ONE HOUR ENGLISH LESSON - Improve Your READING In English

Welcome to this one hour.

English lesson today you're going to learn.

English with the News.

We're going to read two different news articles together so you can learn a lot of advanced

vocabulary, complex grammar, and.

Correct pronunciation.

Let's get started.

Let me read the title.

For you.

Most Metaverse users don't even make it a month.

WSJ reports.

Now we're talking.

About the Metaverse.

The Metaverse.

And you might recognize.

This avatar, this cartoon.

This looks like Mark Zuckerberg, doesn't it?

The founder of Facebook.

Well, Mark Zuckerberg created.

The Metaverse, which is a virtual.

Universe, I have never used Metaverse.

Have you?

But that's what we're talking.

About in this article.

So Metaverse is the name.

Of the virtual reality world that.

Mark Zuckerberg has created and WS.

J I'll just point out that this stands.

For the Wall Street Journal.

Wall Street Journal.

Since it's the most common, most popular newspaper in the world, we.

Use an acronym.

An acronym is when you take.

A word.

And you shorten it by just.

Using each first letter.

Of that word.

So you already know and hopefully use.

Some common acronyms, for example FYI.

What does this stand for?

For your information, so we take.

FYI, another one.

What does this stand for?

As soon as possible, so it's important to understand how to use.

Acronyms.

Inside the horizon.

Now let's continue with our.

Worlds platform Meta is struggling to keep users engaged.

With glitchy.

Features and Empty Worlds Meta.

Is the company.

That owns Facebook.

And the company?

That owns Metaverse.

Remember Metaverse?

Is the virtual?

Real virtual reality world created.

By Mark Zuckerberg and Mark Zuckerberg created the company Meta and Horizon World's platform.

I'm assuming this is the platform.

Where the Metaverse is hosted, Let's look at.

This glitchy this.

Is a great adjective to add to your vocabulary.

Especially when we're talking about.

Technology now glitchy.

This is an adjective.

And we use.

This when something doesn't work properly, so something doesn't work.

Properly.

Or you could say.

It doesn't work.

As.

It should.

So let's say you.

Have an app that is.

Supposed to organize?

Your photos for you, but the.

App doesn't organize them properly.

It doesn't put.

The correct dates together it.

Doesn't put the correct.

Users together whenever you.

Go on the app you.

It and then it shuts down and it.

Causes your whole.

Phone to freeze and restart.

It's not working properly.

It's not working as it.

Should then you could.

Say this app.

This app.

Is glitchy.

Glitchy so as an adjective.

Here you could say.

Something and then you.

Use the.

To be and then you use our adjective glitchy.

Now of course.

You need to conjugate your.

So you could say these features are.

Glitchy and you would conjugate.

Your verb.

Notice the pronunciation.

Glitchy, glitchy, glitchy a great.

Adjective specific for technology.

Let's continue on.

With a $400.00 price.

Tag to access the platform.

Via the Quest 2 headset.

The Metaverse isn't yet accessible to the casual.

User those who do.

Get a chance to try the tech experience baffling branded content Persistent bugs.

And empty.

Worlds with no user interactions all.

We have another great adjective here.

Baffling.

Baffling again.

This is an adjective, and we know.

It's an adjective because it's describing our noun.

They experience content.

What type of content?

Baffling content in this case, we actually.

Have two adjectives because branded is functioning as an adjective.

Branded simply.

Means that you see the.

Company's brand when you're on the app, so you're on the app.

And you might see the meta logo the.

Logo or.

On the bottom it says Metaverse powered by Metaverse and.

Maybe you see?

That brand.

A lot.

So that's branded content now baffling.

This is.

Another word for confusing, confusing.

It's a great great.

Adjective to have confusing now you could also again.

Use it with the.

Verb to be.

And say I am baffled.

By the content.

So here this is.

In the passive form, and it's in the passive form because the subject is receiving the

action I'm.

Baffled.

If it were the active form, you could say the.

Content baffles me.

The content baffles me.

So.

Here we're using it as a.

To.

Baffle to.

Baffle and then we commonly.

Used to baffle someone.

And remember it's the same as confused, so the content.

Confuses me.

I'm confused by the content.

Now we also as.

You saw can use it.

As an adjective and you can say.

The.

Is confuse.

Oh, is.

Baffling, baffling.

So notice our different forms adjective and then we have it as an active.

Verb and our passive verb, of course in the.

Passive form, you need the.

Verb to be so you could say she is baffled by the content.

And if it were?

In the past.

You could say she was.

Baffled by the content, so definitely add.

This word to your.

Vocabulary and get comfortable with the different ways you can use it.

Persistent this is.

A great adjective as well.

When something is persistent, it means it lasts.

A long time.

It lasts longer than you want or longer than you expect.

So they're saying the bugs.

In a technology world.

And technology vocabulary bugs are problems.

So again you can say there.

Are a lot of.

Bugs with the software there.

Are a lot of problems.

With the software we.

Generally use this specifically with technology vocabulary so persistent bugs this means.

Bugs that last a.

Long time.

Longer than expected?

Needed or.

Wanted so persistent bugs.

That's a great adjective as.

Well, let's start.

Our next paragraph Even employees appear not to enjoy the platform saying.

There is a quality problem.

Last month, in response to user complaints, Meta put the.

Horizon Platform into Lockdown Pausing the.

Rollout of new features while it works.

To improve the user experience.

Of existing elements in the.

Virtual reality world, The Wall Street Journal reported.

So remember, here we have our acronym, which was.

WSJ.

You just take the.

1st letter from.

Each word the Wall Street.

Journal the WSJ.

Report it now.

Everyone.

Knows what lockdown is because of course.

We all experience that, so you know when you put.

The platform into lockdown.

You're basically freezing it.

You're not allowing.

Anything new to happen, you're keeping it in a static state.

This is.

A great expression here.

The roll out of the roll out of this.

Means the introduction of new features, so introduction.

So for example, we could say the company.

Is rolling out new.

Features this month.

Our phrasal verb roll.

Out.

This simply means introduce the company.

Introducing new features now because.

This is our verb you can conjugate.

This in different subjects, of course, or in different conjugations in different time

references.

So.

Right now we have this in the present continuous because it's taking.

Place right now, this month or in the near future, depending on the context.

But if it's already.

Completed you could say.

The company rolled out new features.

Now what do I need to?

Do with this this month.

Last month, last month because it's in the past simple so I can't use this month if I.

View this month as a future action the company.

Rolled out new features.

Last month.

Technically I could say.

This month if for example right now.

It is the 15th.

For example.

But the.

Features were.

Introduced on the 5th.

Now that is in the past, but it's still this month, this month, so you.

Can say this month.

With a.

Past simple, as long as you're talking about a time period that is complete, that's in

the past.

All right, so roll out.

That's a great business vocabulary.

We generally use this with companies.

But you could.

Use it for example.

With the.

You could say the government plans to roll.

Out its new tax credit.

Next year, for example.

So I want to.

Show you our phrasal verb.

In a different sentence.

Here it's in the infinitive plan.

To roll out its new tax credit, we need it's.

Without the.

Apostrophe because it's possessive.

If you have it.

With the apostrophe, it's it.

Is.

Which is grammatically incorrect.

It's.

New.

Tax credit next year?

So again, this simply means introduce.

Let's continue on internal statistics.

WSGA reported Indicate.

That only 9% of.

Built by users are ever visited by at least 50 people.

While most never receive any visits at all.

Indicate is a more formal.

Way of saying said.

Internal statistics said that so indicate that.

Now here we have it.

In the present simple form.

Of.

Course you could put it.

In the past.

Indicated because it's a verb.

So instead of saying, said.

You can use indicate.

That's a more formal word.

Another more formal choice that's great for your academic or business vocabulary could

be State Internal statistics state.

That indicate that state that.

Those are both more.

Formal ways of simply saying, say, only 9% of.

Worlds built by users are ever visited.

By at.

Least 50 people, so here.

At least this is.

Taking our number and saying.

50 is.

The minimum.

At least.

50 there.

Could be more than 50, but there isn't.

Less than 50, so you might say we need to finish at.

50% of the project today.

So you're.

This means a minimum of 50%.

It's great.

If you finish 55%, sixty percent, 70%, or even 100%.

That's okay, but if you.

Finish 40%.

That's not okay, because you need at.

50% A minimum of 50%.

Let's continue on internal documents.

Show meta has fallen far.

Of its goals for regular.

Monthly users.

The company initially had set a goal of.

500,000 monthly users by the end of 2022.

But has.

Changed that figure to two.

180,000 the.

Document shows the documents show the platform has less than.

200,000 current users.

All right, so notice our numbers.

I know sometimes students.

Have difficulty with numbers.

Your best thing to do is go into a.

Numbers based article.

Something with.

A lot of statistics.

And just practice those numbers 500 and then.

3 zeros.

Represent 1500 thousand.

Now we don't add an S.

To the number.

Because the S is here.

The plural is on users, so I.

Do not say 500 thousands.

Thousands.

With an S at the end.

I don't say that.

You say 500,000.

Users so our.

Is on users 200.

80,000 now you do not need to say and you do not need to.

Say 280,000 No.

200.

80.

1000 and again, no S.

2.

100,000 again Rs.

Is here.

Let's look at.

This to fall short.

To fall short.

This is a great expression we.

Set a big goal but.

We fell.

Short now notice here in the.

Article, they say set.

A goal.

So with goal, the verb you.

Use is set.

We don't really say I made a goal I made.

A goal to reach.

500,000 users.

The.

Best choice for the verb is I set a goal.

I set.

A goal, So we set a big.

But we fell short.

What does this mean?

This means you did not reach your goal, so when you fall short, you don't.

Achieve your objective to.

Fall short to fall short.

You.

Don't reach.

Your objective, whatever your objective is, it could be to.

Get a specific mark on the IELTS.

Or it could be.

To get a promotion next.

Year or to?

Read a certain number of.

Books this month.

But if you don't reach your objective.

You can say no, I fell.

Short now notice.

Here they have an adverb.

Far they fell far short.

So this is just saying how short did you fall?

How?

Far away, were you?

From accomplishing the goal so.

Let's say the goal is here and they were.

Way way, way back.

There, you could say they fell far.

But maybe if they were.

Close right here.

You wouldn't use the word far because they were somewhat close, so for this one I would

say you don't need to.

Use it.

It isn't that commonly.

Used, but the expression is.

To fall.

Short.

And notice.

Here.

What verb is it conjugated with?

Meta has fallen short.

Has fallen short.

It's the present perfect.

So we have I.

Fell short.

That's in the past.

And this is the past simple.

I've fallen short.

That's in the present.

Continue.

Present.

Let's continue on.

Most users generally.

Don't return to the app after the first month.

While more than half of Quest 2 headsets.

Are out of use within 6.

WSJ reported so here within six months.

This is saying six months.

Or less or less so it could be.

55.

.543 but not seven or more, or even not 6.5.

Or more so six months or less.

So your.

Boss might say we need to roll out.

The new feature within two.

So it could be 1 1/2.

One week.

Three days, but it can't be 2 1/2.

Weeks, so it can be less than.

Two weeks, but it cannot be more than if you say within.

In light of the low user retention, feature glitches and high cost of access, Insider

previously reported, some investors have raised questions about Meta's.

15 Billion Investment in Reality Labs.

The business segment responsible for the Metaverse.

This is a great expression here in light of and then you have something.

Now when we use.

This it means you're considering the something, so the something.

Here is the.

Low user.

Retention it's another way of saying because of that's how you can think of it in the most

simplest context.

Because of the low user retention.

When we consider, when we acknowledge because of it's a more formal way.

And it's a great expression to have to your more formal vocabulary, your business vocabulary,

or your academic vocabulary.

You can say in.

Light of the weather, we cancelled our trip and you probably recognize this.

This.

You probably recognize this more with.

Because, because of the weather, we cancelled our trip.

Now this is a more everyday context, so.

I would likely use because of.

In light of sounds, a little.

Too formal.

So what I would do is probably.

Change this to a more professional context and say in light of the recession we postponed.

The rollout.

So the rollout is the introduction of the new features.

Currently, it's unclear where the Metaverse fits in the investment framework.

WSJ reported Dare Abbas Sancho.

Lead product manager for Horizon and the Metaverse platform wrote in a memo.

We are overdue for a reassessment of how we invest.

And allocate resources.

Let's look at this.

Are.

Overdue.

The sentence structure is to be overdue for and then something.

This means that the something.

Is taking longer than you.

Expected.

The something should have happened sooner, so they're saying if they're overdue for a

reassessment it means we should have reassessed earlier.

Reassessing is taking too.

Long so you might.

Say our company is overdue for a new marketing proposal.

So this marketing proposal should have.

Been introduced or rolled out?

Sooner it's taking too long.

So that's another great business expression now.

You can use this in a more everyday.

Context because you might say.

The my assignment is overdue which?

Means that your assignment is late.

That's.

Basically what it means to be.

Late.

It means that you should have submitted that assignment sooner.

You should have submitted it.

Sooner.

It's late my assignment.

Is overdue.

This paper is overdue.

It's late, you should have.

Submitted it sooner.

So a very useful expression.

So that's.

The End of our article Now you know a.

Little bit more about Mark Zuckerberg's Metaverse.

And.

Are you going to use?

The Metaverse, have you used?

The Metaverse.

You can share that in the comments below and I hope you enjoyed.

This article.

Amazing.

Job with that article now.

We're going to move.

On to the next article.

Feel free to take a pause.

Get a cup of tea if.

You like and let's.

Continue on Our headline Twitter traffic is tanking as Metas Threads hits 100 million

users.

Let's talk about this word.

Here tanking to tank is a verb, and it's when something suddenly.

Fails or becomes less successful or lower.

In.

So here they're saying.

Twitter traffic, so traffic is the number of.

Users who visit a website that's referred to as traffic, so Twitter.

Traffic is tanking, so it's suddenly less successful.

So you can imagine on.

Saturday the traffic was here, but then Sunday it's down.

Here the traffic tanked.

So here as an example, I said the economy is tanking.

Less successful, lower.

In value and then specific.

For value you could say the price.

Of something that has value.

The price of gold.

Over the.

Weekend and again went from.

Here to here.

Twitter traffic is tanking as Meta's Threats hits 100 million.

Users here the verb.

Hit is referring to when.

A.

A goal or target is reached A goal or target.

Is reached and that is.

Usually a a.

Prominent.

Or important goal or target?

Goal or target is reached.

So of course.

100 million users, that's a significant, important target and they reached it so that you can

say they hit.

Their target.

They hit their goal, so I'll write that for you.

Meta hit their target.

So if you got the score you wanted on your IELTS, for example, you could say I hit my

target, I hit my goal.

Now don't worry about writing.

All these notes down because I created a free lesson PDF so you can look in the description

for the link to download.

The free PDF.

Let's continue.

Have you signed up?

User traffic on Twitter has slowed since the launch of Meta's text based platform threads.

For the platform.

For this new platform threads I have not.

Used the platform.

I haven't logged in.

I don't even know what.

It looks like I guess.

It looks similar to Twitter I'm imagining, so let me know in the comments.

Have you used?

The platform.

And notice.

My question is in the present perfect.

The platform have.

Have you?

You used threads.

Threads is the.

Name of the platform.

And my question.

Is in the present perfect because you can answer yes.

But.

If you answer no, it's an incomplete time reference, so you can change your answer and

you can say yes I have or no I haven't, so let me know in the comments.

Which has already.

Surpassed 100 million signups.

Here surpassed.

This means exceeded or gone beyond.

So this is 100 million signups?

And threads has surpassed that, so maybe they're at 110 million sign ups, for example.

So to exceed or go.

Beyond, exceed or go beyond and maybe.

You have a goal that you.

Maybe your goal was to get a specific score on a?

My else exam.

Or to get a specific.

Promotion, but you exceeded that.

You went beyond that.

You did.

Better than that, you can say I surpassed my goal.

I surpassed my goal which is very nice you.

Could also say I.

Exceeded my goal.

I surpassed.

I exceeded my goal.

Or target, so remember when you.

Hit your target, you get the number or result you wanted.

And then when you.

Surpass or exceed.

You do better than you do more.

Than that target 100 million sign ups notice.

Here, do you notice something?

Odd perhaps, on the word sign.

Up.

You're probably very familiar.

With this for.

Example I signed up.

For J Forest English lessons.

Lessons.

So I signed up.

I signed up for J Forest English lessons, I hope.

You did here this is a.

I signed up.

For and, you can sign up.

Something I signed up.

For something.

You can also sign up to.

To receive J Forest English lessons, for example.

But this?

Is not a verb, it's.

A noun and it's.

Referring to sign ups as a thing.

So the sign ups are the number.

Of people who created.

An account.

They would be referred to as the.

Sign ups is another way of simply saying the.

I believe in the title they used users.

Yeah, here users.

So the.

People who sign up.

They are the users.

And here they're referring them to as a noun.

Sign ups, sign ups, the number of people who signed up, I'll just write that.

For you.

100 million sign ups since.

Its debut last week?

Look at this word.

And listen to my pronunciation.

Debut.

Debut.

Doesn't really sound like English pronunciation.

This is I.

Believe a word we borrow.

From the.

French judging by the pronunciation debut debut.

One's debut is when someone or something is.

Public for the first.

Time, so when it appears in public for the first time, so I'll write that for you here

when someone performs or prevent presents.

Something in this case.

Meta presented their new platform.

Threads to the public.

For the first time.

Since its.

So that's a debut and it's a noun, A.

Debut the first time it was made.

Publicly available last week Threads.

Launched in the US on Wednesday and is being touted by meta executives.

As a more positive public.

Square for communities.

Let's take a look at touted but.

I want you to notice.

The sentence structure.

Because we have be, the verb BE touted.

As okay.

So that's our expression here.

To be touted as something and listen to the pronunciation touted, outed, touted to be

touted as something.

This is simply when many people say that something is something.

So, for example, Tesla is touted as the.

World's best electric?

Car so.

Many people say that Tesla is the.

World's Best Electric car?

It's a very simple definition.

So here when they say.

That threads launched in the US on Wednesday and is being touted by Meta.

Meta is the company that.

Created threads, so obviously.

They're going to say something positively about the platform.

Meta is.

Touting threads as a more.

Positive Public Square for.

Communities that.

Never really embraced Twitter, so the.

Company.

The executives at Meta are saying this.

Not necessarily.

That everybody is but they.

Are saying that that's how they want you to think about their new platform.

It's a public square for communities that never really embraced Twitter.

When you embrace something, it means.

You you accept it.

And you use.

It So let me write that for you to embrace something, you accept it, accept and use something.

So for.

Example we need to embrace technology, we need to embrace.

ChatGPT, We need to.

Accept that it's.

Here in our lives and also.

Use it to.

Our benefits but meta is saying that their.

Software their new.

Service, called Threads, is for people who never embrace Twitter.

People who?

Never accepted and.

Twitter.

So far.

Users seem to be on board when you're on.

Board and notice it's to be.

On board when you're on.

Board with.

It means you.

Basically agree with something.

So perhaps your company proposed a new policy, but then said we need to get our.

Employees on.

Board right now our employees are not on.

Which means they don't agree.

With it and if they don't?

Agree with it.

They're.

Probably not going to do what the company wants them to do.

So so far, users.

Seem to be on board.

On board with the newly.

Launched threads by meta, so that means so far.

Users seem to agree.

With it.

They like it.

They like the.

Concept they like the platform they're on board threads reached 100 million sign.

Ups over the.

Now this again is.

Our noun and it represents.

Users 100 million users.

Because remember, sign offs simply represents.

People who?

Have signed up, said another.

Way you could say.

100 million people signed up for threads and that would be using the verb.

Sign up, but this means users because it's the noun.

Threads reached.

100 million sign ups.

Over.

The weekend, that's mostly organic demand and we haven't even turned on many pay promotions

yet, Many promotions yet.

When you turn something on, this is, I'm sure you know.

A pretty basic phrasal verb.

But it means to activate, to activate it.

So turn on.

The microwave needs to activate the microwave A.

Very basic phrasal verb, so here.

They haven't.

Even turned on many promotions.

Yet means they haven't activated and notice.

Here we have the.

Present Perfect Haven't turned on many promotions yet.

This is something.

I see with students.

They use the word.

Yet in A.

A positive.

Reply for the present perfect, but you can't do that for the present perfect.

You can say.

Have you used threads yet?

Have you used threads?

Yet.

So you can use that for a question and then for an answer.

No, I haven't.

Used threads yet, so you can use it in a negative reply but in a.

Positive reply.

You can't use it.

You would simply say yes, I've.

Used threads or yes I have.

Or you can say yes I have and you can end it there.

You don't have to repeat.

The verb and the object just yes I have.

Or you can also say no, I haven't, no I haven't.

So let me write that.

No, I haven't used threads yet, but you can't use yet in a positive reply.

But you can use it in a question and a negative reply.

So here it is.

We haven't even turned on many promotions yet, so it's in the negative we haven't.

Yet can't believe it's only been 5 days.

Meta CEO Mark Zuckerberg said in a post Monday.

Now.

Notice how they said said in a post.

This definitely looks like something you would say in a post or in a text.

Message because it's short form.

What's missing here is the subject.

I can't believe it's only been 5 days.

In text messages, in direct messages, Iams, posts, tweets is very common to exclude the

subject and just.

Start with your verb.

Can't believe it's only been five days.

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Let's continue.

Twitter appears to have taken a hit.

Our expression is to take a hit and this means to be negatively affected.

So, for example, his popularity took.

A hit took a hit.

Our verb is take and then this is in the past simple.

And then you just include a hit.

You don't modify this.

You just modify your.

Verb take.

So his popularity was negatively affected.

Why?

Well, after the scandal that that's the reason why the scandal.

So there was a scandal and his.

Popularity took a hit.

You could also.

Say the price of gold took a hit.

The price of gold was negatively.

Affected, so you could do that as well and then.

If it took a hit, well then.

What is the results remember?

Our other.

It tanked, so it suddenly went down the.

Price of gold took a hit.

It was negatively.

So if something is negatively affected when it's the price, it means the price went down.

So you could also say the price of gold tanked.

The price of gold took a hit.

They essentially say the same thing.

Matthew Prince, CEO of Cloud.

Fair CEO is a job title, it sounds.

For Chief Executive Officer, it's an abbreviation chief Executive.

Officer is the highest ranking position in a company.

CEO of Cloud Fair shared a screenshot to Twitter.

Sunday, showing that traffic on the platform was tanking.

So again, we could say traffic on the platform was.

Taking a hit because here.

My verb is in the well.

It's in the past continuous because they're talking about a day.

In the past, and they're talking about an action that continued over a period of time,

traffic on the platform was taking a hit and essentially it's the same thing negatively.

Affected, the traffic was going down, according to Similar Web, a data company that specializes

in web analytics.

Notice here you specialize in something I see.

A lot of mistakes with this.

This is a common thing you might have on your resume, your CV.

I specialize in teaching English to adults.

I specialize in and then I have my.

Gerund Verb because in is a preposition.

I specialize in teaching English to adults.

I specialize in the English language.

So here I have a noun and here I have a verb and my verb is in the gerund you need in specialize

in something or doing something.

So this company, Similar Web specializes and of course we have our ES in the present.

Simple.

To conjugate with.

Our verb similar.

Web which is 1/3 person singular it the company it specializes in web analytics, analytics

web traffic to.

Twitter was down 5.

Percent for the 1st 2:00.

Full days.

Threads was generally available compared with the previous week.

OK, so Twitter traffic is up here.

And remember at this.

Point Threads had not debuted.

Threads hadn't debuted yet.

Remember our debut When something Becomes.

Public for the first time.

I just used it as a verb.

Threads.

Hadn't debuted yet.

It hadn't become publicly known yet.

So at this point, Twitter traffic is here.

But then what?

Happens threads debuts, becomes.

Available to the public and Twitter traffic takes a hit.

Why?

Because those users from Twitter are going on to threads to see what this new platform

is all.

About SO threads traffic.

Is going up and.

Twitter traffic is tanking.

Is taking a hit.

The app still has lots.

Of room to grow.

OK, so threads is.

An app.

The app still has lots of.

Room to grow having not yet launched in Europe, so Threads is not available.

In Europe, so you can let me know in the comments.

As well, is threads available where you live?

It sounds like from this article it's definitely available in the US, but I'm not sure where.

Else it's available so you can let me know in the comments.

Apparently it's not available in Europe yet, but maybe that has changed since this lesson

has been posted.

If threads is able to retain.

Its user base.

When you retain something, it's another way of saying keep it.

To keep because these users are now on thread, but maybe they're only on thread because.

It's new.

They want to see what the platform is, but it doesn't mean they're going to stay on the

platform.

So if they stay on the platform, it means you keep.

Those users, you retain those.

It could solidify its position as a.

Real competitor.

When you solidify your position, it means you make your position solid.

Permanent.

Because solidify means to become solid, so to in this sense, if a position is solid,

it's, it's permanent.

So right now threads it might have.

All this popularity simply because it's.

New Maybe in one month it won't be that popular anymore.

But if it can solidify its position as a real competitor for Twitter, which reported nearly

238,000,000 monetizable daily.

Active users monetize simply means.

That you're able to make a profit.

From those users to monetize.

So let's say you have.

A.

A A piece of art.

You're an artist and you you painted something or you created something, but how are you

going to monetize?

That how are you going to earn money from that, maybe?

You love creating art, but you don't have a strategy.

For monetizing it you don't have.

A strategy for earning money from it, so you might think.

How can I monetize this this interest of mine?

What can I do?

So Twitter has 200, 38 million daily active.

Users, and they're the platform is able to monetize those users and remember.

Threads surpassed What?

Was it 100?

So threads surpassed 100 million.

Users so Twitter still has more than twice as much, but this platform has only been available

for five days and.

Twitter has existed for years and years and years, so that is.

Quite impressive in its last quarterly earnings report.

OK, so 1/4 in terms of a company, 1/4 represents 3 months.

OK.

That's for a business.

Because there are 12 months in a calendar year and then you divide.

12 by 4 and you get three months.

So the first quarter is January, February, March.

The second quarter is April, May, June and there are four quarters in the year, so is

last quarterly earnings report.

So let me just.

Write that so a period of three months and there are.

Four quarters in a year and they're referred to as Q1.

Q2Q3Q four and this is done for reporting purposes to analyze the performance of a company

to see if a company hit.

Its targets exceeded its targets or is tanking, or took a hit as public company last summer,

Twitter owner Elon Musk.

Appears to have already shown some concern about threats.

When you appear to have done something.

The word appear sounds like maybe he has, maybe he hasn't.

So it it's not 100% certain, so for example it appears it appears that I I've missed my

bus.

It appears that I've missed my bus.

So why would I?

Why wouldn't I know if I miss my bus or if I haven't missed my bus?

Because when you add it appears there's an element of doubt.

I think I have, but maybe I haven't.

So there's some doubt.

Well, maybe.

Because I was 2 minutes late.

To get to the bus stop and now 3 minutes later there is no.

So either the bus is 5 minutes.

Late or because I was 2 minutes late I missed my bus.

So at this point I can say.

It appears that I've missed my bus, but I don't know 100.

Percent for sure.

So this is when something.

Is likely likely but not 100% certain.

Appears to have already shown some concern about threads, as his longtime lawyer Alex

Spiro wrote a letter to Meta.

Accusing the company of unlawful misappropriation.

Of trade secrets, misappropriation.

This is more.

Of a legal terminology, so you won't use it in your.

Everyday speech.

But for the purpose of this article, or if you read a lot of legal information, misappropriation

is the act of stealing something that you've been trusted to take care of and then you

then use.

Whatever you stole for yourself.

So let's say you work for a company and you learned.

All of the sales strategies for that company.

But then you quit the company and then you started selling the same product.

But you used all of that information you gained when you were an employee.

That's technically illegal.

Because that's misappropriation.

So that is what Elon Musk is accusing Mark Zuckerberg of doing.

Musk and Zuckerberg were also taking shots.

At one another when you take a shot at someone, Notice the expression here.

So.

Take is a verb.

This is what you conjugate a shot at someone.

Now here it's taking shots at.

One another.

So instead of.

A shot.

They simply use the plural, taking shots at someone.

So a shot or shots and then simply mean to insult someone.

The shot is an insult, so by having it as a plural, it means.

They were insulting each other more than one time.

And insult is when you say something negative or critical about someone.

So let's.

Say you wrote in the comment.

Of the video.

Jennifer, this video is stupid.

This video is boring you.

Are a terrible teacher.

You just took a shot at me.

Why?

Why did you take a shot at me?

So because you insulted me, right?

And so that's what it means.

They were taking shots at one another.

So Musk was saying something insulting, mean, rude about Mark Zuckerberg.

And then the same thing he was also saying mean things or rude things about Elon Musk.

And this was happening over the weekend as Zuckerberg marked Musk's.

Tweet style.

So this is the shot that.

Zuckerberg The insult that Zuckerberg was taking at Elon Musk.

Oh, your tweet style.

Is really dumb.

I don't know exactly what he said, but it has to be something mean, basically and.

Musk called Zuckerberg a derogatory name.

Here, derogatory simply means critical.

Or insulting.

So saying something critical or insulting, Critical, Insulting.

So.

It is the same thing as taking a shot at someone.

Because that's what you do.

You call people derogatory name, so if you.

Said Jennifer.

Is the worst teacher.

She's a boring teacher.

Well then.

You were being derogatory to me, so that's what it means.

Now I know those were just examples.

I know you're not going to leave those comments.

I know you wouldn't take a shot at me, would you?

Hopefully.

Not hopefully.

You like this video?

That's my.

That's my.

Main objective is for you.

To like these videos, to love them and to leave something positive, not to take a shot

at them.

And that's the end.

Of our article.

So what I'll do now is I'll read the article from start to finish and this time you can

focus on my pronunciation.

Twitter traffic is tanking as Metas Threads hits 100 million.

Users user traffic on Twitter has slowed since the launch of Metas tech Space platform.

Threads, which has already surpassed 100 million sign ups since it debuted last week.

Threats launched in the US on Wednesday and is being touted by Meta executives as a more.

Positive Public Square for communities that never really embraced.

Twitter.

So far, users seem to be on.

Board threats reach 100 million sign ups over the weekend.

That's mostly organic demand, and we haven't even turned on many promotions yet.

I can't believe it's only been five days, Meta CEO.

Mark Zuckerberg said in a post Monday.

Twitter appears to have taken a hit.

EO of Cloud Fair shared a screenshot to Twitter Sunday showing that traffic on the platform

was tanking, according to Similar Web, a data company that.

Matthew Prince.

Specializes in web, analytics, web.

Traffic to Twitter was down 5% for the first.

Two full days threads was generally available.

Compared with the previous week, the app still has lots of room to grow, having not yet launched

in Europe.

If Threads is able to retain its user base, it could solidify its position as a.

Real competitor for Twitter, which reported nearly 238,000,000 monetizable daily active

users in his last quarterly earnings report as public company last summer.

Twitter.

Owner Elon Musk.

Appears to have already shown some concern about trends as his longtime lawyer Alex.

Spero wrote a letter to Meta accusing the company of unlawful misappropriation.

Of trade secrets.

Musk and Zuckerberg were also taking shots at one another over the weekend as Zuckerberg

mocked Musk's tweet style and Musk called.

Zuckerberg, A derogatory name.

Amazing job with this lesson.

If you're up for it, I have another lesson.

Right here that I know you're going to love and make sure you get your free speaking guide

where I share 6 tips on how to speak English fluently and confidently.

You can get it from my.

Website right here and when?

You're ready.

Get started with your next.

Lesson.