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Digital fashion is real, and it exists
in so many virtual universes,
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ranging from basic social networks
to fully developed virtual worlds
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known as the metaverse.
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Because of my gaming
experience, I kept thinking:
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“How and why could people
wear digital garments?”
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This is when I started experimenting
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with what today we know as digital fashion.
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With Carolina Herrera, we
collaborated on a runway dress
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and developed an app where you can
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wear the dress on your phone
using augmented reality.
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And with Jean Paul Gaultier,
we collaborated on
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a piece that was part of
their couture collection.
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Fashion brands are selling
authenticated digital fashion items
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that are usually sold out as
soon as they are released.
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Balenciaga has collaborated with Fortnite,
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and Gucci bag was sold inside Roblox
for more than its worth in real life.
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Fortnite itself has sold more than
two billion worth of skins
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and game extras for in-game
character dressing.
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