Degrees Of Comparison and Superlative Examples in English - Superlative adjectives

Alright let's take a look at this first question.  Here their question is; do you think this  

is grammatically correct? “Our creamiest, now  creamier.” “This was an advertisement of the  

coffee brand which aired on television. Is this an  exception to the rules of degrees of comparison?  

I thought the right order would be  cream, creamier, and creamiest.”  

So, this is a great question and thank you so much  Laica for your question. So, let's take a look  

so here. You're right that the normal way we  compare things is we have our base adjective.  

So here, creamy, creamier, and creamiest right.  So, we have our comparative adjective and our  

superlative adjective creamy. So, I’ll put a  “C” here comparative, “S” for superlative. So,  

the coffee company saying our creamiest, now  creamier is correct. That is grammatically correct  

and let's take a look at why. This means that  the coffee is creamier than their creamiest  

product so far. Well maybe that sounds a little  confusing. So, let's say I like to make coffee  

and I have made many coffees, and I have my coffee  I have made it is the creamiest I have made.  

But then, maybe tomorrow I find a way to make it  even creamier. So, this means that it is just the  

most so far, so our creamiest. Let's underline  our creamiest. Maybe let's say until now,  

and then they made a change, now even creamier.  So, we use the superlative form to talk about,  

yes, the most of something, but it can be  the most of something until a certain point  

in time. We can say something is “er” than the  first thing. So, we can say, so if we have our  

comparative and superlative, we can say something  is more something than a superlative. Let's take a  

look at a few more examples, “he is smarter than  your smartest friend.” Okay so, here my friends,  

I’m thinking about my friends. Where'd my  mouse go? There we are. Your smartest friend  

here, we're using the superlative because it's  your smartest friend in your friend group right,  

so the superlative doesn't mean everyone and  everything in the world. It can just mean for  

that situation. So, your smartest friend,  but “he” is smarter. So, this person over  

here is smarter than your smartest friend.  So yes, we can say something is more than a  

superlative. A superlative can be about a previous  or past time, or just about one group of things.  

“This is the most delicious pizza I have had, but  I think that pasta is more delicious. Right so,  

the group is pizza, but I think something else is  even more delicious. Right so, here's another one,  

“it is hotter than the hottest chili pepper  I have had.” So here we're looking at  

something that happened in the past maybe in 2010,  or let's say even more recent let's say in 2020.  

“I had the hottest chili pepper I have  ever had.” And then in let's say today,  

I have a new chili pepper that's even  hotter. I can say, “it's hotter than the  

hottest chili pepper I have had,” at some time  before. Right, it's even more than that. So,  

the superlative has now changed, now  this pepper is the hottest pepper right.