Read A Business News Article With Me! (Advanced English Reading Practice To Become Fluent!)

Welcome back to JForrest English, I'm Jennifer, and today we're going to read a news.

Article together so you can.

Learn advanced English in Context to help you get to that.

Fluent level Where you can truly consider yourself a.

Fluent English.

Speaker, let's get started first.

I'll read the.

Headline meta surges as ads bounce back.

There are two things I want to teach you in this short.

First, let's talk.

About.

Surges.

This is.

A verb.

It's conjugated in the present.

Simple with meta.

Meta is the.

Company that mark.

Zuckerberg.

Owns the company that owns Facebook, Instagram.

WhatsApp, among others.

Now as a.

Company it would.

Be conjugated.

As a subject as it.

And that's why you see.

This as.

On the verb.

In the present.

Simple it.

Surges.

Meta surges.

As ads bounce back, now the verb.

To surge what does?

This mean?

To surge this is a.

Sudden and great increase.

So when it.

Says Meta Surges.

Is talking.

About its profitability.

The money that the company earns.

So meta surges, there's a.

Sudden and great increase so.

Sudden it happened.

In a short period of time.

And then?

Obviously great.

In the quantity.

Meta surges.

As ads.

Ads.

This is.

The short form.

For the word.

Advertisements.

Native speakers, Almost.

Always use the.

Short form ads, which stands for advertisements, bounce back.

This is a very useful phrasal verb.

To bounce back this.

To start to be successful.

Again after.

A difficult.

Now we use this.

In different contexts.

In this case, it's used in a business context, so you.

Can imagine that.

Meta.

Was.

Successful but then.

There was a difficult.

So for a.

Business, that's when there are.

The money they earn falls so their.

Profit was here.

Then it fell to some lower point.

But then the company bounced.

Which means their profit increased to.

The same.

Level or greater.

Bounce back.

So we use it with businesses we also use.

This with health.

So if someone is.

We can say.

Oh, I hope.

You bounce back soon, which means.

Recover.

Recover.

Soon, so.

You can use it in this business context.

Or.

You can also.

Use it.

In a health context.

Don't worry about.

Writing this down because I've.

Created a free.

Lesson PDF that.

Summarizes everything.

You're learning right now, so.

You can look in the description.

For the link to download the free lesson PDF.

Let's continue as I.

Predicted before.

Earnings came out.

Prediction is when you.

You make.

A A gas.

Or a.

Statement about a.

Future situation based on the facts you know now.

So this.

Person is making a prediction, a guess.

About the future.

About Meta's earnings.

You can refer to that as earnings my earnings.

Earnings means financial, the money that the company.

So this right here is.

A noun.

This is a noun now of.

Course we have.

Earned as a.

So Meta earned a lot of money to use a very simple sentence.

So you.

Could say.

Meta's earnings to use the noun phone form.

Meta's earnings were very high.

Or Meta's earnings surged.

To use the verb.

That you now know.

As I.

Predicted before.

Earnings came out, Meta not only had its second straight.

Quarter of positive.

Revenue growth.

But it.

Also exceeded expectations.

OK, before we continue.

Let's talk about this word here.

Quarter, quarter.

Because as you can see, we have it.

Here quarter Q4Q2.

So you'll see this a.

Lot in this article and any.

Business related financial.

Related article.

Or news.

Story You will see this.

So the calendar.

Year is 12 years.

So you can.

Divide that into.

Quarters.

And you will.

Have 4:00.

Quarters in each.

Quarter there are.

Three months.

So we have.

Which is quarter?

One quarter one or?

The first quarter.

And this is.

January, February, March.

Now I won't repeat.

This but this repeats for Q2Q3Q.

Four and it's.

Just a period of.

Three months, so that.

Is how a.

Business divides the calendar.

To measure their performance and analyze their earnings and.

This is the short form it represents.

Quarter one now notice.

Here when.

You say the.

Longer form.

First quarter.

You have.

To use the article the the first quarter because first.

Is an ordinal number and we.

Always use articles with.

Ordinal numbers.

So I'll make a star here.

Don't forget the this is required grammatically.

So now let's.

Go back.

Meta not only had its second straight.

Quarter A.

Positive revenue growth.

So what does this mean?

It's second straight quarter.

When you have.

When you're talking about quantity, it means continuous.

So I could say I have.

Worked for 10.

Days straight.

I have worked for 10 days straight means that I've worked.

For eight days.

Continuously, so I have not taken a.

In 10 days, so you can say I've worked, I've worked.

10 days straight and again here straight this means.

Continuous.

You can also.

Put the word.

I've worked for 10 straight days.

And it means exactly the same thing.

There's just a.

Little bit of flexibility.

In placement, and again that means 10 days in a.

Row which?

Means continuous 10 continuous days.

So second quarter?

Straight, so that means.

Q1 and Q2.

Or Q2?

And Q3.

Or.

Q3 and Q4.

Of positive.

Revenue growth.

So the revenue is the money that they earn, and revenue is the money that they earn before

they pay expenses.

OK.

So revenue is the money that comes in but.

Before they.

Pay expenses.

But it also.

Exceeded expectations.

So an expectation this is.

A prediction.

Of how?

Well, you.

You'll do so.

Maybe Meta expected to earn $100 million because it's a massive company, $100 million.

That was their.

But if they exceeded it?

It means they earned.

More than.

They expected so they.

Earned 110 or $200 million.

But it also.

Exceeded expectations with its.

First quarter of double digit growth.

Since Q4.

2021.

This is saying in Q.

2021.

Which remember?

Is the.

Last three months.

Of the year, so October.

November, December, that's Q4, October, November, December in.

20/21 it had.

Double digit growth, so.

Single.

Digit growth would be.

1 to 9% growth is single digit growth.

Because there's only one.

Digit.

So what is double digit growth?

I'm sure this.

Is pretty easy for you.

10 to 90.

9% is.

Double digit growth is obviously possible to have triple digit growth or quadruple digit

growth.

Possible.

It would be great, I'm sure, if you're a business.

So this.

Is double digit growth.

So it's saying in Q 4/20/21 it had?

Double digit growth.

And now?

It has also had double digit growth, but the period.

Between these two.

Times it didn't have double.

Digit growth let's.

Here's my quick take on metas.

Q2.

So let's take a look at this someone's take.

On something.

This is a.

Very useful expression.

The expression is ones.

Take.

On something and.

This means.

One's opinion?

About a.

Situation or idea?

So your take?

Is your opinion.

Or your idea?

So for example.

It's very common to.

Ask someone what's your take on that?

You might share an idea.

Oh, we should go on vacation to Germany this year.

What's your take on that?

You're asking them, well, what do you think about?

The idea I just shared with you what's?

Your opinion, What's your take on and then that being?

Whatever, I just.

Said, of course you can actually provide.

What you just?

Said instead of saying that for example.

What's your take on the threads?

Versus Twitter debate.

Because this article is about.

Meta, Meta just.

Created this new.

Social media platform.

Called threads which is a direct.

Competitor to Twitter?

So I.

Asking you what's your opinion on?

Facebook meta now competing against.

Twitter What's your.

Take on that.

What's your take on?

Threads versus Twitter, so feel free if you have a.

Take on that feel.

Free to share your take.

In the comments below, Okay, let's continue.

With two straight quarters a positive.

Revenue growth.

And the first quarter?

Of double.

Digit Revenue growth since late 2021.

This is very repetitive of what we just.

Learned so you can review the explanation.

I won't explain it again.

Meta's.

Year of efficiency.

Is.

Off to a.

Strong start.

This is a great.

Expression as well.

But notice when you're.

Learning new expressions you have to learn.

The entire grammatical structure.

So here the.

Expression is.

To be our verb.

To be, of course, our.

Verb to be needs to be conjugated.

In this case, the verb to be is.

Being conjugated with Meta's.

Of efficiency which as a subject, what?

Subject Would that be?

Well, it's it.

And I know.

It's it because my verb is?

To be as is.

And that's the conjugation with it.

It is.

Off to a.

Strong start.

So here the.

Expression is to be off to a.

X start and.

Then in this.

Expression X equals an adjective.

It can be.

A positive or a negative?

Adjective.

And this just describes the performance.

Of the beginning of something.

So.

Let's say you're.

In a new.

You're learning how to.

Play guitar.

You might say I'm off.

To a.

Great start, great start.

I already know three songs.

So you're.

Describing the performance.

Of the beginning.

And in this case it's the.

Beginning of learning.

Guitar.

It can be the.

Beginning of anything?

Our vacation is.

Off to a rough start.

A rough.

Start would be negative our vacation.

Is off to a rough.

Because.

Our flight was delayed for.

Five hours.

And then they.

Lost our.

So that's.

The start of your.

And it's not.

Going very well.

So you can say off to a.

Rough start.

Let me write this for you.

Here it is.

Our vacation is off to A.

Rough start.

And and then.

You can explain why.

Our flight was delayed, they lost our bags, our hotel was terrible.

You can explain all the reasons why, hopefully.

That is not the real situation.

Obviously you want to be.

Off to a great.

Amazing.

Start Wonderful start, Remember.

You can choose.

Any adjective you want.

To replace X.

So metas.

Year of efficiency.

Is off to a.

Strong start.

If the company can continue.

This momentum.

Into the next.

Two quarters, that being Q2 and Q3 or Q3 and Q4?

It will exit 2023.

In a much better position than.

It entered.

The year.

And that's.

How it's.

Bouncing back, remember it was.

Here.

But then it went down.

But now?

It's back.

It bounced back.

Let's continue.

There's a lot.

Of.

Feel good.

About when it comes to Meta right now.

Oh, sorry, there's a lot.

To feel good about.

I was thinking that doesn't sound right.

There's a lot to.

Feel good.

About when it.

Comes to meta right now, so if you.

Good about something it.

That there's positive.

And obviously.

Because they are.

Very well, because they're off.

To a strong.

Start There's a lot to feel good.

About when it.

Comes to meta right now.

It has been able.

To maintain decent.

Decent this is.

An adjective that.

Means good.

But not amazing.

So if I say the food is decent at a restaurant.

You know it's.

Good, but.

It's not amazing.

So if you ask me, oh.

How was?

How was the movie?

How was the?

How was the?

Hotel and I say.

Decent.

Good.

But not necessarily.

Good, but not great.

Decent, Good, but not great.

To maintain decent.

Growth in monthly.

And daily active.

Users across.

Both Facebook and.

Its family of apps.

And it has seen strong.

Performance from advantage.

It's AI driven suite of AD automation tools.

Remember AD?

Is short for.

Advertisement Native speakers almost always shorten this word.

Advertisement Automation.

Tools as well as good momentum for.

Advertiser demand on.

Reels while.

It's competitor Snap.

I've never heard of Snap.

Have you heard of Snap?

I haven't.

If you have, share in the comments.

Clearly a competitor to Meta.

While his competitor.

Snap has yet to emerge from its own advertising slump.

Notice I said ad is.

Short for advertisement.

But here we have.

Advertiser Who is the?

Person advertising.

And then advertising.

Is.

The verb.

But for advertisement.

This.

Is the one we shorten.

Us.

Emerge from its.

Own advertising slump?

A slump this is when.

There's a.

Decline, so slump.

Visualize going down and it goes down in terms of.

Price Sales.

Or.

Volume in this case.

It's advertising slump.

It's most likely.

The volume, the number.

Of people who?

Want to advertise on this platform on Snap?

Mehta has been.

Able to successfully.

Turn around.

Its business this.

Is a great phrasal verb as well.

When you turn something around, it means you take a situation from negative.

To positive.

I wrote that definition here.

Now this could be a great one to combine with the expression off.

To a adjective.

Start.

Especially when it's negative.

Because this expression is when you take something from.

Negative to positive.

So remember the example I gave?

Our vacation was.

Off to a rough start.

And remember, you have your.

Verb to be that.

You have to conjugate.

In this.

Case is conjugated.

With the subject.

Our vacation it.

And the time reference.

Is the past.

Start not good.

So this is the past.

Simple.

Our vacation was off to A.

So a negative situation, but we turned it around.

So we took.

Our vacation from negative to positive.

And of course you can provide more information on why it was negative and how you turned

it around.

So how you got it from negative to positive, so.

Excellent expression.

That you can combine with the other one you learned.

Let's continue.

Meta still faces.

Several challenges, however.

It gets nearly.

All of its revenue from advertising.

And we estimate that its share of the.

Worldwide digital ad market advertisement market will fall to.

Percent this year.

From his 2021.

Of 22 point.

7% Okay, its.

Peak of 22.7 when you describe.

Something as its peak.

We'll just think of a.

Mountain and the.

Of a mountain.

Is the peak.

And the the.

Of the mountain is the highest point.

So when you say the prices.

At X number then that means that's the highest the prices are expected to go.

And then after that they they might fall.

So here the.

Market will fall to 20.1 so.

At this time in 2021.

The market was at 22.7 by.

Saying it's the peak is saying this was the.

Highest point.

And they don't.

Expect it to go higher.

This was the peak.

So from this you have no place to go.

Shut down because you're at the top of the mountain.

So just visualize the top of the mountain when you think of peak, so the highest.

It's facing significant competition from TIK.

T.O.K and Amazon and While Meta.

May be talking.

Less about the Metaverse these days.

It is still determined to make.

The Metaverse a reality.

And the massive?

Losses in ITS.

Reality Labs Division.

So I guess this is the.

Name of the group.

Within the company that works on the Metaverse, the Reality Labs division, they work on Metaverse

are adding up.

So the losses the.

Obviously, financial losses, they're adding up.

So adding up.

This is a phrasal verb that means accumulating, Accumulating.

So you might you had this loss here, this loss, this loss, this loss.

And then if you add them up, you have a total amount that is obviously a.

Lot bigger.

Than the individual.

Amounts.

The company also faces incredibly tough competition in.

Generative A I I'm not too sure what Generative A I is, I'm sure.

There are students watching this.

Who?

Do know a lot of probably people.

In the software development engineer world, so feel free let.

Me know what generative a I.

Is artificial intelligence.

That's a I.

But I don't know what generative A I is.

Including from Open AI.

And Google 4.

These things will.

Weigh on meta in the second-half of the year, so remember the first half of the year would

be.

And the second.

Half of the year would be Q3Q4.

Let's.

Take a look on way on when something these things the things the article previously.

Mentioned when something.

Weighs on someone.

Meta is a company.

So someone or something.

A company.

It simply means that whatever those.

Things are.

Are making you worried.

Or unhappy, so to weigh I.

Just imagine something.

Physically is.

Weighing on you.

It's bringing you down in terms of your emotions.

For example, my upcoming IELTS exam is.

Weighing on me is another way of saying is.

Making me worried.

Making me unhappy because you have.

A lot of nervousness around that exam, Hopefully not.

Just an example.

But that is something you could say and I know a lot of.

Students have.

Told me that.

These things will weigh.

On meta in the second-half of the year, and remember that second-half is Q.

Three and Q4 combined.

But thanks to the momentum.

Of a better than expected Q2.

It will be.

In a stronger position to face.

Those challenges, so there.

The company expects to have.

Challenges in Q3 and Q4 because of this.

Competition from other companies and how the?

Losses of the Metaverse are now adding up.

But.

Because it has such a great Q2 it was.

Off to a.

Strong start.

It won't be as severe, the consequences of these losses.

And the competition won't be as severe.

So that's why it's in a better.

Stronger position to face those challenges.

And that's the end.

Of our article.

So what I'll do now is I'll go.

To the.

Top and I'll read the.

Article from start to finish.

And this time you can focus.

On my pronunciation.

Metasurges as ads.

Bounce back.

As I predicted.

Before earnings came out meta not only.

Had its second straight quarter of.

Positive revenue growth, but it.

Also exceeded expectations with its first quarter of double.

Digit growth since.

Q 4/20/21 Here's my quick.

Take on Meta's Q2.

1 with two straight quarters a.

Positive revenue growth.

And the first quarter of double digit?

Revenue growth since late?

2021, Meta's Year of Efficiency is.

Off to a.

Strong start.

If the company can continue this momentum into the next two quarters.

It will exit 2023.

In a much better position than it entered the year 2.

There's a lot of feel good about when it comes to meta.

Right now it has been able to maintain decent growth in monthly and daily active users across

both.

Facebook and its.

Family of apps.

And it has seen.

Strong performance from Advantage.

It's a I driven suite of AD.

Automation tools.

As well as good momentum for.

Advertiser demand on reels while its competitor.

Snap has yet to emerge from its own advertising slump.

Meta has been able to.

Successfully turn around its business 3.

Meta still faces several.

Challenges, however.

It gets nearly.

All of its revenue from advertising and we estimate that its share of the worldwide digital

ad.

Market will fall to.

20 point.

This year from its 2021 peak of 22.

It's facing significant competition from TikTok.

And Amazon and while Meta may be.

Talking less.

About the Metaverse, these days it is still.

Determined to make.

The Metaverse A reality.

And the massive losses in its.

Reality Labs division are adding up the.

Company also faces incredibly tough competition in Generative A I.

Including from open.

A I and Google for.

These things will weigh on Meta in the second-half of the year.

But thanks to the momentum.

Of a better than expected Q2.

It will be in a.

Stronger position to.

Those challenges.

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