Speak like a Manager: Verbs 1

7,345,524 views ・ 2018-04-03

Learn English with Rebecca


Please double-click on the English subtitles below to play the video.

00:00
Hi.
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I'm Rebecca from engVid.
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Today I'm especially excited to welcome you to a new series that I've created called:
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"How to Speak like a Manager".
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In this series you will learn how to take general English and upgrade it to business
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English.
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Okay?
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And we'll be doing that by looking at different verbs that you can use, adjectives, nouns,
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and so on.
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Okay?
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But today in this lesson we will be focusing on eight verbs.
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But you might be asking: "Only eight verbs and I can become a manager?"
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Well, yes.
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"Why?"
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Because I'm going to show you how these eight verbs, to start with, can actually be used
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in hundreds of ways, in different collocations or combinations of words, so therefore you'll
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be able to use them in all kinds of situations.
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Definitely in professional situations, but also in social situations or personal situations.
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Okay?
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So, let's start right now.
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Okay.
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So let's suppose what you want to say in general English or regular English is something like
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this: "I need to find out what's wrong."
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Okay?
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Now, on this side is all the regular English or the general English.
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Okay?
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And on this side we're going to express the same idea, but in higher English, in more
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advanced business English or more professional English.
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And you're going to help me because I didn't write the word in yet.
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You're going to help me because perhaps you already know some of these words, but even
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if you know them you might not realize how many different ways we can actually use those
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same words, and that's what I want you to be able to do.
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Okay?
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So suppose your idea in your mind is that: "I need to find out what's wrong."
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So how can we say that in more professional English?
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"I need to", the verb starts with "i": "I need to _______ the problem.
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I need to identify the problem."
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Okay?
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So, our first word today is "identify".
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Say it after me: "identify the problem".
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Good.
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Now, suppose the idea you're trying to convey is: "I need to fix the problem."
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Okay?
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"Fix" is a very ordinary word, so what better word could we use here?
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"I need to _______ the issue or the issues.
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I need to", you might know this word.
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"I need to resolve", okay?
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So, "resolve" is just like "solve", but usually we say: "Solve the problem", but we might
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say: "Resolve the issue".
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And "resolve" is an even higher, more advanced word.
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And the higher vocabulary that you use, the more professional you will sound.
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Okay?
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And that's what our goal is.
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Right?
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Okay, next: "I need to give people confidence."
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So what's a good word or verb for that?
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"To give somebody confidence" is to, something starts with "m": "I need to _______ my employees.
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I need to..."
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Do you know this word?
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I'm sure you've heard it.
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"Motivate".
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Okay?
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Say it after me: "Motivate" or "motivate".
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You can say the "t"; sometimes it's easier and clearer for people to understand you when
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you say the "t".
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So let's say the "t" now: "Motivate.
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I need to motivate my employees" or: "I need to motivate my employees."
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Okay?
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Instead of saying: "I need to give people confidence", because you see that all the
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verbs here are very ordinary, everyday verbs, and those are higher-level verbs.
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Next: "I need to give clients my attention."
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Again, we have a very weak verb here, so how can you say that: "I need to give my attention
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to my clients or give clients my attention"?
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The word...
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The verb starts with "f": "I need to _______ on our clients."
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What's the verb?
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Do you know it?
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"I need to focus", okay?
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Say it after me: "Focus".
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Be careful how you pronounce this word because otherwise it can sound improper.
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All right?
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"I need to focus on our clients."
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Sounds a lot better than saying: "I need to give my attention to my clients."
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Okay?
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"I need to focus".
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Next: "I need to spend as little as possible".
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"Spend as little" means spend as little money.
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So what's one word that captures that idea, to spend as little as possible?
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It starts with "m": "I need to _______ our expenses or our costs."
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Do you know what it is?
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Okay?
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So the word is "minimize".
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Okay?
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I've written it twice because this is the American way with a "z" or a "z", and this
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is the British spelling with a "s"; both are correct.
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So: "I need to minimize our expenses."
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When you minimize something, you reduce it to as much as possible.
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Okay?
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"Minimize".
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And, again, we're going to see so many different ways in which we can use this verb and all
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of these verbs.
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Okay?
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Not just the way I've done it here with "resolve the issues".
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We're going to see lots of other things you can resolve or lots of other things you can
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minimize.
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Okay.
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Next: "I need to make as much money as possible."
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Don't we all?
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Okay.
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So, what's a good verb for that?
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Again, something that starts with "m": "I need to _______ our earnings".
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"Earnings" means the money that you make.
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So what's the verb?
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It's very similar to "minimize"...
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It's actually the opposite of "minimize", it is...
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Yeah, I can hear some of you.
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"Maximize", good.
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Okay?
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Again, I'm going to write it with the "z" or the "z", but you can also write it with
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an "s" and it's correct.
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What you need to do regarding that British and American spelling is stay consistent.
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If you're using American spelling, then use American spelling; if you're using British
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spelling, use British.
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Okay?
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Try to stay consistent.
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Next: "I need to get more work."
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We're not making enough money.
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We need more work.
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So instead of saying: "Get more work", we can say: "_______ more business".
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What's that really good verb here?
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It starts with "g": "generate".
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Okay?
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"Generate more business" means to make, create...
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Create more business.
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Okay?
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Instead of just saying: "Get more work", which sounds very ordinary: "We need to generate
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more business.
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We need to create more business."
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Okay?
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And the last one: "I need to use the new ideas."
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So, instead of saying "use", there is a verb that starts with "i" which means to put something
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into practice, to use it: "I need to _______ the strategies" or "I need to _______ the
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recommendations."
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Do you know that word?
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Okay.
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"Implement".
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Okay?
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"To implement an idea" means to put it into practice.
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So let's say you have an idea.
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Okay?
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That's great, we all have good ideas, but what are you going to do with that idea?
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You want to use it, you want to put it into practice, you want to implement it.
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But not only can you implement ideas, you can implement lots of other things which we're
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going to talk about as we continue the lesson, but here we're talking about implementing
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a strategy, which is a plan.
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So, repeat after me now, just get used to saying these things out loud.
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The more you say them, the more comfortable you will be saying them, and the more likely
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you are to actually use them at work, or in a job interview, or something...
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Or in your emails, your professional emails.
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Okay?
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Just get comfortable with them.
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Are you ready?
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"Identify the problem", "resolve the issues", "motivate my employees", "focus on our clients",
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"minimize our expenses", "maximize our earnings", "generate more business", and "implement the
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strategies".
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Good.
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Okay?
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Now I'm going to show you how to take these eight words and use them in so many other
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ways.
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I'll be right back.
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All right, so let's start with our first four words.
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Okay?
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"Identify", "resolve", "motivate", and "generate".
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All right?
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So let's look at how many different ways we can use these words, and these are just a
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few of them.
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Okay?
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I've actually created for you a resource which has more than 100 words which you can use
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in combination with just these eight verbs.
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Okay?
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So afterwards I'll tell you where you can download that from, from our website.
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Okay?
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But now let's look at some of the possibilities, how we can use these words.
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So, the first word: "identify", so again: What does "identify" mean?
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It means to find who or what.
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Okay?
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For example: If you want to start a new business, you need to also identify the risks of starting
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a new business.
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What is "the risk"?
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The danger.
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Okay?
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The possible problems, the risks.
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Or if you want to hire someone, you need to identify or find, you need to identify the
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right person for the job.
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Right?
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Good.
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That's part of a manager's role, to recruit good people.
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All right.
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Now, what I want to show you on this side is that you can not only use these verbs in
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business and professional situations, but also in all kinds of other situations in your
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life.
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For example: You and your spouse might sit down and discuss the fact that we need to
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identify the reasons why Johnny's not doing well in school, and how we can help him.
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Okay?
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"We need to identify the ways in which we can save money."
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Okay?
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So you see that we can use it in everyday life as well, but we're using higher-level
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vocabulary.
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Okay.
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Now: "resolve".
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Again, "resolve" is like solve.
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Okay?
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So: "We need to resolve the situation", "We need to resolve a crisis".
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What's "a crisis"?
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It's a very serious situation.
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Okay?
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Very bad, emergency kind of situation is a crisis.
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All right?
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"We need to resolve the disagreements between our children because they keep fighting."
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Or: "We need to resolve the tension between these two neighbours."
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Okay?
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"Tension" is like stress.
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Okay?
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Next word: "motivate".
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Right?
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"We need to motivate our staff", "We need to motivate the team to do well."
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All right?
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"We need to motivate our kids".
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"Kids" is like slang for children.
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"Motivate our kids to do their homework", "I need to motivate my spouse to find another
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job".
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"Spouse", what does this word mean?
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Husband or wife.
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Okay?
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And now the word "generate".
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Okay?
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So what is "generate"?
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To create more of something.
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So: "To generate more sales", of course that's usually the objective and the goal of most
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companies, or to generate more revenue.
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"Revenue" is just a business word for basically more money.
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Okay?
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All right.
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Or: "You need to generate more interest in a particular subject."
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Let's say your child is not interested in math or in some other subject, or geography,
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and you want to generate...
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You want to be able to help him to generate more interest in that subject or generate
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more enthusiasm for helping you in the house.
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Okay?
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Things like that.
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Now, as I said, we can use all kinds of subjects-okay?-for...
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In our sentence.
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We can say: "We need to".
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You can talk about your company, we can say: "The company needs to..."
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You could talk about your government, you can say: "The government needs to", whatever.
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Or: "My children need to", "My neighbours need to", "My brother needs to", "My friend
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needs to", "I need to".
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Okay?
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All right.
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And not only "need to" before all these verbs; you can say: "I need to identify the risks",
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"I should resolve this situation", "I must motivate the staff", or "I have to generate
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more sales".
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Okay?
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So you see that you can use all kinds of verbs here as well.
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Okay?
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Now, when I come back we'll look at the other four verbs that we learned.
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Now let's focus on our next four words.
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Okay?
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And they are: "focus", "minimize", "maximize", and "implement".
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All right?
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Let's look at how we can use these words.
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You can focus on your priorities.
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What are "priorities"?
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The things that are most important, the things you should really be paying attention to are
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your priorities.
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Okay?
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Let's say you have five things to do in a day, but the first thing is the most important
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thing, that's your most important priority, so you should focus on that priority.
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Okay?
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Or you can focus on your goals, your objectives, your dreams, your visions, your ambitions,
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and so on.
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Okay?
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Again, we can use these words in any sphere of life, also your academic life.
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You can...
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Perhaps you need to focus on your studies, you need to focus on improving your grades.
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Okay?
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Or improving your health.
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Okay?
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You can also add a word in there, like I did just now: "Focus on improving my health",
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"Focus on increasing my grades", okay?
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Things like that.
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Next: "minimize".
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Again, "minimize" means to reduce to the lowest level, so: "We need to minimize costs".
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"Costs" are like expenses.
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"We need to minimize the time that's wasted by many people in this department."
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Okay?
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"We need to minimize the noise-all right?-that's sometimes in this neighbourhood."
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And: "We need to minimize the amount of money we are spending on coffee."
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Okay?
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Apparently I forgot to write that.
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Okay, never mind.
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All right.
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"Maximize".
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So, "maximize" means to make as high as possible.
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This was to make as low as possible; "maximize" is to make as high as possible.
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So: "We need to maximize our profit."
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Okay?
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"Profit" is the money that you earn after you have paid everything and everyone.
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Okay?
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"Need to maximize efficiency".
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"Efficiency" is productivity, how...
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How well you work in terms of time, in terms of all your resources.
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"Maximize efficiency".
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Okay?
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As a student or as a parent, you want your children or you want yourself to...
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You want to be able to maximize your grades.
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You want to maximize your investments.
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If you put money into a particular stock or share, you want to make sure that the investment
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is maximized.
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Okay?
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Now, here you see that I am using a lot of other business vocabulary and generally more
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advanced vocabulary, so you have a chance as you learn these eight verbs to also learn
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a lot of these collocations and combinations with other nouns.
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And in case you're not familiar with what those mean, then that's an opportunity to
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go even further with this lesson.
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Okay?
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All right.
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The last verb: "implement".
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So, "to implement something" means to actually put it into practice, not just talk about
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it, but to actually do it.
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So: "We need to implement the changes", "We need to implement the new policies that the
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department or that the company has come up with", "We need to implement the safety rules",
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or "We need to implement the consultant's suggestions or recommendations", or anything
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like that.
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Okay?
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Now, again, on that resource which I've created, you will see hundreds of examples of how you
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can use just these eight words.
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And in future lessons you'll see more verbs and more examples, so this is a really quick
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shortcut.
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Okay?
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This is a vocabulary hack, actually, for you.
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And a hack is a shortcut, a way for you to expand your vocabulary more quickly and more
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easily.
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All right?
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So, what I suggest that you do now is a few things.
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So, first go to our website at www.engvid.com, and there you can do a quiz on these eight
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words-okay?-to make sure that you really know the meaning, understand how to use them and
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so on.
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Okay?
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Next, you can...
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While you're at the website you can also download for free the resource that I've created on
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how to use these eight words with many other word combinations.
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All right?
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Then if you really want to start implementing the recommendations that I've made to you,
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then write a sentence, write one sentence, write two, write three - choose one word and
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write a sentence in the comments section of our engVid website, or on our Facebook, or
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somewhere-okay?-or on YouTube.
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So, write a comment using one, or two, or three of these words.
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Okay?
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Try to really make those words your own.
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And you could write...
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You could say, like: "I need to maximize my income."
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Okay?
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Or: "Our department should minimize costs."
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Or: "The president must..."
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I don't know, you decide what the president must do.
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Okay?
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So, there's so many different kinds of examples you could write.
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Write about something that's relevant to you, and that will help you to remember these words
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and understand these words properly.
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Okay?
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And last of all, subscribe to my YouTube channel because that way you can continue to get the
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other lessons in this series, and lots of other lessons which I've created which are
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really, like, shortcuts and hacks for you to learn English more effectively and efficiently.
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Okay?
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Thanks really...
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Thanks very much for watching, and all the best with your English.
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Bye for now.
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Original video on YouTube.com
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