Assure vs Ensure vs Insure - English In A Minute

57,966 views ・ 2020-12-21

BBC Learning English


Please double-click on the English subtitles below to play the video.

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Hi everyone! Today's English In A Minute
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is all about the words 'assure', 'ensure' and 'insure'.
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They're often confused because 
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they sound very similar.
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'To assure' means 'to remove any doubt'.
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It's followed by an object pronoun, for example:
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'My friend assured me that 
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he would come to the party.'
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'To ensure' means 'to make sure 
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that something happens'.
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This verb is not followed by an 
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object pronoun, for example:
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'I called the bakery to ensure the 
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cake would be ready for the party.'
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'To insure' means 'to protect something
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with an insurance policy', for example:
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'I insured my car against theft.'
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