born ready hi everybody welcome here we go

we are approaching the weekend and this is English addict live from the UK

hmm very interesting oh hi everybody this is mr. Duncan in England how are

you today are you okay I hope so are you happy I

hope so look look what was delivered to my house

just a few moments ago it is a mystery box I have no idea who this is from it

could be anything it's not ticking so I know it's not a bomb but what could it

be oh my goodness Wow very interesting now

I know that this must be something there is going to be a surprise to all of us

because I haven't ordered anything I have no orders

I have no deliveries coming to the house so I have no idea what is in this box a

little bit later on we will all take a look in this box together and we will

find out what is in the box because I'm very curious to find out what is in the

box maybe it is something for me to eat oh I hope so maybe something that I can

put in my mouth so that's coming up later on anyway hi

are you okay I really hope you are having a good week

how has the week been has it been a good week or has it been a really rubbish

week I don't know because I'm not there you see so are you excited are you one

of those people who next week will be celebrating Christmas yes Christmas is

on the way just a few days away and then we will all be sitting down around the

Christmas tree opening or Christmas gifts however that is still to come

because today it's Friday

this Friday and I feel very excited so excited indeed doo doo doo doo doo doo I

hope you are feeling good today are you are you good are you dear it's

been a bit chaotic today I'll be honest with you there are still so many things

that I have to do before Christmas arrives tomorrow we're going over to

Stafford to see my lovely murmur and tonight Oh tonight we're going out for a

lovely meal for some friends we are catching up with some friends tonight

going out for an Indian meal ooh that sounds very nice I can't wait and of

course next week Christmas arrives however now this is something that I

want to ask you first of all do you spend Christmas with just your loved one

maybe your husband or wife or do you go to visit your family at Christmas so I

know some people don't like to do too much on Christmas Day they they just

like to stay at home and do little do something just between them and their

partner however other people have huge Christmas parties on Christmas Day so as

far as I'm concerned here we will be having a quiet Christmas day so we do a

lot of the wining and dining in all of the social stuff before and after

Christmas however on Christmas Day we always like to do things very slowly and

quietly just the two of us and that's the way we like it

so let's have a look at the live chat how many people are here at the moment

oh well I always feel happy when there is more than 10 people

so fortunately for me there there is more than 10 people here at the moment

on the live chat hello - grace chin hello grace I am saying grace right now

because you are first on today's live chats

I wonder what is in this box this is something that arrived this morning and

I have no idea what it is or who it is from sometimes I do receive mystery

gifts from people and now and again they are nice surprises and sometimes not so

nice however I have a feeling that this one

is going to be a nice surprise so I can't wait hello also to Sally

Sally Sally she walks down the alley say Ewing hello to everyone hello Sally nice

to see you here on today's live chat also Tanya flower Espoir hello to you

all so Anna Coby Luis Mendez Luis Mendez is here today J M rich is here hi

exclamation mark oh I like it Riccardo also we have highly hello hi

lee kwang nice to see you here as well pappi hello Pappy also Sally Rosa Helen

Palmira nice to see you back again also Belarusian sweetness mitra wow so

many people here already i don't know where to start

it's a big list we have a lot of things to talk about today we are going to take

a look at business english something that i've had quite a few requests to

talk about so i'm going to talk about some words some basic words connected to

business english also i'm going to show you some useful textbooks and also some

other things that can help you to learn business English so when we talk about

business English we normally mean something that is specialized so an area

of the English language that is specialized it refers to certain

things or certain ways of doing things so I hope you will enjoy that hello

Berlin I am so happy to see you today now one or two of you think that mr.

Steve is joining me today however he isn't it's actually on Sunday

so so mr. Steve is not here today because he's still working

however today is his last day at work before the Christmas break I will be

back with you on Sunday at 2 p.m. UK time and mr. Steve will be here with us

on Sunday so it's myself mr. Steve here with our special pre-christmas live

English addict coming on Sunday so I hope you are looking forward to that

Quang Tran also watching in Viet Nam hello to you Xin Shang hello

also Ally also we have clips on hello Clemson nice to see you from

Fortaleza Fortaleza in Brazil nice to see you here today

Helen Ali again Saleem hi to you on the live chat Israel sa please everyone

please everyone don't forget to like yes you are more than welcome to give me a

big thumbs up and also you can subscribe as well if you like what you see tell

your friends and like and also you can subscribe as well if you want if you

don't like it tell me

Roza hello to Rosa hello to Christine hello mr. Duncan the weather is rainy

yes it is also very rainy here in the UK we have had such a miserable morning

there it is looking out of the window right now so that is a live view from my

studio window you can see there are many sheep in the distance you might see some

birds flying by the window also you might see some traffic in the distance

you might see some cars and maybe some lorries delivering all those wonderful

Christmas gifts they are helping Santa Claus do his job and in my garden there

is the view right now in the garden everything looking still no wind today

however we've had so much rain it's been raining a lot and it's very warm again

it's about 10 degrees today so it feels and seasonably warm at the moment

hello I have a mystery box this is something that came to my house earlier

and I have absolutely no idea what is in the box so I'm going to open the box now

is that okay so thank you very much to whoever sent this I hope there is a

card inside or something or else I'm going to be very embarrassed because I

won't know who to say thank you - right let's have a look let's open the box

shall we this this is very exciting by the way

doo doo doo this is something that arrived at my house this morning if I

can get it open ah that's interesting here we go this is very exciting so I

have a feeling that this is a gift from one of my students I think so the reason

why I think that is because I haven't ordered anything so I can only assume

that this has come from one of my students there's a piece of paper I will

look at that in a moment oh very interesting

what is this it looks like something for Christmas it looks like a Christmas

decoration in fact if I can get it out without breaking its I don't know if

this is made of glass or made of plastic very interesting it

is a Christmas bauble someone has sent me a little Christmas bauble and I don't

know if you can see that but it looks like a bird on the front you

might not be able to see that because of all the bright lights so I will try to

show you it is a Christmas bauble and that looks like a Robin I think it's a

Robin on the front so thank you very much I hope there is a name on here

let's have a look who it is from oh okay so this is just a receipt so at least I

know how much this cost so yes a clear white glitter bauble with a bird on a

Brent a Christmas tree decoration thank you very much to whoever sent this

because I have no idea so I think what you must have done you must have ordered

it from a company here in the UK and then they deliver it straight here

however I have no idea I don't know who this is from

but can I say thank you very much this will go on my Christmas tree there it is

a little Christmas bauble and these are things that we normally hang on our

Christmas tree as a way of celebrating Christmas time so a little Robin there

is a Robin sitting on a branch I think you can see it if I if I move it around

slightly can you see it I hope so so there it is something to hang on my

Christmas tree a little Christmas bauble thank you very much to whoever sent that

and if you sent it could you please tell me who you are so I can say thank you

properly look if that isn't that lovely so now and again I do receive gifts

through the post I don't know how I once received a letter by the way I received

a card once for my birthday and it just said Duncan who lives in Much Wenlock

and it actually got to my address I don't know how it got to my house but

please don't send anything that if you don't know my address because it will

cause a lot of confusion and I will probably get into trouble as well so

thank you very much to whoever sent that it's a lovely gift and I do appreciate

it very much isn't that nice Cristina says it's a

very nice gift a very nice present for you Gemma and I says I thought it might

be an ear or a finger I don't know what type of parcels you you normally send

all right but no it isn't a body part fortunately I'm very pleased to hear

that we we haven't had any body parts delivered to the house for a long time

not for a long time mr. Duncan have you put up your Christmas tree please don't

ask that question please don't ask that question I'm I'm a

little embarrassed to say that I haven't put the Christmas tree up yet however

tomorrow because mr. Steve starts his holiday tomorrow we are going to put the

Christmas tree up tomorrow so it will be done I have a huge list of things that I

have to do before Christmas arrives it's always a crazy time of year thank you

also to sano hello to you I can't believe how much packaging they used to

send that little bauble I think it's because it's very delicate so I think

because it is something that is very delicate I think maybe they put a lot of

packaging around it so it doesn't break there's nothing worse than sending a

gift to someone and then when it arrives it's broken and that does happen quite

often some people during Easter they will send Easter eggs through the post

can you imagine what the Easter Egg would be like by the time it gets to the

other person it'll be just much this is it would be broken Thank You

Maria thank you Oh apparently mr. Duncan today

is the last day of school for Maria so I would imagine you are very excited as

well yes today many people are breaking up from their work for the Christmas

break Steve is breaking up today however he's still working at the moment

unfortunately that's a shame isn't it but he will be with us on Sunday hello

Lois again a lot of things my wife will be doing a lot of things for the

festivities I like a little bit of wine or whiskey but I should really avoid

this my wife has a sweet tooth you see so I think your wife and also me we have

the same taste very sweet very sugary and of course during Christmas we will

be eating a lot of sweet sugary and healthy things I think so it wouldn't be

Christmas without some junk food hello - Jamelia nice to see you as well mr.

Duncan what does it mean miss miss tow I don't know what you mean there do you

mean mistletoe maybe you mean mistletoe well mistletoe

is a type of plant it's a parasitic plant that grows on the sides of trees

and you can cut pieces of mistletoe and then you use it at Christmas as a

decoration but also if you find some mistletoe you can actually kiss someone

underneath the mistletoe so that is one of the the many Christmas traditions oh

I was right yes mistletoe

so there we go I've just explained it that was quite good I'm impressed

so Christmas is coming I thought we would have a little look at a video that

I recorded a while ago now it was actually a year ago just as the Much

Wenlock Christmas Fair was ending so I thought it would be fun to show just a

little excerpt from the Christmas Fair that myself and also mr. Steve attended

last year so this is just a little excerpt just a little clip to give you

some of the Christmas atmosphere here in Much Wenlock

well that's just about it from us for today here in Much Wenlock for the

Christmas Fair and I think Steve has enjoyed it even though it's been a

little bit cold yes I'm smiling on camera but I haven't

been smiling off-camera and you are right it's getting cold it's also

getting dark and we've got to walk probably a mile and a half back through

woods oh yes of course over fields I forgot I forgot we we have

to walk back home so just in case you never see us again

this is mr. Duncan and mr. Steve saying I hope you've enjoyed our lives just in

case we get lost in the dark yet but if we do no one's going to see this he's

going to put it on YouTube that's true maybe they will find maybe in 50 years

time they'll find our skeletons clutching this mobile phone and then

they will be able to retrieve this footage it has been an interesting

afternoon we've seen lots of Christmasy things and it's got more Christmassy the

day has worn on because it wasn't very Christmassy at first but now I feel like

going home and wrapping up some Christmas presents Wow

and we haven't even put the Christmas tree up yet so we still have to put our

Christmas tree up although next week the Christmas lights on the front of our

house will be put on so that will be next Sunday we will be showing you the

outside Christmas lights and they look quite amazing to be honest yes and of

course we'll be inviting the village to come along for the switching on that

ceremony and we will be charging them to come in watch our Christmas lights it's

gonna have a celebrity see they've had the the country's tallest town crier to

switch on the lights here I think he's about seven foot tall we saw him earlier

on in the church and come see every year yes we've gotta have a celebrity to

switch on the lights on mr. Duncan's house

apparently yes hehe is supposed to be the the world's tallest town crier but

I've heard that it's not really a town crier

that's 7-foot tall I think it's actually two midgets want one standing on the

shoulders of the other I'm so silly sometimes

christmas is coming mr. Duncan is getting fact hello to Hasson nice to see

you here again by the way that was mr. Steve and also myself last year in Much

Wenlock town centre doing something for the pre Christmas season the season of

Christmas is coming so we can have a little bit of snow maybe ooh there it is

through the magic of CGI and maybe also shall we have some I don't know shall we

have some jingle bells as well some little jingle bells dashing through the

snow today christmas is coming christmas is coming are you excited I am very

excited I might wee myself that's enough you can have too much of that you see

you can have too much festivity and we will wear it out so that is enough for

now hello to Irene by the way if you have a sweet tooth it means you love

eating chocolate and sweets so your tooth is a sweet tooth it means you'd

like having things that are sugary and sweet so it's a lovely expression that

describes a person who likes eating things that are sugary they contain a

lot of sugar or maybe cocoa chocolate for example a person who likes eating

chocolate might be described as having a very sweet tooth hello - Hannah you two

look like each other as if you are brothers Thank You Hannah

or Hannay thank you very much lúcia nice to see you here today hope

everything is okay with you I really do much when Locke looks exactly how a

strange a stranger might imagine a little English town I suppose you might

describe the place in which I live as being typically English however most

typical English towns are actually big and busy and noisy so yes I do like it

around here it is very peaceful and quiet why did you get it short mr.

Duncan it was good to see mr. steve says Jamelia well that was just a short

excerpt from last year just to get you in the mood however on Sunday Steve will

be with us so don't forget you can always catch me on YouTube 2:00 p.m. UK

time and Steve will be here with us all on Sunday so don't forget to p.m. UK

time what do you prefer to eat during your Christmas dinner thank you

Christina normally we have turkey so traditionally people will eat turkey or

maybe sometimes they will have ham however we will be having chicken so

instead of Turkey because Turk is a large they're a little bit too big for

two people so instead we will be having our little chicken mr. Steve will be

running around running around the market in Much Wenlock trying to catch the

chicken normally he is not very successful I'll be honest with you so

today we're talking about quite a few things first of all I want to mention

this when we talk about having something to do in your life may be a thing that

you have to do may be a thing that you want to do maybe a job your general

career or maybe just how you fit into society we often

say that you need to find your niche so I love this word I lift the word niche

it means a position for a place so quite often in life as you get older you but

you realize that you have to find your niche quite often the niche will depend

on many things maybe your abilities the things you can do maybe your outlook on

life whether you are a person who is very sociable so find your niche and

this is something we often think of when we are exploring our lives or maybe when

we are setting out on the great journey of life you try to find where you belong

where you fit in you have to find your niche we might also say that you have to

find your place in the world so the thing that you do the thing that you are

good at may be the place where you feel you belong you have to find your place

in the world you have to find your niche I love that word where you feel worthy

so maybe a certain type of job a certain career where you feel most comfortable

something you want to do that you feel that you have a burning ambition to do

where you feel worthy we might also say a place where you feel useful something

that you do something that you feel as if you want to do where you belong so

maybe the place or maybe the job the place where you work maybe your position

in society the place where you belong your niche is your place your place so

in that respect we are not talking about the

place where you live we are talking about your place in life the things you

do generally your job your status your career all of those general things

here's a nice one where we talk about our niche quite often we will talk about

a place or a position where we feel comfortable maybe a job that you enjoy

doing we often refer to your comfort zone so something that is in your

comfort zone might be something that you feel relaxed doing you feel happy doing

something that makes you feel comfortable and dare I say confident

something you are confident doing something that makes you feel

comfortable your comfort zone can also be your niche the place where you feel

you belong something that you want to do

your place as I said earlier so when we talk about your niche we are talking

about your place so not a physical thing not necessarily

physical but something where you do the things that you do in your life your

work your job your social standings the things that you do your position so

again your position in society or in life somewhere that you fit into

perfectly for example I suppose you might say that my niche is teaching so

over the years I've done many different things so it took me a long time to find

my niche my position in life your situation can also be your niche your

situation is a general term so it can mean anything it can mean your

social status maybe where you live maybe how you deal with relationships your

situation so all of those things can relate to your position in life your

place your niche your general situation so that can cover many things many

things indeed hello to Irene hello also rosso hello to Rolfie hello

Ralphy are you finding your niche and settling down are they the same thing

yes so to find your niche is to find the place where you feel the most

comfortable or the place you feel as if you belong so some people spend many

years finding their niche I must admit I spent many years finding my niche but

the thing is I never stopped looking and that is the mistake that many people

make they often stop trying to find their niche in life they will sometimes

settle for something that they don't enjoy doing however in my life I've

always tried to do many different things I've searched I've tried I've gained

experience doing many different things some of the things I enjoyed and some of

the things I didn't enjoy so finding your niche finding your place in life

can sometimes be a long process but my advice is always the same don't stop I

never give up never give up my niche is working in tourism says

Christina so there you have found something you enjoy doing it is almost

as if you are sitting in a very comfortable chair have you ever done

that have you ever sat in chair and it feels as if the chair is

giving you a lovely warm hug that is your niche in life the thing that feels

as if it was made for you it's a great feeling as well when you find it Oh

Belarus you says since I was seven I wanted to be a dentist and also an own

orphan on orphan Onex I can't even say that all fenomena Rusia so from the age

of seven Belarusian today a dentist and guess what yes

Belarusian found her niche sometimes we know exactly what we want to do with our

lives and sometimes we try lots of things until we find the right one Rafi

says can we also say it is finding your calling in life yes when you say your

calling the thing that you feel that you want to do it is your calling however

quite often you might not realize what your calling is so the thing that you

feel you are destined to do because it's the feeling that you have we call it

your calling something from afar is saying become a teacher mr. Duncan

become a teacher you will one day become a teacher so that's it you're calling

the thing that you hear almost like a message saying do it that is where you

belong hi Irene I hope mr. Duncan will be with

us again and again for many decades I also think that is a nice idea as well

yes thank you very much mr. Duncan you have a very fun and attractive way of

teaching Thank You Hasan I'm glad to hear that we are talking about a big

subject by the way today so I haven't finished yet I still have a long way to

go because this I suppose this will be the final real lesson before Christmas

time because on Sunday we're going to have lots of fun with Steve however

today we are going to talk about something very serious something to do

with the English language we are talking about business and this is a big topic

and it is also a topic that many people have asked me to talk about so I'm going

to go through it today I hope it won't be too long and I hope it won't be too

boring however I think this is a very interesting question and also it's worth

mentioning that when I was in China I used to teach business English as one of

the many areas of the English language that I used to teach one of them was

business English so when we talk about business what are we talking about we

are using general terms to describe business so when we talk about business

we can also talk about commerce as well so not only the thing that you do in

business but also the things connected to running a business or owning a

business or generally doing business so we often talk about business and also

we talk about Commerce as well so that is the way of running the business doing

business with other people making money making the right choices Commerce

dealing with other people whilst doing business here's another word an

interesting one commercial so again this is a word that can be used in many ways

you can use commercial to mean anything related to your business the thing you

are doing with other people or of course if you are promoting your business as

well so the outlook from your business the way you see your business running

the way you promote your business it is a commercial enterprise it is a

commercial business so you have to sell your business you might have to sell

your products you might have to sell yourself that is something that I've had

to do quite a few few times in my life I've had to sell myself that's what you

do at a job interrview when you go to a job interview what are you doing you are

selling yourself an enterprise again when you set up a business you might

have lots of big plans big plans ahead for your business so we say we have an

enterprise a person who thinks up a business the thing that you are going to

do business in your enterprise enterprise another word we can use when

we are going into business we are finding the thing that we want to sell

or do or create we can say also your venture venture so when you set out

we can use the word venture to mean your journey but also it can be mean it can

mean the thing that you are planning to do you are going out to do that

particular thing your new business is your venture a thing you are going out

to create it's one of the hardest things to do it is very easy to have an idea

but the hardest part of creating a business is actually coming up with all

the plans and quite often if you need money if you need to go to the bank to

borrow money you will always need a business plan you always have to have

some idea and quite often you have to write it all down on paper it has to be

very formal and clear you need a business plan with a business plan quite

often you will have your mission the thing that you aim to do the reason why

you are creating your business what service or product you are planning to

create or offer so your mission is basically the thing that your business

is going to do what do you want to achieve with your business what is your

mission what do you aim to achieve with your business and nowadays this word is

used a lot when people are talking about their business and also their aims the

things they want to do and the reason why they do the business what they are

trying to do for other people to make their lives easier for example when you

set up a business quite often you will need you will need your brand and this

is an interesting word in the olden day when everyone had cattle they used to

have all of their fields next to each other and quite often some of the cattle

from one field would go into another field and quite often it was very

difficult to tell whose cattle belong to which farmer however you can make it

easier by putting a mark on the animal so you will brand an animal you will put

a mark on the animal and that will identify that animal as belonging to you

hence the word brand however nowadays the brand can also mean the identity of

your product or company so when we talk about the brand nowadays quite often it

is the name of the product or the name of the company so the thing that

identifies your business is the brand you might notice there in the corner so

you might describe this as my brand so that is the thing that will be

recognized and hopefully people will remember that brand the thing that is

the name or maybe there is a photograph or an image to show the name of your

company your brand it seems like a very simple word this but however in business

this is everything your brand is everything it identifies

you it shows what you do it shows what you stand for

so when you come to your brand when you come to creating your brand quite often

you have to put a lot of work and a lot of thought into creating it it takes a

very long time to do of course with your brand you often need a

logan so when we say slogan it is normally a series of words or a sentence

or a phrase that goes with your brand so slogans

there are many slogans around i'm sure you can think of quite a few now for

example just do it just do it that is a well-known slogan for a

certain brand of footwear so just do it

I'm sure you know which company that is so when we talk about the slogan it is

quite often a sentence or phrase that goes with a product or a certain company

or business the slogan just do it there are many actually there are many who

remembers I'm loving it I'm loving it also a well-known slogan I'm loving it

which company had that slogan who remembers it of course it was McDonald's

and the other one was Nike so when you have a slogan it means something that

you can remember easily it normally goes with a product or a company a business

they will often use a slogan something that is easy to remember palmira says

president Trump said America first yes I suppose so I suppose you could say

America first or make America great again became a slogan something that

many people remembered and they connected that thing with him

here's another interesting word you may not have heard of this before

tagline so when we say tagline it means something that goes alongside another

thing quite often a product name so you have the name of the product and

underneath you will have a tagline very similar to a slogan something that goes

alongside or with a product name tag line also strap line is another one

quite often on the radio you will hear radio stations use a strap

line so it is something that you hear repeated again and again maybe a radio

station will have a certain strap line for example I used to work many years

ago on a community radio station called chase FM and the strap line was closer

to home so our strap line on the radio station was actually closer to home

because we were a local radio station so the name of the radio station was chase

FM closer to home that was the strap line it is something that you repeat

again and again until it stays in your brain we talked about your brand

branding is the action of giving your company or maybe the product its own

name so the branding relates to the thing and the words that go with it the

words that go with it Jamelia says what about make mr. Duncan

makes and brands yes we often say make so maybe if you are choosing a new

car maybe you will choose a particular make of car so when we say make in that

respect it means the brand so something that is

manufactured and sold and it normally has a name maybe Ford Toyota Vauxhall

Renault they are all makes of car they are all brands of car so the branding is

the action or the appearance of the brand the thing that is easily

recognizable often used in business and also in manufacturing as well where we

talk about the brand quite often we will have maybe a picture that goes with it

logo so when we think of logo you think of something that mount might be a

picture or an image or something that it's being specially designed as a logo

you might describe this as my logo so you might see this in many different

places on my youtube channel your logo is the picture that represents

you or your company or your product so the brand and also the logo can be used

in very similar ways so you can often say your logo or your brand however your

logo quite often is something that is specially designed so the logo also

relates to the appearance the shape of it what it looks like and of course we

can all think of lots of different logos I can think of one in

you see that it's a very clever logo because most people know it straight

away so you want to start your business you want to create the perfect business

you want to have success in your life you will need your strategy so the

strategy is the plan the strategy is your course of action that will take you

in a certain direction with your business so if you want your business to

be successful you have to come up with a very good strategy so this can relate to

anything that will help your business to move forward your strategy can be for

maybe advertising so maybe you have to spend money on advertising that is your

strategy your plan your approach so a business strategy is always something

that you need before you start your business

Thank You Pat you yes you you guessed the logo you were right

that's right your outlook can also be the strategy so the way you see your

business going so when you start a business you always have to have some

sort of plan you have to know where your business is going in the future what is

your outlook what is the plan where will you be in a year from now two years from

now quite often in business when you are creating your own business you will have

an outlook or a strategy quite often it is a five-year plan so when you have a

business plan it is your stretch and quite often most new businesses will

have maybe a two year plan or quite often if you are planning to borrow a

lot of money you might have a five-year plan so you normally plan ahead into the

future when you are creating a business we talked about your Outlook Outlook

also we can use this word to mean how things are going generally so maybe if

you are in a certain type of business the outlook can mean how well other

businesses are doing that are similar to yours

the outlook looks good the outlook looks bad

the outlook to look ahead what is happening around you and things that

will happen in the future here is another thing oh when we talk

about business when we talk about planning your business quite often you

will have to make predictions you will have to look ahead you will have to

imagine that you have a crystal ball in front of you that you can look into and

see the future so quite often with business you will have to make some

predictions you will have to work out how much money you will make in your

first year and then your second year and then your third year so your predictions

for the year Sally says a strategy you have to set out when you start your work

and it should always be for the long term yes normally a strategy is

something that you plan over a long period of time especially if you are

creating a new business you need to know where you are going with your business

especially if you want to borrow money because the bank will not give you any

money unless you have a very good plan a very

good strategy and your predictions well once again you are trying to guess or

work out what will happen in the future this is something that is not easy to do

even experts often get their predictions wrong here's an interesting one numbers

when we think of numbers we often think of just general numbers any number think

of a number right now you are thinking of number seven yes

Wow mr. Duncan how did you know I was thinking of number seven you were you

were thinking of number seven then weren't you how did I know that Wow

it's very creepy numbers so when we talk about numbers we might be talking about

our profit or loss we might be talking about how much money we've made or how

much money we need or maybe how much money we might lose so when we talk

about numbers we we mean just the figures all of the figures concerning

our business so give me the numbers tell me what the numbers are what numbers do

you expect before Christmas what numbers do you expect after Christmas so in that

sense we mean how much money will we make how much money will we make if a

business is doing well we can say that it is profitable a company that is

making money that is doing very well it is not losing money it is profitable

and most businesses during the first two or three years hope to become profitable

so when you first start a business you might find that you don't make much

money at all you might find that you lose

money in the first year or maybe two years so quite often a business will not

start making money until it's maybe two or three years old so something that is

profitable something that can give you something back I like it a business that

is profitable something that you go into adventure or a business that you create

that proves profitable I like it I like it a lot in this day and age there are

many people trying to create businesses that in the future will be profitable

especially when we are talking about the environment so there are many people

trying to create new devices new forms of battery new forms of travel and

transport we talk about the market as well so the word market is a general

term a general term for anything that is creating money selling things providing

a service so any area where business is taking place so quite often we think of

the market as a place where things are sold and things are bought and that is

pretty much it really so when we think of the stock market all people are doing

really is buying and selling that's all they are doing they just happen to be

buying things that sometimes cost a lot of money parts of a business so the

market refers to the general situation so maybe a certain part of a type of

business or maybe something that is very specialized a certain market or the

general market so how well the economy is doing so we

the economy is going up and nor money is being created and earned or the market

might go down as it's happening in many parts of the world at the moment so

market is a generic word it can mean anything that is being sold or bored

netra hello network nice to see you here Christmas is around the corner merry

Christmas to you mr. Duncan thank you very much that's very kind of you your

analytics this is something that is very useful if you are in business quite

often nowadays you can have services provided to you by companies and they

will give you information on how well your business is doing analytics so

quite often they will analyze all of the things concerning your business the

amount of items that you are creating or maybe how long it takes to create your

product or how many people are buying your product how many people are not

buying your product maybe they are going somewhere else your analytics so all of

the figures all of the information that tells you how well or how badly your

business is doing even here on YouTube we have analytics we can find out how

well our business is doing Cecilia by mr. Duncan I have a nice afternoon see

you all on Sunday Thank You Cecilia I hope my business chat is not too boring

why is the Christmas hat red asks pachu well red is often used during

Christmastime I suppose nowadays we often think of red referring to maybe

the color of Santa Claus clothes so quite often Santa Claus will wear red

and also maybe white as well so we often think of red and white at Christmas time

back to business oh that's actually a phrase we are

getting back to business profit and loss very simple to explain profit is the

money you make over your expenses so you have to spend money running your company

and anything you make over that is profit the profit is what you get to

keep nice of course there is the opposite loss so maybe in your first

couple of years of doing business you might lose money so profit and loss are

antonyms they are opposites so you make money you lose money you make money over

all of your expenses you lose money you pay to run your business but you don't

make any profit you only make a loss earlier another one if I can get it into

my hand when we are talking about our profit and our loss we will often talk

about the bottom line the bottom line in business is the result the thing that is

at the bottom have you made money or have you lost money so the bottom line

is always the profit and loss hopefully hopefully the bottom line will always be

profit but not always so when we say the bottom line we mean the final result the

final figure has my business done well or has it done badly the bottom line

theorem theorem hi mr. Duncan thank you for all of your

lessons thank you as well hello mr. Duncan thank you for all of

the English lessons Thank You Meg ah Thank You mega mega oak haha thank you

very much that's very nice of you to say that Sally says I'm very happy for this

lesson it's really beneficial for me because Business Administration is what

I'm studying very good business English is a little bit like normal English or

general English however there are many specialist words and those are the words

that I've shown you today so I've shown you quite a few words today quite a few

words I will show you to them show them to you again very quickly so we have

business commerce commercial enterprise

venture mission brand slogan tagline

strapline

branding logo strategy outlook

predictions numbers profitable market

analytics profit and loss bottom line so those are the general words we can use

in business I hope that's been helpful to you of course one of the problems

with being in business is there are other people doing similar things we

call it the free market in many countries you are allowed to create a

business doing anything within reason as long as it's not causing harm or

injuring other people you can create a business however sometimes in business

you can have something I've just dropped on the floor excuse me

you can have opposition so the opposition are the people that are doing

the same thing the thing that is very similar to what you are doing

they are the opposition another company is doing a very similar thing to you the

opposition a good example of opposition might be Coca Cola and Pepsi so they are

opposites of each other because they are both trying to do the same thing so Coca

Cola has Pepsi as as their opposition so the opposition is the

thing that is forcing against you so if you are selling a cold soda and this

company is also selling cold soda you are in opposition the word is opposition

I like that one so when we talk about the free market it is the freedom to

create any business so for example here in the UK we have a free market in the

USA there is a free market there are many different areas of competitiveness

so the person who is against you might be described as your opponent your

opponent the person who is against you is your opponent so if I am Coca Cola

my opponent is Pepsi or Pepsi Co to give them their proper name so your opponent

is the person who is opposite you trying to compete they are your Challenger so a

challenger is a person who is doing something against you maybe they are in

business and their business is very similar to yours

deer deer deer we can describe them as your rival I like that word rival so

your rival is the person who is against you they might not be angry they might

not be willing to fight you however they might be doing the same thing as you

rival so maybe you have a rival company a company that is doing the same thing

or a similar thing to you they are your rival they are

against you because they are trying to do the same thing as you

your rival can also be described as your foe so these are words you can use in

business in business English these are people who are doing the same thing they

are maybe challenging you they are your your foe your foe they are

the people who are doing something and maybe you see them as a threat so the

person who is the foe is also the threat they are a threat they are your foe you

might even use the word enemy but we don't often use the word enemy in

business it's a little bit strong rival is a very common word so quite often we

will talk about a business that is similar to yours as your rival your

rival I suppose also another word we can use is adversary adversary so an

adversary is a person who is against you they are doing things that are adverse

hence the word so an adversary is a person who is working against you

against you we might also use the word competitor so a competitor is a person

who is working against you they are someone who is doing something very

similar this is used a lot in business English so in business English the

person who is doing something similar to your business is the competitor it's a

bit like taking part in a race you are running along the track the people

running against you or your competitors they are the other ones

that you are competing against wow it's a big subject this isn't it I think this

might be one of the biggest subjects I've ever covered rivalry once again

your rival is the person you are competing against so rivalry actually

describes the action of doing that you have rivalry it is describing the fact

that you are competing with someone else you have rivalry there is rivalry taking

place things can be difficult times can be difficult you might have difficulty

selling your products maybe there are many reasons why this might happen

perhaps the market is no longer buoyant it is not floating anymore so maybe

people are not buying a certain product so there might be something that you

sell that suddenly becomes unpopular because people don't want it anymore

maybe people in a certain country have little money so you might describe

things as difficult you are going through a difficult period with your

business your business is having a difficult time so the difficult thing

can relate to anything that is causing problems for your business something

that is difficult a difficult time

Sathya says bullish oh I like that word I

haven't got it on my list if something is bullish it means it is very forceful

very powerful we often talk about companies being very bullish aggressive

so we talk about adverse when things are difficult when

are not going very well for your company we can say that things are adverse

adverse things are not going very well for my business things are going very

badly at the moment turbulent difficult rough imagine being on the ocean and the

the waves are strong and wild but you are trying to get across the ocean

things are very turbulent so when we say turbulent it means things are not going

smoothly they are changing all the time they are very turbulent we are going

through a turbulent period of time at the moment so many businesses are

suffering they are having difficulty they are suffering during this turbulent

time so in some countries the economy is going through a turbulent period some

people say that after bricks it happens here in the UK some people say that the

market here and many businesses will have a turbulent time when brexit

happens which it would appear that it is going to happen an unfavorable moment or

unfavorable business period maybe your trading is going through a difficult

time maybe no one is buying your products maybe people have stopped

buying your goods things are a little unfavorable things are not going very

well for my company they are very unfavorable at the moment Maria is going

you are all starting to drop like flies

five - Maria I know a lot of people are probably going now because they have

other things to do don't worry you can watch this again later

something is challenging you might have a challenging time a challenging period

of time some difficulty that you have to overcome challenging in business it is

possible to have a challenging time things are not always easy when you are

running your own business unstable very similar to turbulent and stable things

are always changing sometimes they go up and sometimes they come down very

unstable you don't really know what's going to happen next

no one knows bumpy something that is bumpy you can describe

the economy as being bumpy so again you don't really know what is going to

happen next things are very uncertain you don't know

what lies ahead in the future and finally I'm sure you're very pleased to

see this secured so if your business is secure it means it is safe so maybe you

will be in business for many years to come because you are having a lot of

success you have a very secure future so if something is secure it means it is

locked in place it is certain your business is secure when we talk about

different types of business we often talk of trade trade so trade is just the

action of buying and selling you trade you exchange one thing for another

you exchange one thing for another you've trade so quite often when we

trade in business we will trade a product or a

service for money I give you the service and you give me the money

trade trade you might want to put some money into a business quite often you

will need someone to give you money to help your business start you need to

invest so to invest is to put money in you put money in you put money into a

business you get other people to put money into your business you want them

to invest so invest is to put in you put in you give your time you give your

money so in business quite often you will invest money and when you do you

will buy stock so when we invest money quite often we will be given stock so

the stock refers to pieces of the company pieces of the company or maybe

money that you have invested in something and of course we are talking

of shares as well so quite often we will hear stocks and shares used together so

the share of a company is something that you have bought a part of you've bought

a part of a company maybe many years ago you bought shares in Apple in which case

you must be very happy now shares parts of a company that are normally sold and

bought there are many different types of business of course retail did you know

that retail is virtually the most common and popular type of business especially

in the UK many people over the past 10 or 15 years

have launched and created their own retail business so when we talk about

retail we talk about shops supermarkets things that are selling items normally

in a shop or quite often online these days because we have big companies like

Amazon many others as well retail retail is probably the largest

area of business certainly in this country so quite often the economy of a

country can can rely heavily on this area of business the retail sector or

retail shops businesses selling things quite often to the general public so

this is a really big area of business there are many people every day setting

up their own retail businesses quite often working from home services another

area of business when we talk about services or the service industry that is

anything that is offering assistance any type of assistance

so services is a very general term it's a type of business that is offering help

or some sort of assistance with a particular thing services finally if you

have to do something that is very complicated you might go to a business

or a company that can help you do that thing and the word we use is logistics

another big area of business nowadays there are many companies that now deal

in logistics and that means doing something very complex something that

needs a lot of people and a lot of people in different places to get one

thing done for example delivering your food to the

supermarket you need lots and lots of people working lots of people packing

lots of people putting the goods into the lorries then you need people driving

the lorries or the tricks so logistics is a very big area of business and it

means getting something complicated or complex done

there are many logistics companies around the world now many that was a big

lesson I have to be honest with you finally one last phrase before I go if

your business is doing badly and then you find out that lots of other

businesses who are doing the same thing as you are also doing badly it might

mean that the bottom has fallen out of the market this is a great phrase that

you might hear use so when people say that the bottom has fallen out of the

market it means that particular thing is no longer required people are not buying

that thing anymore so maybe you are selling a product that

for a short time was very popular many people bought it but then suddenly they

stopped buying it and because of that your business starts to lose money we

can say that the bottom has fallen out of the market so that area that type of

business is no longer wanted or needed the bottom is fallen out of that market

that is it that is it that is it that is it that is all today I hope you've

enjoyed this something a little different because we are going to get

into the festive mood over the next few days as Christmas approaches I will be

back with you on Sun I'm here live on Sunday from 2 p.m. UK

time just before I go of course I have something else to show you I haven't

forgotten don't worry so here is something else that I want to

show you very quickly before I go because a lot of people have asked about

books mr. Duncan can you please show us some books some textbooks so I'm going

to do that right now for you there are many textbooks available there are many

different types of English textbooks so we are talking about business English

textbooks so I'm not going to recommend anything today I'm just going to show

you what is available so these are some some useful books one of the most useful

books as far as I'm concerned is an English dictionary if you are studying

business English then you will need something that refers to words that are

used in business English so here is a good example of one of them you have the

Cambridge business English dictionary published by Cambridge Press so this is

something that you could keep nearby whilst you are studying your business

English either at college or at home so always have a business English

dictionary nearby always have one to hand because you never know it might

come in very useful indeed

also we have another one here English for everyone this is a book published by

DK and it gives you lots of simple very useful ways of expressing English in

business English so business English also refers to specialised areas of

English but also everyday English as well so another useful book that might

come in handy might be very useful so there are many books that you can use

professional English in use refers to lots of different areas of business and

again these are specialist books you can see two examples there on the screen

right now medicine so maybe words and terms that are used

in the medical profession and also you can see law as well so again a very

useful type of book so I'm not recommending these books these are

available they are they are useful and there are of course many other books

available as well

once again from Cambridge press you have intermediate business vocabulary so this

is something that is useful for everyday English and everyday learning most of

these books can be found on Amazon but you might find that there is someone

selling these books in your own country maybe online or maybe you can go into

town and buy one from your local bookshop that sounds like a nice idea

the Oxford business English Dictionary as you know I do like Oxford press

I like their dictionaries and also their textbooks as well and here is another

one Oxford business English Dictionary if you are studying business English I

would always always suggest having a business english dictionary nearby to

refer to so always have an English dictionary

so Cambridge Press do them and so does Oxford as well two very good sources of

English information

and then Oxford also produce a pocket dictionary that you can carry around in

your bag or in your jacket pocket so you never know when you will need to refer

to those English words so maybe having a pocket dictionary nearby could could

prove to be very useful indeed

and finally we have another selection of useful books and these are all referring

to different parts of business so you can see there on your screen you have

accounting customer care Human Resources the automobile industry also aviation

which concerns flying and the people who serve you on the planes are the cabin

crew so again these books contain lots of useful words lots of key words that

are used in those particular fields so I hope they were useful to you and I hope

you will benefit somehow from them

that's it that's definitely it thank you very much for your company today so

there are some useful books I'm often asked to talk about business English and

also to talk about some useful books that they can buy or you can buy to help

you with your business English studies and there they are

so you can find them online but my suggestion here's a suggestion if you

have a local bookshop near where you live and they sell lots of education

textbooks maybe you could go there instead so instead of buying it on the

Internet you could go in person and buy something

personally and also help one of your local businesses at the same time thanks

a lot for your help today I hope it's been useful it's been a long one I am

back on Sunday and we are going to have a little bit of fun on Sunday mr. Steve

will be joining me live as we prepare for the arrival of Christmas which will

be next Wednesday next Wednesday I suppose the big question is will I be

with you live on Wednesday because it will be Christmas Day I'm not sure at

the moment however I will definitely be with you on

Sunday from 2:00 p.m. UK time thank you very much for your company today I hope

it's been interesting Thank You Palmero I have a special portfolio for learning

English about business but I do not use it because it is boring I constantly

read The Economist a very good magazine and in that magazine there is always

useful terms and words connected to business thank you very much thank you

grace thank you Noemi Thank You Erik thank you

also too highly thank you too who else shall I say goodbye to before I

go neo see you later neo thank you Marella

thank you Eric all this if this information by the way

is available later you can watch this livestream all over again if you want

it's okay and later there will be captions as

well just in case you haven't watched them on the live stream

this is mr. Duncan in the birthplace of English saying thanks for joining me

today see you on sunday christmas is just around the corner are you excited I hope so

and of course you know what's coming next yes you do

ta ta for now 8-)