Please double-click on the English subtitles below to play the video.
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What's your purpose?
What's your cause?
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What's your belief?
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Every single person,
every single organization
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on the planet
knows what they do,
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100 percent.
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Some know
how they do it,
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but very, very few people
or organizations
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know why they do
what they do.
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Well as a result,
the way we think,
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the way we act,
the way we communicate
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is from the outside in,
it's obvious.
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We go from the clearest thing
to the fuzziest thing.
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But the inspired leaders
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and the inspired
organizations --
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regardless of their size,
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regardless of their industry --
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all think, act and
communicate
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from the inside out.
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And if you talk about
what you believe,
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you will attract those
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who believe what
you believe.
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And it's those who
start with "why"
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that have the ability
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to inspire those
around them
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or find others who
inspire them.
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