Learn 25 Business English Idioms: "face the music", "hard sell", "pass the buck"…

9,666 views ・ 2024-07-29

Benjamin’s English


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Hi, welcome back to engVid. Today, I'm going
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to be teaching an absolute ton of business
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idioms. Now, this is not just appropriate
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for people professionally working in cities.
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This is stuff that school kids would benefit
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from being able to use, and it's also beneficial
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for native speakers of English as well, because
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I guarantee that not all of us uses these
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phrases regularly, and so we can all benefit
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from trying to improve our vocab. So, you
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ready? Let's go.
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"At a premium". So, a premium price is a top,
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top price. It's like the most expensive. So,
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if we're talking about tickets being available
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for some fantastic sports or concert, and
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if I said the tickets are at a premium, maybe
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they're sort of running out, there's not very
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many left, and so they're at a premium. The demand has pushed up the price.
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"A back-of-the-envelope calculation". Let's
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just practice saying that. "Back-of-the-envelope
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calculation". A back-of-the-envelope calculation
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is... Well, think about it. Someone's very
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quickly writing down some figures. How much money's coming in, how much money's coming
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out. Okay, so we'll charge this amount. So, it's a quick calculation. Yep. Without the
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benefit of sitting down with project teams, it's just a quick one.
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"To keep"... Oh, I've put the apostrophe and
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the "s" in the wrong place. "To keep one's
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eye on the prize". So, the apostrophe "s", this is possessive use of the apostrophe.
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The "i" belongs to one, meaning us generally.
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"To keep one's eye on the prize" means to
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keep focused on your target, whatever that
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is. Okay? For me right now, it's makengvideos
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for you guys. Doesn't happen very often. It
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happens about every sort of three years. So,
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if I get comments like, "Benjamin, you look different", that's because I haven't been
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standing in a bucket of ice for three years.
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Okay, "strategy". So, okay, let's get going.
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"Climb the corporate ladder". Okay? "Climb the corporate ladder". "Corporate" is to do
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with a business. It actually... The root of
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the word, yep, that's a Latin word that means
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"body". So, an organization, a business, it's
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like a body. It's got lots of different parts,
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and they're all part of a whole. So, if you
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climb the corporate ladder, you're going from
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the most basic position all the way up to the CEO. "Climbing the ladder". Okay?
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"To cash in on". So, "cash" is an informal word
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that means money. If you cash in on something,
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then you are profiting from it. Yep. "To cash in on an opportunity",
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to get all the available reward. "To drum up business" means to be proactive,
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to go out there and find some sales leads, to
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promote yourself. Yep. "To make it happen",
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proactively from what you do. "To drum up business".
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"To fast-track a project". So, maybe we've got,
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like, five or six different projects that we're
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thinking about doing, and we're thinking, okay, which one is going to work best? Ah,
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this one here. Let's get everything going. Let's concentrate on this, and let's make
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it happen really fast. We're going to fast-track it. So, "all hands on deck",
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you'll learn that one in a later video I do about sailing idioms. "All hands on deck",
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let's all help this particular project. "To
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turn it around". So, if I'm driving the car,
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and I realize I'm going in the wrong direction,
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if it's safe to do so, I'll do a "turn in the
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road" maneuver. Yeah, a U-turn. Actually, if
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I'm in the UK, it's more likely to be that way.
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Okay. So, "to turn something around" hasn't been going very well, so I do something to
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change it and to start making it go well. Okay?
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"To generate lots of buzz", yeah, like a bumblebee,
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yeah? "Generate" means to create. Think of,
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like, a huge power generator, yeah? It makes
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the electricity. "To make lots of buzz". "Buzz"
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is an onomatopoeic word, yeah? It's a sound word.
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So, if you're making lots of buzz, you're making
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lots of noise, you're creating lots of interest
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in your business. Okay? "Generate lots of buzz".
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Everyone wants to know about what you are doing.
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"Rally the troops", okay? Means get them
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all here, get everyone going, working on it.
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"Troops" is a word that means soldier. So, we're
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not... we're not calling everyone soldiers,
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but it... the expression just means get everyone
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here, let's get everyone going, yeah? We need
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all to be working together. Is there one that it's similar to? Maybe later.
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"Hard sell", so that's where I'm quite forceful,
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I'm quite hard in the way I sell something.
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I want you to subscribe to my channel right now.
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I want you to make sure that the notification
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bell is on, so whenever I create a new video and
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it's uploaded, you get it straight away, yeah?
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Subscribe to Benjamin right now, yeah? That
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was a hard sell. I'm not normally like that.
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Okay, moving on. "To plug something". What is
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a plug? A plug is what you put in a bath to
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keep the water from going out. My plug's just broken, so it's not a very good plug.
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Anyway, to plug something means to... to talk about it, to promote it. So,
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if my friend Daniel had a concert and he was
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plugging it, it means he would be telling
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everyone about his concert, yeah? Okay, so...
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and he would be creating lots of buzz around it.
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Maybe he'd be rallying the troops, getting all of his other friends involved.
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He'd be trying to drum up an audience. And
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maybe he would make some back-of-the-envelope
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calculations about how much he could afford to pay his musicians.
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Okay. "Through the roof", yeah? Through. If
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something goes through the roof... so think...
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think of, like, a chart or a graph. It goes up, it goes down. The roof is up here,
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so if it goes through the roof, then it
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increases dramatically, yeah? The roof is like
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the top of the house. "To pull the plug".
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So, we've got our bath, we pull the plug out,
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or the water leaves the bath. So, if I pull the
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plug on a project, then I... I kind of stop it,
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yeah? Think of the project as being the
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bath, or the water has gone out of the bath.
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"To jump the gun". Now, if I... think of athletics, here, yeah?
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So, we've got all our 100-meter sprinters
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lining up to race. They go down on your marks,
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get set, but someone jumps the gun. Goes before they should do.
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So, how would we apply this to a business context?
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Maybe if you... yeah, if you... if you do something before you're meant to.
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"To face the music". So, if we've done something
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that we're not meant to, then it might mean that
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we have to go and have a difficult conversation
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with a manager, in which we will have to face
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the music. Here's my face. The music is the
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noise coming from the big, scary boss. "Benjamin,
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what have you done?" "Oh, I'm sorry. I jumped
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the gun. I did something too, too early." And
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so, "to face the music", it means, like, to face up to the consequences, to reality.
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Well, here we are. "Reality check". The boss
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might say, "Let me give you a reality check,
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Benjamin. Your mistake has done da-da-da-da-da-da-da-da-da." So, a reality
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check means a... kind of like an update. Yeah.
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"Let me show you what's really going on here."
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So, I'm in trouble with the boss, and he tells
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me I'm going to have to "jump through hoops".
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"Jump"... "To jump through hoops" means to do what your employer or someone other...
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some other person with authority wants you to
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do, just to make them happy. And maybe you think
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these jobs and these tasks are really silly,
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but it's just something you have to do.
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There's no choice to "pass the buck". "Pass the
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buck" means, I don't know, I don't want to do
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that. Yeah, he can do that one, or she can do
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that. I don't want to do it. Okay? So, these are...
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we've looked at lots of different things, different
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sort of strategies, different things you can do
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around the world of work. And now we have a couple to do with your attitude.
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So, "Are you the type of person to dot your I's and
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cross your T's?" This means attention to detail.
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So, if the boss says, "Benjamin, you really
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need to start crossing... dotting your I's and
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crossing your T's" means, yep, okay, everything
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needs to be done in a certain particular way.
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"Nothing ventured, nothing gained." So, "ventured"
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here means tried, nothing tried. If I... if you
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don't try, you'll never know. Yeah? So, if you
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don't try something, then you can't get anything
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from it. So, it's kind of a phrase to show, well,
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give it a go and you never know. Okay, I've got
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even more for you. I hope you've been listening
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and you're going to remember some of these.
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Thanks for watching. Let's get some more on the
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board. Okay, just four more because there's been
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a lot of content to digest in this lesson. "A
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blockbuster". Now, that typically comes from
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the movies, the films. If something is a
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blockbuster, then it's a huge success. Not used
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that often. "Mum's the word". If you want someone
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to be secretive and not share some information,
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then you might just go, "Mum's the word." Yeah,
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it means don't tell everyone, and then that person
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might say, "Okay, sure, sure, sure. Mum's the
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word. Mum's the word." It just means it's a secret.
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Okay? But you wouldn't say that in, like, a big group context. You'd just say that
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to someone individually. "To work down to the
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wire". Now, this phrase comes from horse racing,
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where the horses are going to the finishing line.
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And if you want to get more idioms, I've got a
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lesson on, like, well, gambling and cards, so it's
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to do with that. "To work down to the wire" means
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to go to the last minute. So, the deadline is at
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8am, you're working on it at 7.58, and you send it
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at 7.59. "To iron out the kinks". So, "iron" is
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what you use to, you know, make your shirt sort of
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uncreased. "Kinks" are kind of, like, the small
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little mistakes. So, if you iron out the kinks,
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then you're just making sure everything is
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absolutely perfect. So, what I think you should
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do now is if you see the little button that
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shows how many minutes into the lesson you are,
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I think you should put it back so that you've got
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the board with all the vocab in, and write down
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some of it. Yep. And just make sure that you can
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remember what all of this stuff means before you
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then go and do the quiz. And if you're getting
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less than 8 out of 10, watch it again. Okay?
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Thanks for watching. If you do want any more
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help from me individually, then my website,
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honeyourenglish.com, will point you in the right
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direction. Thanks for watching. See you again soon.
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