The Business of Teaching - 1 - Why Teach? & Market Intelligence - Online Teaching Business

either andrew battered the

either andrew battered the world's number one English

world's number one English

world's number one English fluency guide and the co-founder

fluency guide and the co-founder

fluency guide and the co-founder of English anyone dot com and I

of English anyone dot com and I

of English anyone dot com and I wanted to make a new video

wanted to make a new video

wanted to make a new video series I'm always trying

series I'm always trying

series I'm always trying different in new things but this

different in new things but this

different in new things but this one is not specifically for

one is not specifically for

one is not specifically for English learners this is for

English learners this is for

English learners this is for anyone who's also interested in

anyone who's also interested in

anyone who's also interested in doing what I do and that's

doing what I do and that's

doing what I do and that's helping people learn in educate

helping people learn in educate

helping people learn in educate people in whatever that field

people in whatever that field

people in whatever that field happens to be now I'm going to

happens to be now I'm going to

happens to be now I'm going to talk in this series will be kind

talk in this series will be kind

talk in this series will be kind of dependent on what people are

of dependent on what people are

of dependent on what people are interested in maybe specific

interested in maybe specific

interested in maybe specific questions they have come back to

questions they have come back to

questions they have come back to talking about business English

talking about business English

talking about business English and talking about that and

and talking about that and

and talking about that and people are kind of talking about

people are kind of talking about

people are kind of talking about information marketing and how

information marketing and how

information marketing and how you can help educate people by

you can help educate people by

you can help educate people by creating good content but I

creating good content but I

creating good content but I wanted to do something a little

wanted to do something a little

wanted to do something a little bit different just talking about

bit different just talking about

bit different just talking about why education is such an

why education is such an

why education is such an important thing and it's a great

important thing and it's a great

important thing and it's a great thing for business it doesn't

thing for business it doesn't

thing for business it doesn't really matter what you do as all

really matter what you do as all

really matter what you do as all explained in this video but this

explained in this video but this

explained in this video but this series how often I produced this

series how often I produced this

series how often I produced this will really depend on what

will really depend on what

will really depend on what people are interested in so if

people are interested in so if

people are interested in so if people really like the series

people really like the series

people really like the series lot and really you know learning

lot and really you know learning

lot and really you know learning some new things especially

some new things especially

some new things especially English learners if you're

English learners if you're

English learners if you're watching this will be a few

watching this will be a few

watching this will be a few business terms other things like

business terms other things like

business terms other things like that will be related to business

that will be related to business

that will be related to business but this isn't necessarily a

but this isn't necessarily a

but this isn't necessarily a business English course this is

business English course this is

business English course this is more the business of teaching

more the business of teaching

more the business of teaching and how you can do what I do or

and how you can do what I do or

and how you can do what I do or learn more about the importance

learn more about the importance

learn more about the importance of vacation and why it's it's

of vacation and why it's it's

of vacation and why it's it's such a great thing for the world

such a great thing for the world

such a great thing for the world we live in now so just to talk

we live in now so just to talk

we live in now so just to talk about that let's just say we're

about that let's just say we're

about that let's just say we're gonna take an example of

gonna take an example of

gonna take an example of something like a laundromat now

something like a laundromat now

something like a laundromat now this is a regular native English

this is a regular native English

this is a regular native English word if you're not familiar a

word if you're not familiar a

word if you're not familiar a laundromat is like a coin

laundromat is like a coin

laundromat is like a coin laundry place so if you don't do

laundry place so if you don't do

laundry place so if you don't do your laundry at home with

your laundry at home with

your laundry at home with washing machine or at at the

washing machine or at at the

washing machine or at at the river where you wash your

river where you wash your

river where you wash your clothes you can take it to a

clothes you can take it to a

clothes you can take it to a place will be able either washer

place will be able either washer

place will be able either washer clothes for you or you can use a

clothes for you or you can use a

clothes for you or you can use a washing machine you put coins in

washing machine you put coins in

washing machine you put coins in washington that way now there's

washington that way now there's

washington that way now there's the basic business in that local

the basic business in that local

the basic business in that local area so let's say I own a

area so let's say I own a

area so let's say I own a laundromat and I have this local

laundromat and I have this local

laundromat and I have this local business now I can only

business now I can only

business now I can only realistically help a certain

realistically help a certain

realistically help a certain number of people in that area so

number of people in that area so

number of people in that area so I've only got a certain amount

I've only got a certain amount

I've only got a certain amount of hours in the day only got a

of hours in the day only got a

of hours in the day only got a certain number of washing

certain number of washing

certain number of washing machines and so even if you know

machines and so even if you know

machines and so even if you know my

my

my laundromat was full every day

laundromat was full every day

laundromat was full every day for the whole day in every

for the whole day in every

for the whole day in every washing machine was being used

washing machine was being used

washing machine was being used there's a specific limit that I

there's a specific limit that I

there's a specific limit that I can make money or help people or

can make money or help people or

can make money or help people or whatever it is I want to do so

whatever it is I want to do so

whatever it is I want to do so with the specific laundrymat

with the specific laundrymat

with the specific laundrymat example there's a guinea

example there's a guinea

example there's a guinea specific limit the amount of

specific limit the amount of

specific limit the amount of money I can make versus the

money I can make versus the

money I can make versus the amount of time I use so even if

amount of time I use so even if

amount of time I use so even if it's not something I'm

it's not something I'm

it's not something I'm physically doing maybe I'm not

physically doing maybe I'm not

physically doing maybe I'm not washing the clothes they're

washing the clothes they're

washing the clothes they're actually no specific limits to

actually no specific limits to

actually no specific limits to that numbers of washing machines

that numbers of washing machines

that numbers of washing machines hours in the day etc

hours in the day etc

hours in the day etc repeating myself because this is

repeating myself because this is

repeating myself because this is such an important thing to

such an important thing to

such an important thing to remember now what's interesting

remember now what's interesting

remember now what's interesting in this is kind of a background

in this is kind of a background

in this is kind of a background about this as well but the

about this as well but the

about this as well but the reason I do what I do is because

reason I do what I do is because

reason I do what I do is because there's no limit to the amount

there's no limit to the amount

there's no limit to the amount of people I can help I guess

of people I can help I guess

of people I can help I guess maybe you know if you think

maybe you know if you think

maybe you know if you think about billions of people in the

about billions of people in the

about billions of people in the world there is a actual limited

world there is a actual limited

world there is a actual limited number of people but you know I

number of people but you know I

number of people but you know I don't really worry about that

don't really worry about that

don't really worry about that I'm really talking about the

I'm really talking about the

I'm really talking about the bigger difference between what

bigger difference between what

bigger difference between what you have in a local area the

you have in a local area the

you have in a local area the number of people they could

number of people they could

number of people they could physically comer that you could

physically comer that you could

physically comer that you could physically help and then there's

physically help and then there's

physically help and then there's the whole other area which is

the whole other area which is

the whole other area which is the entire world and what's

the entire world and what's

the entire world and what's really interesting nowadays is

really interesting nowadays is

really interesting nowadays is that the people that could be

that the people that could be

that the people that could be your audience so maybe you teach

your audience so maybe you teach

your audience so maybe you teach guitar or you teach whatever or

guitar or you teach whatever or

guitar or you teach whatever or even if you're not a teacher and

even if you're not a teacher and

even if you're not a teacher and you could be a bartender you

you could be a bartender you

you could be a bartender you could be a lawyer you can be

could be a lawyer you can be

could be a lawyer you can be whatever but the people that

whatever but the people that

whatever but the people that could potentially be using your

could potentially be using your

could potentially be using your services are all over the place

services are all over the place

services are all over the place so maybe some of them are in

so maybe some of them are in

so maybe some of them are in Africa Europe her baby

Africa Europe her baby

Africa Europe her baby antarctica there's people that

antarctica there's people that

antarctica there's people that need legal services in

need legal services in

need legal services in Antarctica but anyway the people

Antarctica but anyway the people

Antarctica but anyway the people that are living down there even

that are living down there even

that are living down there even though they can't go directly to

though they can't go directly to

though they can't go directly to your shop for your story your

your shop for your story your

your shop for your story your area your specific physical area

area your specific physical area

area your specific physical area especially if you have a

especially if you have a

especially if you have a physical store or a physical

physical store or a physical

physical store or a physical place where we do business you

place where we do business you

place where we do business you can still connect with these

can still connect with these

can still connect with these people because all of them or at

people because all of them or at

people because all of them or at least you know there's a growing

least you know there's a growing

least you know there's a growing number of people they can now

number of people they can now

number of people they can now use the internet to connect with

use the internet to connect with

use the internet to connect with people so I want everybody

people so I want everybody

people so I want everybody really do think about this now

really do think about this now

really do think about this now from kind of a historical

from kind of a historical

from kind of a historical perspective it's my get a little

perspective it's my get a little

perspective it's my get a little bit complicated I'll try to keep

bit complicated I'll try to keep

bit complicated I'll try to keep it very simple but many many

it very simple but many many

it very simple but many many years ago everyone had their own

years ago everyone had their own

years ago everyone had their own business so if you don't you

business so if you don't you

business so if you don't you know it doesn't mean like your

know it doesn't mean like your

know it doesn't mean like your own corporation or something but

own corporation or something but

own corporation or something but you would have a guy in the

you would have a guy in the

you would have a guy in the community that means shoes and

community that means shoes and

community that means shoes and maybe a woman that makes dresses

maybe a woman that makes dresses

maybe a woman that makes dresses and you have a bigger and you

and you have a bigger and you

and you have a bigger and you know other things like that

know other things like that

know other things like that so you have lots of different

so you have lots of different

so you have lots of different people individually creating

people individually creating

people individually creating something in the community and

something in the community and

something in the community and then trying to sell that to

then trying to sell that to

then trying to sell that to other people so that was many

other people so that was many

other people so that was many many years ago now with the

many years ago now with the

many years ago now with the industrial revolution we got a

industrial revolution we got a

industrial revolution we got a few people that are creating

few people that are creating

few people that are creating companies and they're also

companies and they're also

companies and they're also creating jobs for those people

creating jobs for those people

creating jobs for those people to do so we're getting fewer

to do so we're getting fewer

to do so we're getting fewer people working by themselves or

people working by themselves or

people working by themselves or having their own business and

having their own business and

having their own business and again I'm being very kind of

again I'm being very kind of

again I'm being very kind of General about this and being

General about this and being

General about this and being very quick with the explanation

very quick with the explanation

very quick with the explanation but basically you have lots of

but basically you have lots of

but basically you have lots of people that are working for

people that are working for

people that are working for themselves and then we move into

themselves and then we move into

themselves and then we move into more people working for other

more people working for other

more people working for other people so we have a community or

people so we have a community or

people so we have a community or a culture of entrepreneurs in

a culture of entrepreneurs in

a culture of entrepreneurs in the past and now we have more of

the past and now we have more of

the past and now we have more of a kind of a community or culture

a kind of a community or culture

a kind of a community or culture of people their employees but

of people their employees but

of people their employees but what's happening now is that

what's happening now is that

what's happening now is that we're seeing the train moving

we're seeing the train moving

we're seeing the train moving back and it's really important

back and it's really important

back and it's really important as we're we're getting to that

as we're we're getting to that

as we're we're getting to that because number one we're able to

because number one we're able to

because number one we're able to actually connect with more

actually connect with more

actually connect with more people so I can individually

people so I can individually

people so I can individually connect with people and I can

connect with people and I can

connect with people and I can sell and do business with other

sell and do business with other

sell and do business with other people around the world with it

people around the world with it

people around the world with it without having a company really

without having a company really

without having a company really to to stand in the middle of

to to stand in the middle of

to to stand in the middle of that so i dont need to put my

that so i dont need to put my

that so i dont need to put my product on Amazon I can

product on Amazon I can

product on Amazon I can literally sell it directly to

literally sell it directly to

literally sell it directly to people or something like that

people or something like that

people or something like that so these big companies are still

so these big companies are still

so these big companies are still around but what you're seeing

around but what you're seeing

around but what you're seeing now and what you will continue

now and what you will continue

now and what you will continue to see more is that people will

to see more is that people will

to see more is that people will start creating their own

start creating their own

start creating their own businesses more people will

businesses more people will

businesses more people will begin going into that and it's

begin going into that and it's

begin going into that and it's actually becoming much easier to

actually becoming much easier to

actually becoming much easier to do that so it's a trend that's

do that so it's a trend that's

do that so it's a trend that's happening now and you know let's

happening now and you know let's

happening now and you know let's see how is running for president

see how is running for president

see how is running for president I would not talk about how we

I would not talk about how we

I would not talk about how we can create more jobs I would

can create more jobs I would

can create more jobs I would talk about how we can actually

talk about how we can actually

talk about how we can actually have more entrepreneurs because

have more entrepreneurs because

have more entrepreneurs because really it's now that time we're

really it's now that time we're

really it's now that time we're getting back to that time in

getting back to that time in

getting back to that time in history and when you empower

history and when you empower

history and when you empower people that say you have a whole

people that say you have a whole

people that say you have a whole community with many people each

community with many people each

community with many people each having their own job that's much

having their own job that's much

having their own job that's much better than having you know a

better than having you know a

better than having you know a company like something like

company like something like

company like something like general motors in Detroit where

general motors in Detroit where

general motors in Detroit where you have to know one business or

you have to know one business or

you have to know one business or one organization that basically

one organization that basically

one organization that basically dominates an entire community

dominates an entire community

dominates an entire community and if that business fails or

and if that business fails or

and if that business fails or something goes wrong with it

something goes wrong with it

something goes wrong with it everything else in the community

everything else in the community

everything else in the community fractures everything is

fractures everything is

fractures everything is destroyed in the process but

destroyed in the process but

destroyed in the process but kind of like a spider web if

kind of like a spider web if

kind of like a spider web if you've got lots of different PCs

you've got lots of different PCs

you've got lots of different PCs and lots of people connected to

and lots of people connected to

and lots of people connected to one another if one or two

one another if one or two

one another if one or two businesses fail the community is

businesses fail the community is

businesses fail the community is still very strong so there's

still very strong so there's

still very strong so there's always an hour

always an hour

always an hour opportunity if lots of people

opportunity if lots of people

opportunity if lots of people are learning about business and

are learning about business and

are learning about business and a lot of people are you able to

a lot of people are you able to

a lot of people are you able to connect with each other directly

connect with each other directly

connect with each other directly to do business in to trade and

to do business in to trade and

to do business in to trade and other things like that then you

other things like that then you

other things like that then you have a much stronger opportunity

have a much stronger opportunity

have a much stronger opportunity to make the community stronger

to make the community stronger

to make the community stronger and then actually to be able to

and then actually to be able to

and then actually to be able to suffer through problems easily

suffer through problems easily

suffer through problems easily so anyway just talking about

so anyway just talking about

so anyway just talking about that idea getting back to this

that idea getting back to this

that idea getting back to this you know we're talking about the

you know we're talking about the

you know we're talking about the laundromat or whatever else the

laundromat or whatever else the

laundromat or whatever else the business happens to be there's

business happens to be there's

business happens to be there's the local opportunity and then

the local opportunity and then

the local opportunity and then there's the global opportunity

there's the global opportunity

there's the global opportunity connected with the local one is

connected with the local one is

connected with the local one is really it's basically limited

really it's basically limited

really it's basically limited but when you use that talk about

but when you use that talk about

but when you use that talk about the education aspect of what you

the education aspect of what you

the education aspect of what you do it's unlimited basically I

do it's unlimited basically I

do it's unlimited basically I mean you could again there's

mean you could again there's

mean you could again there's maybe like a certain number he

maybe like a certain number he

maybe like a certain number he couldn't teach like infinitely

couldn't teach like infinitely

couldn't teach like infinitely like people all over the place

like people all over the place

like people all over the place or maybe you could but there is

or maybe you could but there is

or maybe you could but there is whatever but basically there's a

whatever but basically there's a

whatever but basically there's a much much larger market for the

much much larger market for the

much much larger market for the people that you're teaching

people that you're teaching

people that you're teaching throughout the world and you're

throughout the world and you're

throughout the world and you're able to reach people in

able to reach people in

able to reach people in different places so not just the

different places so not just the

different places so not just the people locally now what this

people locally now what this

people locally now what this means like let's say instead of

means like let's say instead of

means like let's say instead of teaching English for helping

teaching English for helping

teaching English for helping people learn and become fluent

people learn and become fluent

people learn and become fluent English speakers I was doing

English speakers I was doing

English speakers I was doing something like I was a bartender

something like I was a bartender

something like I was a bartender now the local thing I'm doing is

now the local thing I'm doing is

now the local thing I'm doing is serving drinks to people but the

serving drinks to people but the

serving drinks to people but the real education aspect of that is

real education aspect of that is

real education aspect of that is it could be depending on who my

it could be depending on who my

it could be depending on who my customers are in this is maybe

customers are in this is maybe

customers are in this is maybe make a separate video to talk

make a separate video to talk

make a separate video to talk about this but when you think

about this but when you think

about this but when you think about who your actual customers

about who your actual customers

about who your actual customers are you got a couple of

are you got a couple of

are you got a couple of different groups the first one

different groups the first one

different groups the first one is that people that you directly

is that people that you directly

is that people that you directly you sell to those are the kind

you sell to those are the kind

you sell to those are the kind of obvious customers like if I a

of obvious customers like if I a

of obvious customers like if I a bar or if I have a laundromat

bar or if I have a laundromat

bar or if I have a laundromat the people that are my actual

the people that are my actual

the people that are my actual customers are the people they

customers are the people they

customers are the people they come in to wash their clothes

come in to wash their clothes

come in to wash their clothes are to get a drink but this is

are to get a drink but this is

are to get a drink but this is only one form of customer I

only one form of customer I

only one form of customer I could also have customers that

could also have customers that

could also have customers that are my competitors so somebody

are my competitors so somebody

are my competitors so somebody else that has a laundromat down

else that has a laundromat down

else that has a laundromat down the street or in a different

the street or in a different

the street or in a different town or something like that

town or something like that

town or something like that these are my competitors but as

these are my competitors but as

these are my competitors but as soon as I position myself as an

soon as I position myself as an

soon as I position myself as an educator I've already elevated

educator I've already elevated

educator I've already elevated myself above them because I'm by

myself above them because I'm by

myself above them because I'm by definition a teacher who has

definition a teacher who has

definition a teacher who has respect and is able to teach

respect and is able to teach

respect and is able to teach these other laundromats how to

these other laundromats how to

these other laundromats how to do things as well so really

do things as well so really

do things as well so really there's lots of different

there's lots of different

there's lots of different opportunities to do that you

opportunities to do that you

opportunities to do that you also have a customer as yourself

also have a customer as yourself

also have a customer as yourself so whenever you're creating new

so whenever you're creating new

so whenever you're creating new ideas

ideas

ideas can save you money other things

can save you money other things

can save you money other things like that by saving yourself

like that by saving yourself

like that by saving yourself money is created kind of a

money is created kind of a

money is created kind of a customer for yourself and you're

customer for yourself and you're

customer for yourself and you're able to you know also take those

able to you know also take those

able to you know also take those ideas that are beneficial to you

ideas that are beneficial to you

ideas that are beneficial to you and sell them to other people

and sell them to other people

and sell them to other people that are also your competitors

that are also your competitors

that are also your competitors now a lot of people get a little

now a lot of people get a little

now a lot of people get a little bit nervous about this and think

bit nervous about this and think

bit nervous about this and think like well I don't really want to

like well I don't really want to

like well I don't really want to help my competitors are gets a

help my competitors are gets a

help my competitors are gets a very competitive that kind of

very competitive that kind of

very competitive that kind of thing but really want to support

thing but really want to support

thing but really want to support those other people and the

those other people and the

those other people and the reason you do that is because it

reason you do that is because it

reason you do that is because it makes your own industry stronger

makes your own industry stronger

makes your own industry stronger so the same thing for me I like

so the same thing for me I like

so the same thing for me I like to tell students about other

to tell students about other

to tell students about other interesting teachers or other

interesting teachers or other

interesting teachers or other interesting people that do what

interesting people that do what

interesting people that do what I do because they also

I do because they also

I do because they also complement what I do so I can

complement what I do so I can

complement what I do so I can teach everything I don't really

teach everything I don't really

teach everything I don't really focus on helping people passed

focus on helping people passed

focus on helping people passed tests or do you know other

tests or do you know other

tests or do you know other specific things like that when I

specific things like that when I

specific things like that when I really do is help people move

really do is help people move

really do is help people move from not being able to speak

from not being able to speak

from not being able to speak confidently to being able to

confidently to being able to

confidently to being able to speak confidently so this is a

speak confidently so this is a

speak confidently so this is a very specific thing that I focus

very specific thing that I focus

very specific thing that I focus on and what may be moving to

on and what may be moving to

on and what may be moving to more things as we continue to

more things as we continue to

more things as we continue to grow as a company but basically

grow as a company but basically

grow as a company but basically I'm working on one particular

I'm working on one particular

I'm working on one particular thing so the more people in my

thing so the more people in my

thing so the more people in my network of other teachers that I

network of other teachers that I

network of other teachers that I can work with you know these are

can work with you know these are

can work with you know these are people that you know I can help

people that you know I can help

people that you know I can help them and direct people that want

them and direct people that want

them and direct people that want to learn about taking tests to

to learn about taking tests to

to learn about taking tests to them and other people that want

them and other people that want

them and other people that want to learn about other things to

to learn about other things to

to learn about other things to various other places but anyway

various other places but anyway

various other places but anyway so getting back to that laundry

so getting back to that laundry

so getting back to that laundry example the bar example assumes

example the bar example assumes

example the bar example assumes I become a teacher at that thing

I become a teacher at that thing

I become a teacher at that thing and it doesn't matter what it is

and it doesn't matter what it is

and it doesn't matter what it is you do it could be like again

you do it could be like again

you do it could be like again the bar example the laundromat

the bar example the laundromat

the bar example the laundromat Baker now as a bigger my regular

Baker now as a bigger my regular

Baker now as a bigger my regular customers are the people that

customers are the people that

customers are the people that you know they come in every day

you know they come in every day

you know they come in every day and they buy a loaf of bread but

and they buy a loaf of bread but

and they buy a loaf of bread but maybe I could also be teaching

maybe I could also be teaching

maybe I could also be teaching those people directly so my

those people directly so my

those people directly so my education part is like making

education part is like making

education part is like making videos on YouTube about how to

videos on YouTube about how to

videos on YouTube about how to make a specific kind of bread or

make a specific kind of bread or

make a specific kind of bread or how to make the best cinnamon

how to make the best cinnamon

how to make the best cinnamon rolls in the world so I could be

rolls in the world so I could be

rolls in the world so I could be teaching those people and that

teaching those people and that

teaching those people and that video for that product whatever

video for that product whatever

video for that product whatever it is I'm doing he could be just

it is I'm doing he could be just

it is I'm doing he could be just free content but anything I'm

free content but anything I'm

free content but anything I'm doing it serves two functions

doing it serves two functions

doing it serves two functions the first one is that its

the first one is that its

the first one is that its positioning myself as an

positioning myself as an

positioning myself as an educator and by my teaching

educator and by my teaching

educator and by my teaching other people I'm automatically

other people I'm automatically

other people I'm automatically raised above the level of

raised above the level of

raised above the level of everybody else that's just doing

everybody else that's just doing

everybody else that's just doing that thing so if there are five

that thing so if there are five

that thing so if there are five different bakers in the

different bakers in the

different bakers in the community but I'm the only

community but I'm the only

community but I'm the only one that's actually teaching

one that's actually teaching

one that's actually teaching other people people assume

other people people assume

other people people assume because I'm teaching that I'm

because I'm teaching that I'm

because I'm teaching that I'm better because I know what I'm

better because I know what I'm

better because I know what I'm talking about it I'm happy to

talking about it I'm happy to

talking about it I'm happy to teach it now maybe I'm not

teach it now maybe I'm not

teach it now maybe I'm not actually the best bakers

actually the best bakers

actually the best bakers something like that but by

something like that but by

something like that but by teaching it I begin to get

teaching it I begin to get

teaching it I begin to get better at what I do and I

better at what I do and I

better at what I do and I developed a reputation for that

developed a reputation for that

developed a reputation for that and now it's all the other thing

and now it's all the other thing

and now it's all the other thing is that you are really making a

is that you are really making a

is that you are really making a I guess the best way to put it

I guess the best way to put it

I guess the best way to put it is you are you're connecting

is you are you're connecting

is you are you're connecting with different groups of

with different groups of

with different groups of customers that are not directly

customers that are not directly

customers that are not directly around you so there's lots of

around you so there's lots of

around you so there's lots of great reasons to do that and

great reasons to do that and

great reasons to do that and anybody that's getting into

anybody that's getting into

anybody that's getting into what's called content marketing

what's called content marketing

what's called content marketing this is where you really

this is where you really

this is where you really starting to connect with people

starting to connect with people

starting to connect with people and explain what you do by

and explain what you do by

and explain what you do by helping people in teaching

helping people in teaching

helping people in teaching people like this is kind of a

people like this is kind of a

people like this is kind of a marketing thing to there's one

marketing thing to there's one

marketing thing to there's one of the interesting things about

of the interesting things about

of the interesting things about marketing is that you always

marketing is that you always

marketing is that you always have to be different so people

have to be different so people

have to be different so people will take one idea like teaching

will take one idea like teaching

will take one idea like teaching and ok we're gonna call it

and ok we're gonna call it

and ok we're gonna call it content marketing or we're gonna

content marketing or we're gonna

content marketing or we're gonna call it education based

call it education based

call it education based marketing or we're gonna do

marketing or we're gonna do

marketing or we're gonna do something else but really these

something else but really these

something else but really these are individual marketers have to

are individual marketers have to

are individual marketers have to create a different name for what

create a different name for what

create a different name for what that is to try to you know

that is to try to you know

that is to try to you know create an interesting new Mitch

create an interesting new Mitch

create an interesting new Mitch even though it's basically the

even though it's basically the

even though it's basically the same thing but what these people

same thing but what these people

same thing but what these people are all saying is that if you

are all saying is that if you

are all saying is that if you teach people that's really

teach people that's really

teach people that's really reaching more people but it's

reaching more people but it's

reaching more people but it's also positioning yourself is

also positioning yourself is

also positioning yourself is better than everybody else in

better than everybody else in

better than everybody else in the community and everybody else

the community and everybody else

the community and everybody else we've got these five bakeries

we've got these five bakeries

we've got these five bakeries and maybe they all produce

and maybe they all produce

and maybe they all produce really great bread but the only

really great bread but the only

really great bread but the only one that's different teaching

one that's different teaching

one that's different teaching becomes elevated above all the

becomes elevated above all the

becomes elevated above all the rest so when you're thinking

rest so when you're thinking

rest so when you're thinking about you know teaching people

about you know teaching people

about you know teaching people whatever it is your business

whatever it is your business

whatever it is your business happens to be now we're getting

happens to be now we're getting

happens to be now we're getting into the time in history where

into the time in history where

into the time in history where we really can't reach a greater

we really can't reach a greater

we really can't reach a greater audience and we can deal

audience and we can deal

audience and we can deal directly with them we can sell

directly with them we can sell

directly with them we can sell individual ideas and much bigger

individual ideas and much bigger

individual ideas and much bigger than the local business

than the local business

than the local business opportunity that you have the

opportunity that you have the

opportunity that you have the actual educational opportunity

actual educational opportunity

actual educational opportunity that you have these two issues

that you have these two issues

that you have these two issues infinitely better so I actually

infinitely better so I actually

infinitely better so I actually don't do the local aspect of the

don't do the local aspect of the

don't do the local aspect of the business

business

business the only thing I do have is the

the only thing I do have is the

the only thing I do have is the global one so you could do one

global one so you could do one

global one so you could do one or the other but I really

or the other but I really

or the other but I really recommend especially if you

recommend especially if you

recommend especially if you already have a business like

already have a business like

already have a business like let's say you're a massage

let's say you're a massage

let's say you're a massage therapist or your event neary

therapist or your event neary

therapist or your event neary and or whatever you have a

and or whatever you have a

and or whatever you have a physical store in a physical

physical store in a physical

physical store in a physical area when you teach people you

area when you teach people you

area when you teach people you develop a reputation it also

develop a reputation it also

develop a reputation it also boosts

boosts

boosts you know your your impression or

you know your your impression or

you know your your impression or the impression that people have

the impression that people have

the impression that people have of you in that local community

of you in that local community

of you in that local community but worldwide as well as anybody

but worldwide as well as anybody

but worldwide as well as anybody that's looking for how do I you

that's looking for how do I you

that's looking for how do I you know if i'm looking for to be

know if i'm looking for to be

know if i'm looking for to be fixing my pet dog you know

fixing my pet dog you know

fixing my pet dog you know they've got a problem or

they've got a problem or

they've got a problem or something I'm looking online for

something I'm looking online for

something I'm looking online for information and ICO like this

information and ICO like this

information and ICO like this veterinarian is doing videos

veterinarian is doing videos

veterinarian is doing videos that help people learn about you

that help people learn about you

that help people learn about you know how to cheer their dog

know how to cheer their dog

know how to cheer their dog whatever that is and that person

whatever that is and that person

whatever that is and that person immediately become someone that

immediately become someone that

immediately become someone that is like highly respected in my

is like highly respected in my

is like highly respected in my view so it's not just a regular

view so it's not just a regular

view so it's not just a regular veterinarian this is a teacher

veterinarian this is a teacher

veterinarian this is a teacher veterinarian so someone is

veterinarian so someone is

veterinarian so someone is actually taking the information

actually taking the information

actually taking the information they have in their positioning

they have in their positioning

they have in their positioning themselves in our way now as

themselves in our way now as

themselves in our way now as educators like pretty much

educators like pretty much

educators like pretty much anybody that does what I do and

anybody that does what I do and

anybody that does what I do and they also we're kind of teaching

they also we're kind of teaching

they also we're kind of teaching things online we're kind of leg

things online we're kind of leg

things online we're kind of leg you know having a better

you know having a better

you know having a better reputation than just you know

reputation than just you know

reputation than just you know anybody normally because we're

anybody normally because we're

anybody normally because we're teachers in general but if

teachers in general but if

teachers in general but if everybody else that isn't

everybody else that isn't

everybody else that isn't necessarily a teacher so you

necessarily a teacher so you

necessarily a teacher so you don't think of a baker is being

don't think of a baker is being

don't think of a baker is being a teacher or certainly somebody

a teacher or certainly somebody

a teacher or certainly somebody that you don't think that person

that you don't think that person

that you don't think that person is being a teacher but the more

is being a teacher but the more

is being a teacher but the more you can think about being a

you can think about being a

you can think about being a teacher and how you can educate

teacher and how you can educate

teacher and how you can educate the different groups of

the different groups of

the different groups of customers that you have again

customers that you have again

customers that you have again like we've got the customers

like we've got the customers

like we've got the customers that are directly using our

that are directly using our

that are directly using our services or it got our

services or it got our

services or it got our competitors how can we create

competitors how can we create

competitors how can we create something that they can also use

something that they can also use

something that they can also use so like just like me like right

so like just like me like right

so like just like me like right now a perfect example of that is

now a perfect example of that is

now a perfect example of that is I am an English teacher or I

I am an English teacher or I

I am an English teacher or I action in English fluency guide

action in English fluency guide

action in English fluency guide but just to make it simple an

but just to make it simple an

but just to make it simple an English teacher but so what I do

English teacher but so what I do

English teacher but so what I do is that I'm teaching or helping

is that I'm teaching or helping

is that I'm teaching or helping people learn those of the direct

people learn those of the direct

people learn those of the direct people that are actually buying

people that are actually buying

people that are actually buying my services so maybe you're a

my services so maybe you're a

my services so maybe you're a native speaker and you're

native speaker and you're

native speaker and you're watching this video right now

watching this video right now

watching this video right now just to learn more about

just to learn more about

just to learn more about business so one part of what I

business so one part of what I

business so one part of what I do is that I'm actually helping

do is that I'm actually helping

do is that I'm actually helping people in my direct market the

people in my direct market the

people in my direct market the obvious customers but if I go

obvious customers but if I go

obvious customers but if I go like laterally like this there

like laterally like this there

like laterally like this there are other people that are also

are other people that are also

are other people that are also teaching so I can also create a

teaching so I can also create a

teaching so I can also create a business within my business

business within my business

business within my business where I'm helping those other

where I'm helping those other

where I'm helping those other people also learn how to teach

people also learn how to teach

people also learn how to teach and some people do that so some

and some people do that so some

and some people do that so some people who were teachers are

people who were teachers are

people who were teachers are also trying to have businesses

also trying to have businesses

also trying to have businesses where they can help other

where they can help other

where they can help other teachers become better at what

teachers become better at what

teachers become better at what they do so again they're

they do so again they're

they do so again they're expanding their business by

expanding their business by

expanding their business by thinking about

thinking about

thinking about who really is a customer so

who really is a customer so

who really is a customer so again you got the obvious

again you got the obvious

again you got the obvious customers lateral customers

customers lateral customers

customers lateral customers these are the other people in

these are the other people in

these are the other people in your particular market and

your particular market and

your particular market and you've got yourself you've

you've got yourself you've

you've got yourself you've actually got you know again when

actually got you know again when

actually got you know again when you improve things you designed

you improve things you designed

you improve things you designed something that makes your

something that makes your

something that makes your business run more efficiently

business run more efficiently

business run more efficiently and improve yourself but again

and improve yourself but again

and improve yourself but again you can also sell that to other

you can also sell that to other

you can also sell that to other people so there's lots of

people so there's lots of

people so there's lots of different things but it all

different things but it all

different things but it all begins with education and really

begins with education and really

begins with education and really that's the simplest waited to

that's the simplest waited to

that's the simplest waited to take your local thing whatever

take your local thing whatever

take your local thing whatever it is that you happen to do and

it is that you happen to do and

it is that you happen to do and then expand that into a large

then expand that into a large

then expand that into a large market now there's a lot more

market now there's a lot more

market now there's a lot more week getting to about this

week getting to about this

week getting to about this particular topic but I just

particular topic but I just

particular topic but I just wanted to to really impress that

wanted to to really impress that

wanted to to really impress that upon people that from now so

upon people that from now so

upon people that from now so right now it is October about to

right now it is October about to

right now it is October about to be October 2015 but you will see

be October 2015 but you will see

be October 2015 but you will see that like people talk about the

that like people talk about the

that like people talk about the global economy people people

global economy people people

global economy people people really worried about that

really worried about that

really worried about that because you know we got all

because you know we got all

because you know we got all these large companies that if

these large companies that if

these large companies that if something bad happens to them

something bad happens to them

something bad happens to them than the whole community that

than the whole community that

than the whole community that supporting that is in a lot of

supporting that is in a lot of

supporting that is in a lot of trouble but instead of waiting

trouble but instead of waiting

trouble but instead of waiting for those companies to get

for those companies to get

for those companies to get better I'm not worried about the

better I'm not worried about the

better I'm not worried about the economy at all because I know

economy at all because I know

economy at all because I know how to sell and I know how to

how to sell and I know how to

how to sell and I know how to help people and the more people

help people and the more people

help people and the more people that you have that are able to

that you have that are able to

that you have that are able to do that unless you're worried

do that unless you're worried

do that unless you're worried about money because you see

about money because you see

about money because you see opportunities to make money all

opportunities to make money all

opportunities to make money all over the place and really all

over the place and really all

over the place and really all that is it's just helping people

that is it's just helping people

that is it's just helping people it's the same thing so I'm not

it's the same thing so I'm not

it's the same thing so I'm not in the business of making money

in the business of making money

in the business of making money I'm in the business of helping

I'm in the business of helping

I'm in the business of helping people improve their English and

people improve their English and

people improve their English and other things like that and

other things like that and

other things like that and because I do that people are

because I do that people are

because I do that people are happy to pay me money because I

happy to pay me money because I

happy to pay me money because I do really good job of what I do

do really good job of what I do

do really good job of what I do now anybody can do that and

now anybody can do that and

now anybody can do that and again this is really the time in

again this is really the time in

again this is really the time in history to start doing that so

history to start doing that so

history to start doing that so if you have more specific

if you have more specific

if you have more specific questions about that you can

questions about that you can

questions about that you can post them in the comments maybe

post them in the comments maybe

post them in the comments maybe I can talk more about that again

I can talk more about that again

I can talk more about that again but the most important thing for

but the most important thing for

but the most important thing for this video thing I really want

this video thing I really want

this video thing I really want you to keep in mind to remember

you to keep in mind to remember

you to keep in mind to remember is that you really have to

is that you really have to

is that you really have to businesses you've got the local

businesses you've got the local

businesses you've got the local play that's basically limited

play that's basically limited

play that's basically limited whatever that is and then you

whatever that is and then you

whatever that is and then you have to educational part of what

have to educational part of what

have to educational part of what it is you do and you could be

it is you do and you could be

it is you do and you could be just starting a new business and

just starting a new business and

just starting a new business and you don't bother to do the local

you don't bother to do the local

you don't bother to do the local part of that at all like me so I

part of that at all like me so I

part of that at all like me so I don't have a local school that I

don't have a local school that I

don't have a local school that I used to teach my whole school

used to teach my whole school

used to teach my whole school it's all online I don't really

it's all online I don't really

it's all online I don't really have even at school at all

have even at school at all

have even at school at all mobile I can take my computer

mobile I can take my computer

mobile I can take my computer and work anywhere I got this

and work anywhere I got this

and work anywhere I got this camera and I just set it up and

camera and I just set it up and

camera and I just set it up and you can see them from the

you can see them from the

you can see them from the quality of what I making right

quality of what I making right

quality of what I making right now I mean it's ok pretty decent

now I mean it's ok pretty decent

now I mean it's ok pretty decent microphone and it pretty well

microphone and it pretty well

microphone and it pretty well working camera you can see my

working camera you can see my

working camera you can see my beautiful face pretty well but i

beautiful face pretty well but i

beautiful face pretty well but i dont have left a beautiful green

dont have left a beautiful green

dont have left a beautiful green screen behind me

screen behind me

screen behind me people are looking for

people are looking for

people are looking for information and that's why the

information and that's why the

information and that's why the information part of what you do

information part of what you do

information part of what you do again I'm just telling you this

again I'm just telling you this

again I'm just telling you this again and again because it's so

again and again because it's so

again and again because it's so important that people did begin

important that people did begin

important that people did begin doing this now we're going to be

doing this now we're going to be

doing this now we're going to be in a much stronger position as

in a much stronger position as

in a much stronger position as the economy continues to change

the economy continues to change

the economy continues to change because this is where the

because this is where the

because this is where the economy is going going away from

economy is going going away from

economy is going going away from having large companies will

having large companies will

having large companies will still be there but more people

still be there but more people

still be there but more people individually will start to see

individually will start to see

individually will start to see the real benefit of having you

the real benefit of having you

the real benefit of having you know education kind of business

know education kind of business

know education kind of business where they're actually helping

where they're actually helping

where they're actually helping people to do something and again

people to do something and again

people to do something and again it doesn't matter what it is you

it doesn't matter what it is you

it doesn't matter what it is you don't have to change anything

don't have to change anything

don't have to change anything about what you do for the local

about what you do for the local

about what you do for the local part of that but if you begin

part of that but if you begin

part of that but if you begin teaching people what it is you

teaching people what it is you

teaching people what it is you do that also helps to the local

do that also helps to the local

do that also helps to the local political aspect of your

political aspect of your

political aspect of your business again I'm like let's

business again I'm like let's

business again I'm like let's say I'm a gardener so I came to

say I'm a gardener so I came to

say I'm a gardener so I came to Japan to learn about gardening

Japan to learn about gardening

Japan to learn about gardening now I could just have my own

now I could just have my own

now I could just have my own specific gardening business

specific gardening business

specific gardening business maybe I live in Chicago and I

maybe I live in Chicago and I

maybe I live in Chicago and I could work on me to gardens that

could work on me to gardens that

could work on me to gardens that week but if I go home and make

week but if I go home and make

week but if I go home and make some videos that actually teach

some videos that actually teach

some videos that actually teach people that have got the

people that have got the

people that have got the education aspect I could sell

education aspect I could sell

education aspect I could sell videos to keep aware I'm

videos to keep aware I'm

videos to keep aware I'm teaching people how to prune

teaching people how to prune

teaching people how to prune their own bushes because you

their own bushes because you

their own bushes because you know there are basically two

know there are basically two

know there are basically two different groups of people that

different groups of people that

different groups of people that are going to be your your

are going to be your your

are going to be your your customers in each of these

customers in each of these

customers in each of these groups are you got the people

groups are you got the people

groups are you got the people that are willing to spend time

that are willing to spend time

that are willing to spend time in the people that are willing

in the people that are willing

in the people that are willing to spend money so not everybody

to spend money so not everybody

to spend money so not everybody that watches my videos purchases

that watches my videos purchases

that watches my videos purchases my courses and that makes sense

my courses and that makes sense

my courses and that makes sense so we make you know some money

so we make you know some money

so we make you know some money from YouTube revenue from people

from YouTube revenue from people

from YouTube revenue from people that will never ever purchase

that will never ever purchase

that will never ever purchase anything from us ever and that's

anything from us ever and that's

anything from us ever and that's just fine

just fine

just fine that's how it works but we know

that's how it works but we know

that's how it works but we know there are a lot of people that

there are a lot of people that

there are a lot of people that they're really they're they're

they're really they're they're

they're really they're they're ready to spend money to save

ready to spend money to save

ready to spend money to save time because they appreciate

time because they appreciate

time because they appreciate that and that's you know people

that and that's you know people

that and that's you know people that we end up selling too so

that we end up selling too so

that we end up selling too so the more people you can reach

the more people you can reach

the more people you can reach each of these like your actual

each of these like your actual

each of these like your actual customers and the lateral

customers and the lateral

customers and the lateral customers and obviously you know

customers and obviously you know

customers and obviously you know when you're helping other

when you're helping other

when you're helping other businesses learn it's a lot

businesses learn it's a lot

businesses learn it's a lot easier to say hey like if I can

easier to say hey like if I can

easier to say hey like if I can sell you this product it's going

sell you this product it's going

sell you this product it's going to save you a lot of time and

to save you a lot of time and

to save you a lot of time and money in businesses appreciate

money in businesses appreciate

money in businesses appreciate that

that

that cannot understand that to spend

cannot understand that to spend

cannot understand that to spend money on something that's a

money on something that's a

money on something that's a different video anyway

different video anyway

different video anyway again that really important

again that really important

again that really important thing I want you to remember

thing I want you to remember

thing I want you to remember from this is that the real

from this is that the real

from this is that the real important part of your business

important part of your business

important part of your business is not the physical business

is not the physical business

is not the physical business especially if you happen it's

especially if you happen it's

especially if you happen it's the educational aspect we are

the educational aspect we are

the educational aspect we are able to teach what it is you do

able to teach what it is you do

able to teach what it is you do to these different groups of

to these different groups of

to these different groups of people and the more you teach

people and the more you teach

people and the more you teach the more you elevate yourself in

the more you elevate yourself in

the more you elevate yourself in the market and become the person

the market and become the person

the market and become the person or the group or the company or

or the group or the company or

or the group or the company or whatever that people respect and

whatever that people respect and

whatever that people respect and that's the company that really

that's the company that really

that's the company that really gets all the sales so that's how

gets all the sales so that's how

gets all the sales so that's how everybody works like that so you

everybody works like that so you

everybody works like that so you got the number one company in

got the number one company in

got the number one company in this area or the number one

this area or the number one

this area or the number one company within this niche or

company within this niche or

company within this niche or something like that and that's

something like that and that's

something like that and that's all the you know it's like the

all the you know it's like the

all the you know it's like the same search teams in Google you

same search teams in Google you

same search teams in Google you got the first the number one

got the first the number one

got the first the number one search thing that comes up gets

search thing that comes up gets

search thing that comes up gets most of the clicks and then

most of the clicks and then

most of the clicks and then maybe number two gets you know

maybe number two gets you know

maybe number two gets you know someone clicks but not many and

someone clicks but not many and

someone clicks but not many and then it goes down your website

then it goes down your website

then it goes down your website is on page 10 of Google in your

is on page 10 of Google in your

is on page 10 of Google in your prime not gonna get very many

prime not gonna get very many

prime not gonna get very many clicks from google but anyway

clicks from google but anyway

clicks from google but anyway it's the same situation for all

it's the same situation for all

it's the same situation for all of these things so you've got

of these things so you've got

of these things so you've got you know trying to be number one

you know trying to be number one

you know trying to be number one it whatever it is you do it's a

it whatever it is you do it's a

it whatever it is you do it's a lot easier to do that if you can

lot easier to do that if you can

lot easier to do that if you can also teach so it doesn't cost

also teach so it doesn't cost

also teach so it doesn't cost you any money you can get a

you any money you can get a

you any money you can get a camera like this and you can

camera like this and you can

camera like this and you can just begin teaching people begin

just begin teaching people begin

just begin teaching people begin helping people in figuring out

helping people in figuring out

helping people in figuring out you know what it is they want to

you know what it is they want to

you know what it is they want to learn and so that's the second

learn and so that's the second

learn and so that's the second part of this video which is

part of this video which is

part of this video which is before you actually think about

before you actually think about

before you actually think about creating any courses or if

creating any courses or if

creating any courses or if you're a person especially that

you're a person especially that

you're a person especially that you know has your business or

you know has your business or

you know has your business or has no business and you really

has no business and you really

has no business and you really want to think about how you can

want to think about how you can

want to think about how you can start getting into business the

start getting into business the

start getting into business the first thing you want to do is

first thing you want to do is

first thing you want to do is understand whatever market that

understand whatever market that

understand whatever market that is and you probably have a good

is and you probably have a good

is and you probably have a good idea about that market for me i

idea about that market for me i

idea about that market for me i i really just enjoy teaching and

i really just enjoy teaching and

i really just enjoy teaching and so that's why I like teaching

so that's why I like teaching

so that's why I like teaching english is something that it's

english is something that it's

english is something that it's it's a really big problems

it's a really big problems

it's a really big problems that's really why I wanted

that's really why I wanted

that's really why I wanted tackle English and so there are

tackle English and so there are

tackle English and so there are other things I could teach that

other things I could teach that

other things I could teach that I know about like gardening for

I know about like gardening for

I know about like gardening for example like teach about that

example like teach about that

example like teach about that but for English its you have big

but for English its you have big

but for English its you have big plans for English and helping

plans for English and helping

plans for English and helping people learn the English

people learn the English

people learn the English language that's why would I

language that's why would I

language that's why would I created is called English anyone

created is called English anyone

created is called English anyone because I want to help anybody

because I want to help anybody

because I want to help anybody learn the language so whatever

learn the language so whatever

learn the language so whatever your reason is you know it could

your reason is you know it could

your reason is you know it could be something that you're

be something that you're

be something that you're interested in because you do it

interested in because you do it

interested in because you do it already or something that you

already or something that you

already or something that you know whatever that is

know whatever that is

know whatever that is but however you teach and you

but however you teach and you

but however you teach and you don't even need to sit in front

don't even need to sit in front

don't even need to sit in front of a camera let me know

of a camera let me know

of a camera let me know I'm not the most amazing looking

I'm not the most amazing looking

I'm not the most amazing looking guy but I'm just sitting here

guy but I'm just sitting here

guy but I'm just sitting here you can see it right now but

you can see it right now but

you can see it right now but because I'm in my room and its

because I'm in my room and its

because I'm in my room and its hot I only have underwear on I'm

hot I only have underwear on I'm

hot I only have underwear on I'm not gonna show you though I'm

not gonna show you though I'm

not gonna show you though I'm not going to show you but the

not going to show you but the

not going to show you but the point is I'm really just sitting

point is I'm really just sitting

point is I'm really just sitting here in a t-shirt and underwear

here in a t-shirt and underwear

here in a t-shirt and underwear in undoing this video is mad at

in undoing this video is mad at

in undoing this video is mad at me but it doesn't matter because

me but it doesn't matter because

me but it doesn't matter because the information is more

the information is more

the information is more important than how you look or

important than how you look or

important than how you look or even like the real presentation

even like the real presentation

even like the real presentation so as long as the information is

so as long as the information is

so as long as the information is good and people are looking for

good and people are looking for

good and people are looking for that kind of information just

that kind of information just

that kind of information just like people are you know like

like people are you know like

like people are you know like yourself you're maybe regular

yourself you're maybe regular

yourself you're maybe regular native speaker or not but you

native speaker or not but you

native speaker or not but you want to learn how to improve

want to learn how to improve

want to learn how to improve your business you're not really

your business you're not really

your business you're not really caring if I wear pants or not

caring if I wear pants or not

caring if I wear pants or not you just want to know if the

you just want to know if the

you just want to know if the information I have is going to

information I have is going to

information I have is going to be helpful and it is if you

be helpful and it is if you

be helpful and it is if you listen carefully so before you

listen carefully so before you

listen carefully so before you think about you know whatever

think about you know whatever

think about you know whatever product or anything like that

product or anything like that

product or anything like that you don't want to think about

you don't want to think about

you don't want to think about any product information until

any product information until

any product information until you do your market intelligence

you do your market intelligence

you do your market intelligence and all this means is that

and all this means is that

and all this means is that you're connecting with the

you're connecting with the

you're connecting with the people in your markets don't

people in your markets don't

people in your markets don't make the same mistake I did

make the same mistake I did

make the same mistake I did where you like sit down and try

where you like sit down and try

where you like sit down and try to crude create something or

to crude create something or

to crude create something or spend a lot of time doing that

spend a lot of time doing that

spend a lot of time doing that don't do that all you want to do

don't do that all you want to do

don't do that all you want to do is get directly to the market

is get directly to the market

is get directly to the market and it could be a physical thing

and it could be a physical thing

and it could be a physical thing this is really great if you have

this is really great if you have

this is really great if you have a physical store really begin

a physical store really begin

a physical store really begin talking to the people that come

talking to the people that come

talking to the people that come into your store like if you're

into your store like if you're

into your store like if you're the massage therapist you know

the massage therapist you know

the massage therapist you know people come in like what

people come in like what

people come in like what problems do you have in what

problems do you have in what

problems do you have in what could I help you with and just

could I help you with and just

could I help you with and just listen that's all you gotta do

listen that's all you gotta do

listen that's all you gotta do you listen to people and then

you listen to people and then

you listen to people and then begin to collect that

begin to collect that

begin to collect that information now if you're online

information now if you're online

information now if you're online you're just wanting to get that

you're just wanting to get that

you're just wanting to get that information for the first time

information for the first time

information for the first time the best thing you can do is you

the best thing you can do is you

the best thing you can do is you can create just start collecting

can create just start collecting

can create just start collecting an email address from people and

an email address from people and

an email address from people and there are lots of ways you can

there are lots of ways you can

there are lots of ways you can do that I don't really want to

do that I don't really want to

do that I don't really want to make a technical video about how

make a technical video about how

make a technical video about how you can do that because there

you can do that because there

you can do that because there are different ways but one

are different ways but one

are different ways but one fantastic cheap way that I

fantastic cheap way that I

fantastic cheap way that I actually use is combining a

actually use is combining a

actually use is combining a survey with being able to

survey with being able to

survey with being able to collect email addresses and all

collect email addresses and all

collect email addresses and all I do with that is I just use

I do with that is I just use

I do with that is I just use Google and I can create the same

Google and I can create the same

Google and I can create the same way I do like MailChimp you know

way I do like MailChimp you know

way I do like MailChimp you know any other e-mail collection

any other e-mail collection

any other e-mail collection things but you can just use its

things but you can just use its

things but you can just use its Google called Google Google

Google called Google Google

Google called Google Google absurd Google for business

absurd Google for business

absurd Google for business whatever it is but for Google

whatever it is but for Google

whatever it is but for Google Drive

Drive

Drive so if you have a Google account

so if you have a Google account

so if you have a Google account or you don't meet you want to

or you don't meet you want to

or you don't meet you want to create one you can easily go

create one you can easily go

create one you can easily go into that and I recommend you

into that and I recommend you

into that and I recommend you can search online for how to

can search online for how to

can search online for how to make surveys with that but all

make surveys with that but all

make surveys with that but all you really doing is you're

you really doing is you're

you really doing is you're making he gonna make a survey

making he gonna make a survey

making he gonna make a survey for people that I just have a

for people that I just have a

for people that I just have a link so before you even have a

link so before you even have a

link so before you even have a website even if you don't have a

website even if you don't have a

website even if you don't have a website you don't need a website

website you don't need a website

website you don't need a website at all don't spend any time

at all don't spend any time

at all don't spend any time creating a website before you

creating a website before you

creating a website before you learn anything about your market

learn anything about your market

learn anything about your market unless you already know your

unless you already know your

unless you already know your market very well so all you need

market very well so all you need

market very well so all you need is a way to collect information

is a way to collect information

is a way to collect information from people in store that

from people in store that

from people in store that information in Google do that

information in Google do that

information in Google do that all you do that for you for free

all you do that for you for free

all you do that for you for free so if you're starting to do that

so if you're starting to do that

so if you're starting to do that you can gain like just use

you can gain like just use

you can gain like just use Google Drive create a survey

Google Drive create a survey

Google Drive create a survey with maybe two or three

with maybe two or three

with maybe two or three questions

questions

questions hey my name is such and such I'm

hey my name is such and such I'm

hey my name is such and such I'm trying to learn more about you

trying to learn more about you

trying to learn more about you so I can help improve your life

so I can help improve your life

so I can help improve your life in that specific area so in my

in that specific area so in my

in that specific area so in my case asking lots of questions

case asking lots of questions

case asking lots of questions about people because it's my job

about people because it's my job

about people because it's my job to learn about that as an

to learn about that as an

to learn about that as an English fluency guy I can guide

English fluency guy I can guide

English fluency guy I can guide people to fluency if I don't

people to fluency if I don't

people to fluency if I don't understand you know what's wrong

understand you know what's wrong

understand you know what's wrong with them with their problems

with them with their problems

with them with their problems now I have a pretty good idea

now I have a pretty good idea

now I have a pretty good idea because I've been doing this for

because I've been doing this for

because I've been doing this for a long time but it's really

a long time but it's really

a long time but it's really important to me than I always

important to me than I always

important to me than I always continuing to learn some

continuing to learn some

continuing to learn some continuing to think about things

continuing to think about things

continuing to think about things because maybe every month or

because maybe every month or

because maybe every month or every year or whatever I usually

every year or whatever I usually

every year or whatever I usually have some really important

have some really important

have some really important insight that helps me improve my

insight that helps me improve my

insight that helps me improve my business in some way because

business in some way because

business in some way because I've learned to help people in a

I've learned to help people in a

I've learned to help people in a more effective way and you don't

more effective way and you don't

more effective way and you don't learn how to do that unless you

learn how to do that unless you

learn how to do that unless you ask people so again before you

ask people so again before you

ask people so again before you think about producing any

think about producing any

think about producing any product of doing anything else

product of doing anything else

product of doing anything else just get a lot of market

just get a lot of market

just get a lot of market intelligence and begin again if

intelligence and begin again if

intelligence and begin again if you've got a physical store or

you've got a physical store or

you've got a physical store or if you don't if you don't have

if you don't if you don't have

if you don't if you don't have one you're just starting to get

one you're just starting to get

one you're just starting to get email addresses from people you

email addresses from people you

email addresses from people you would set up this thing to

would set up this thing to

would set up this thing to collect email addresses and say

collect email addresses and say

collect email addresses and say he like I'm learning about this

he like I'm learning about this

he like I'm learning about this what's your number one problem

what's your number one problem

what's your number one problem for you know whatever that thing

for you know whatever that thing

for you know whatever that thing happens to be what do you really

happens to be what do you really

happens to be what do you really want to do whatever that thing

want to do whatever that thing

want to do whatever that thing is but basically you're asking

is but basically you're asking

is but basically you're asking what the problem is because the

what the problem is because the

what the problem is because the better you can solve the problem

better you can solve the problem

better you can solve the problem you have to forgive me the train

you have to forgive me the train

you have to forgive me the train is coming but anyway the best

is coming but anyway the best

is coming but anyway the best thing you can do is figure out

thing you can do is figure out

thing you can do is figure out how to solve the problem people

how to solve the problem people

how to solve the problem people have

have

have know right this train I really

know right this train I really

know right this train I really do but anyway so you're again

do but anyway so you're again

do but anyway so you're again asking people what their number

asking people what their number

asking people what their number one problem is in seeing if you

one problem is in seeing if you

one problem is in seeing if you can solve that you don't need a

can solve that you don't need a

can solve that you don't need a website to do that but you can

website to do that but you can

website to do that but you can take that information and you

take that information and you

take that information and you can go directly to people online

can go directly to people online

can go directly to people online because they're basically forums

because they're basically forums

because they're basically forums everywhere for people whatever

everywhere for people whatever

everywhere for people whatever that happens to be you could be

that happens to be you could be

that happens to be you could be learning how to play the guitar

learning how to play the guitar

learning how to play the guitar learning about massage or

learning about massage or

learning about massage or building a business or anything

building a business or anything

building a business or anything and you could go there and say

and you could go there and say

and you could go there and say he I'm such-and-such I'm like an

he I'm such-and-such I'm like an

he I'm such-and-such I'm like an expert in this and you know

expert in this and you know

expert in this and you know where at least like I want to

where at least like I want to

where at least like I want to learn more about this that I

learn more about this that I

learn more about this that I couldn't help you here's a link

couldn't help you here's a link

couldn't help you here's a link to my surveyed you want to go

to my surveyed you want to go

to my surveyed you want to go there and just tell me what your

there and just tell me what your

there and just tell me what your number one problem is I can get

number one problem is I can get

number one problem is I can get back to you and you can just

back to you and you can just

back to you and you can just begin having questions with

begin having questions with

begin having questions with people and the more people you

people and the more people you

people and the more people you begin learning about and helping

begin learning about and helping

begin learning about and helping and as you start growing that

and as you start growing that

and as you start growing that information you ask them what

information you ask them what

information you ask them what their number one problem isn't

their number one problem isn't

their number one problem isn't you have them leave their email

you have them leave their email

you have them leave their email address then you can begin to

address then you can begin to

address then you can begin to contact these people and anytime

contact these people and anytime

contact these people and anytime you have something new and

you have something new and

you have something new and interesting to share with them

interesting to share with them

interesting to share with them you can send them an email to

you can send them an email to

you can send them an email to ask them questions and that's

ask them questions and that's

ask them questions and that's how you begin doing it again

how you begin doing it again

how you begin doing it again that the two important things

that the two important things

that the two important things I'd like you to remember from

I'd like you to remember from

I'd like you to remember from this video is number one that

this video is number one that

this video is number one that the real the real business

the real the real business

the real the real business opportunity the real opportunity

opportunity the real opportunity

opportunity the real opportunity to help people is not the local

to help people is not the local

to help people is not the local business sure that's nice and

business sure that's nice and

business sure that's nice and it's great in the community

it's great in the community

it's great in the community whatever that thing is but if

whatever that thing is but if

whatever that thing is but if you're really talking about

you're really talking about

you're really talking about serving a lot of people if

serving a lot of people if

serving a lot of people if that's important to you as it is

that's important to you as it is

that's important to you as it is for me I'd much rather teach a

for me I'd much rather teach a

for me I'd much rather teach a billion people than just teach

billion people than just teach

billion people than just teach 30 kids in a classroom so if

30 kids in a classroom so if

30 kids in a classroom so if you're like me and you want to

you're like me and you want to

you're like me and you want to help a lot more people and have

help a lot more people and have

help a lot more people and have a much larger business the only

a much larger business the only

a much larger business the only way to do that is to have the

way to do that is to have the

way to do that is to have the educational play where you're

educational play where you're

educational play where you're being able to sell products or

being able to sell products or

being able to sell products or do other things and there's lots

do other things and there's lots

do other things and there's lots of really interesting things you

of really interesting things you

of really interesting things you can do with you start growing

can do with you start growing

can do with you start growing list of customers but that list

list of customers but that list

list of customers but that list of customers is going to be much

of customers is going to be much

of customers is going to be much more important than any

more important than any

more important than any information you think you know

information you think you know

information you think you know already so whatever it is you

already so whatever it is you

already so whatever it is you think you know about your market

think you know about your market

think you know about your market begin asking people and start

begin asking people and start

begin asking people and start learning or so those two things

learning or so those two things

learning or so those two things remember again I'm going to

remember again I'm going to

remember again I'm going to reiterate this and you say this

reiterate this and you say this

reiterate this and you say this again and again because it's

again and again because it's

again and again because it's such an important thing right

such an important thing right

such an important thing right now in 2015 were almost getting

now in 2015 were almost getting

now in 2015 were almost getting to the end of it we're really

to the end of it we're really

to the end of it we're really moving to the point where we

moving to the point where we

moving to the point where we have the opportunity for

have the opportunity for

have the opportunity for individual people to connect for

individual people to connect for

individual people to connect for you to sell your own music so

you to sell your own music so

you to sell your own music so your own ideas

your own ideas

your own ideas digital all of that information

digital all of that information

digital all of that information and all of the things you can do

and all of the things you can do

and all of the things you can do that instead of having just a

that instead of having just a

that instead of having just a local business you've got the

local business you've got the

local business you've got the global one individually you can

global one individually you can

global one individually you can run a business like that and

run a business like that and

run a business like that and make quite a bit of money and

make quite a bit of money and

make quite a bit of money and help a whole bunch of people

help a whole bunch of people

help a whole bunch of people just doing that so if you've got

just doing that so if you've got

just doing that so if you've got that in any begin collecting

that in any begin collecting

that in any begin collecting that market intelligence by just

that market intelligence by just

that market intelligence by just using a free tools like Google

using a free tools like Google

using a free tools like Google or other things I know like

or other things I know like

or other things I know like MailChimp is another one that

MailChimp is another one that

MailChimp is another one that you can start with them for free

you can start with them for free

you can start with them for free I believe but always look for

I believe but always look for

I believe but always look for the free like cheap service if

the free like cheap service if

the free like cheap service if you can when you're just getting

you can when you're just getting

you can when you're just getting started you can begin thinking

started you can begin thinking

started you can begin thinking about paying for services when

about paying for services when

about paying for services when you're actually making money but

you're actually making money but

you're actually making money but you should be able to make money

you should be able to make money

you should be able to make money before you actually spending

before you actually spending

before you actually spending much money on it because again

much money on it because again

much money on it because again and we can talk about this in

and we can talk about this in

and we can talk about this in future videos you should be able

future videos you should be able

future videos you should be able to sell your product to people

to sell your product to people

to sell your product to people before it's made the way to do

before it's made the way to do

before it's made the way to do that is if you have a lot of

that is if you have a lot of

that is if you have a lot of market intelligence you're

market intelligence you're

market intelligence you're communicating with people in

communicating with people in

communicating with people in building trust with them you

building trust with them you

building trust with them you don't build a product until

don't build a product until

don't build a product until you've got money from people

you've got money from people

you've got money from people that really looking for that

that really looking for that

that really looking for that product so if you have a good

product so if you have a good

product so if you have a good idea for a product and you say

idea for a product and you say

idea for a product and you say well would you purchase that

well would you purchase that

well would you purchase that product in maybe they say yeah I

product in maybe they say yeah I

product in maybe they say yeah I would purchase that like never

would purchase that like never

would purchase that like never ask people if they would

ask people if they would

ask people if they would purchase something for you to

purchase something for you to

purchase something for you to say hey here's a PayPal button

say hey here's a PayPal button

say hey here's a PayPal button and you can do this for free

and you can do this for free

and you can do this for free doesn't cost you anything to

doesn't cost you anything to

doesn't cost you anything to collect money from people on

collect money from people on

collect money from people on PayPal's you got Google for free

PayPal's you got Google for free

PayPal's you got Google for free PayPal for free they have

PayPal for free they have

PayPal for free they have created this really interesting

created this really interesting

created this really interesting product or thinking about

product or thinking about

product or thinking about thinking about creating

thinking about creating

thinking about creating something and I'd be happy to

something and I'd be happy to

something and I'd be happy to give you a discount if you

give you a discount if you

give you a discount if you purchase it now so when I create

purchase it now so when I create

purchase it now so when I create the product you can get it maybe

the product you can get it maybe

the product you can get it maybe it'll take a little bit while to

it'll take a little bit while to

it'll take a little bit while to get there but you can help

get there but you can help

get there but you can help reduce it with me but it's also

reduce it with me but it's also

reduce it with me but it's also something that you know you

something that you know you

something that you know you would be able to get a discount

would be able to get a discount

would be able to get a discount on so if you can do that that's

on so if you can do that that's

on so if you can do that that's again you're you're producing

again you're you're producing

again you're you're producing and business before you have

and business before you have

and business before you have anything like a business name or

anything like a business name or

anything like a business name or a business website or any of

a business website or any of

a business website or any of these other things again I don't

these other things again I don't

these other things again I don't want to give you too much

want to give you too much

want to give you too much information but just remember

information but just remember

information but just remember these two important things

these two important things

these two important things worked at the time right now

worked at the time right now

worked at the time right now where it's so important

where it's so important

where it's so important especially if you're whether you

especially if you're whether you

especially if you're whether you have a business already or not

have a business already or not

have a business already or not to begin thinking about

to begin thinking about

to begin thinking about education and how you can help

education and how you can help

education and how you can help other people I just teaching

other people I just teaching

other people I just teaching about the things you do and they

about the things you do and they

about the things you do and they could be to your direct

could be to your direct

could be to your direct customers are in direct

customers are in direct

customers are in direct customers are to yourself that

customers are to yourself that

customers are to yourself that kind of thing but then begin

kind of thing but then begin

kind of thing but then begin collecting that market

collecting that market

collecting that market intelligence using something

intelligence using something

intelligence using something like

like

like oil dockery Google former

oil dockery Google former

oil dockery Google former whatever they call it again like

whatever they call it again like

whatever they call it again like the technical aspect of is not

the technical aspect of is not

the technical aspect of is not that important you don't need to

that important you don't need to

that important you don't need to know any website coding how to

know any website coding how to

know any website coding how to do that it's just hey here's a

do that it's just hey here's a

do that it's just hey here's a survey please tell me what your

survey please tell me what your

survey please tell me what your problem is what's your email

problem is what's your email

problem is what's your email address in there you go and you

address in there you go and you

address in there you go and you start collecting information

start collecting information

start collecting information without having any kind of

without having any kind of

without having any kind of information like that at all and

information like that at all and

information like that at all and it's actually nice when you have

it's actually nice when you have

it's actually nice when you have a small list at first because

a small list at first because

a small list at first because you can begin talking with

you can begin talking with

you can begin talking with people individually they become

people individually they become

people individually they become your first customers such that

your first customers such that

your first customers such that you can start rolling in

you can start rolling in

you can start rolling in actually be able to teach a lot

actually be able to teach a lot

actually be able to teach a lot more people well that's it for

more people well that's it for

more people well that's it for the business of teaching this

the business of teaching this

the business of teaching this first episode hopefully you've

first episode hopefully you've

first episode hopefully you've been enjoying this maybe it's

been enjoying this maybe it's

been enjoying this maybe it's been boring for you maybe I'll

been boring for you maybe I'll

been boring for you maybe I'll continue to do this maybe I

continue to do this maybe I

continue to do this maybe I won't but hopefully if you've

won't but hopefully if you've

won't but hopefully if you've got more questions and you're

got more questions and you're

got more questions and you're interested in how to get started

interested in how to get started

interested in how to get started doing like this I hope I've

doing like this I hope I've

doing like this I hope I've inspired you to think about

inspired you to think about

inspired you to think about different ways we're even if you

different ways we're even if you

different ways we're even if you have a business how you can

have a business how you can

have a business how you can really begin expanding it by

really begin expanding it by

really begin expanding it by trying to build more stores or

trying to build more stores or

trying to build more stores or anything but really by

anything but really by

anything but really by developing the reputation you

developing the reputation you

developing the reputation you have by educating people well

have by educating people well

have by educating people well that's it for this episode and I

that's it for this episode and I

that's it for this episode and I look forward to seeing your

look forward to seeing your

look forward to seeing your comments below if you have

comments below if you have

comments below if you have specific questions about this or

specific questions about this or

specific questions about this or if you're a business owner or

if you're a business owner or

if you're a business owner or potential business owner and you

potential business owner and you

potential business owner and you have other questions there are

have other questions there are

have other questions there are things you like to learn about

things you like to learn about

things you like to learn about but I'd be happy to help people

but I'd be happy to help people

but I'd be happy to help people so you can feel free also email

so you can feel free also email

so you can feel free also email me at info at English and you

me at info at English and you

me at info at English and you 1.com if you got more questions

1.com if you got more questions

1.com if you got more questions and I look forward to hearing

and I look forward to hearing

and I look forward to hearing from you have a fantastic day

from you have a fantastic day

from you have a fantastic day bye bye